Anthony Bush is Lecturer in Sports Studies, Education and Coaching in the Department of Education at the University of Bath. Michael Silk is Senior Lecturer in the Department of Education at the University of Bath.Hugh Lauder is Professor of Education and Political Economy and Head of Policy and Management (PM) Research Group in the Department of Education at the University of Bath.David Andrews is a professor in the Department of Kinesiology, University of Maryland at College Park.

• 1. Introduction 2. Towards a Corporate Culture in Higher Education 3. What is the Role of Academia Within the ‘McUniversity’? 4. Conjunctural History of the Sports Coaching Present 5. A Brief Genealogy of Cultural Studies and Sport, Physical Cultural Studies, and the McUniversity 6. An Evolving Criticality in Sports Coaching Research 7. Conclusion and Contextual and Conceptual Challenges to PPB

Anthony Bush is Lecturer in Sports Studies, Education and Coaching in the Department of Education at the University of Bath. Michael Silk is Senior Lecturer in the Department of Education at the University of Bath.Hugh Lauder is Professor of Education and Political Economy and Head of Policy and Management (PM) Research Group in the Department of Education at the University of Bath.David Andrews is a professor in the Department of Kinesiology, University of Maryland at College Park.

• 1. Introduction 2. Towards a Corporate Culture in Higher Education 3. What is the Role of Academia Within the ‘McUniversity’? 4. Conjunctural History of the Sports Coaching Present 5. A Brief Genealogy of Cultural Studies and Sport, Physical Cultural Studies, and the McUniversity 6. An Evolving Criticality in Sports Coaching Research 7. Conclusion and Contextual and Conceptual Challenges to PPB

Anthony Bush is Lecturer in Sports Studies, Education and Coaching in the Department of Education at the University of Bath. Michael Silk is Senior Lecturer in the Department of Education at the University of Bath.Hugh Lauder is Professor of Education and Political Economy and Head of Policy and Management (PM) Research Group in the Department of Education at the University of Bath.David Andrews is a professor in the Department of Kinesiology, University of Maryland at College Park.

• 1. Introduction 2. Towards a Corporate Culture in Higher Education 3. What is the Role of Academia Within the ‘McUniversity’? 4. Conjunctural History of the Sports Coaching Present 5. A Brief Genealogy of Cultural Studies and Sport, Physical Cultural Studies, and the McUniversity 6. An Evolving Criticality in Sports Coaching Research 7. Conclusion and Contextual and Conceptual Challenges to PPB