Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.Sabina Ratajczak is a Vice-Rector for Development at WSB University, specializing in educational technologies and education management, with a particular focus on the integration of innovative digital tools into teaching and learning processes.Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a Vice-Rector for Research and Education at WSB University, specializing in management and quality sciences, with a focus on HRM, innovation, knowledge transfer, and sustainability

• Introduction, 1. Ethical Frameworks and IRB Processes, 2. Legal Aspects: Data Privacy (GDPR and Data Protection Law), Consent, and Protection, 3. Responsible Use of AI in Research, 4. Bias and Fairness in Social Data, 5. Transparency, Reproducibility, and Open Science, 6. Informed Consent in the Digital Age, 7. Algorithmic Accountability and Regulation, 8. References.