This unique Handbook demonstrates how strategic communication is undergoing significant changes due to advances in AI. It examines the consequences of innovation in society and communication, considering the ethical implications of technological developments.Shannon A. Bowen and Elina Erzikova bring together the world's leading experts on strategic communication to extrapolate, probe, and push the boundaries of their research into the future. Adopting a theoretical lens, the authors explore how strategic communication increases organizational effectiveness by enhancing competitive advantage, driving values, vision, mission and operations in an ethical manner. They challenge complex paradigms around transhumanism, counterintelligence and espionage, addressing timely issues such as terrorism, responsibility, EQ, pandemics, and responses to varied crises. Ultimately, this provocative Handbook provides an understanding of the future of strategic communication and showcases how the field can embrace and proactively shape its evolution.The Handbook of Innovations in Strategic Communication is an essential tool for students and academics in business, public affairs, management, and public relations. Its practical approach to managing organizational effectiveness will also greatly benefit practitioners in content creation, media relations, and communication.
