Quantitative, Qualitative, and Mixed Methodologies in Digital Social Sciences

Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and works as President of Management Board of Polish division in Public Consulting Group (PCG Holding).Zdzisława Dacko-Pikiewiczholds a postdoctoral degree in business and management and is a professor and Rector of WSB University. She is the author or co-author of over 70 publications and has more than 25 years of experience in senior management positions in higher education and consulting.Robert Seligaholds a PhD in Economics, specializing in management, higher education marketing, and the professionalization of management in universities. He has collaborated with leading Polish institutions, including Jagiellonian University, participated in Ministry and National Science Centre-funded projects, and is a member of the PGV research network at the University of Grenoble.

• Introduction, 1. Quantitative Research in Social Sciences, 2. Qualitative Research in Social Sciences, 3. Mixed-Methods Research in Social Sciences, 4. Research Design and Methodological Planning, 5. Data Collection Methods: Traditional and Digital Approaches, 6. Data Analysis Strategies: Statistical, Qualitative, and Computational Tools, 7. Triangulation and Integration of Findings, 8. Academic Rigor in Social Science Research, 9. Conclusion, 10. References