Bollywood and Globalization

David J. Schaefer is Professor of the Department of Communication Arts at Franciscan University of Steubenville, USA. He has published numerous book chapters and journal articles on film and digital media and is a member of the Asian Media Information and Communication and International Communication Association. Kavita Karan is an Associate Professor at the School of Journalism at the Southern Illinois University, USA. Her edited and co-edited books include Cyber Communities in Rural Asia: A Study of Seven Asian Countries, Commercializing Women: Images of Asian Women in the Media, Singapore General Elections 2001: Study of the Media, Politics and Public and Information Policies in Asia: Development of Indicators.

• Foreword Introduction: Bollywood and Globalization: Researching Popular Hindi Cinema through the Lens of Film Flows Part 1: Transcultural Contexts and Soft Power 1. The big stick behind "soft power"? The case of Indian films in international markets 2. Bollywood at Large: Who is watching Bollywood films? 3. Transnational Elements In Hong Kong And Hindi Film Industries: A Comparative Analysis Part 2: Cinematic Content and Soft Power 4. Box Office and "Bollywood": An Analysis of Soft Power Content in Popular Hindi Cinema 5. Cinematic Soft Power and Contraflows: The Prevalence of South Asian Culture and Art in Popular Hindi Cinema l 6. The Impact of Globalization on Bollywood Cinema’s Depictions of Violence, Sexuality, Crime, Social vice and Romance 7. The Changing Face of Indian Women in the Era of Global Bollywood Part 3: Cinematic Soft Power and Audiences 8. Bollywood Cinema and Contemporary Audiences: Surveying Viewer Perceptions and Practices 9. Cultural connections in a globalized orld: The power of Bollywood in the United States 10. Emotional Arousal and Bollywood: Assessing Cortical Activation for Violent, Sexual, and Romantic Content in Popular Hindi Cinema