Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.Robert Seliga holds a PhD in economics, specializing in management, higher education marketing, and the professionalization of management in universities.Zdzisława Dacko-Pikiewicz is the Rector of WSB University and holds a habilitation in management and quality sciences, her research spans reputation management, innovation, family business, competence development, and sustainability, with particular relevance to debates on organisational resilience, competitiveness, and knowledge transfer.

• Introduction, 1. Quantitative Research in Social Sciences, 2. Qualitative Research in Social Sciences, 3. Mixed-Methods Research in Social Sciences, 4. Research Design and Methodological Planning, 5. Data Collection Methods: Traditional and Digital Approaches, 6. Data Analysis Strategies: Statistical, Qualitative, and Computational Tools, 7. Triangulation and Integration of Findings, 8. Academic Rigor in Social Science Research, 9. Conclusion, 10. References