Screen Encounters with Britain in the Age of Transnational Streaming

Alessandro D'Arma is a Reader at the University of Westminster, UK and a member of the Communication and Media Research Institute (CAMRI). His work focuses on screen industries, digital media policy and public service media.Andrea Esser is Professor Emerita of Media and Globalization at King’s College London, UK. Her work focuses on transnational audiences and production networks, the global distribution and circulation of audiovisual content and media industries policy.Jeanette Steemers is Professor of Culture, Media and Creative Industries at King’s College London, UK. Her work focuses on media industries transformations in children’s audiovisual media, public service media, and the global distribution and circulation of audiovisual content.

“Screen Encounters with Britain offers gold standard audience research across four European markets. Essential reading for anyone with an interest in the streaming industry.”Jean Chalaby, Professor of International Communication, University of London, UK“This book excellently explores how young audiences engage with screens and platforms in the streaming and social media era. With sound writing and comprehensive audience data, it’s a must-read for anyone aiming to understand young audiences and transnational television.”Vilde Schanke Sundet, Professor of Media and Communication, Oslo Metropolitan University, Norway

• 1. Screen Encounters with Britain: Setting the scene; 2. Markets matter: Cultural, industry and viewing contexts; 3. Availability, prominence and discovery of British content; 4. What appeals to young audiences in Europe about British screen content? 5. The impact of global streaming on national broadcasters and domestic content; 6. The wider impact of British film and television: A case of soft power? 7. Conclusion