Häftad, Engelska, 2025
High-Performing Key Account Manager
Creating Sustained Value with Strategic Customers
Av Javier Marcos, Rodrigo Guesalaga, Andrew Hough, Richard Vincent
381 kr
Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.
Fler format och utgåvor
Beskrivning
Produktinformation
- Utgivningsdatum: 2025-06-03
- Mått: 156 x 234 x 26 mm
- Vikt: 632 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 392
- Förlag: Kogan Page Ltd
- ISBN: 9781398620308
Utforska kategorier
Mer om författaren
Javier Marcos is Professor of Strategic Sales Management and Negotiation at Cranfield School of Management, UK. He is co-author of Implementing Key Account Management, published by Kogan Page.Rodrigo Guesalaga is Professor of Marketing at Universidad del Desarrollo, Chile. He is co-author of Implementing Key Account Management, published by Kogan Page.Andrew Hough is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.Richard Vincent is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.
Recensioner i media
"This book focuses on KAM implementation as well as strategy, making it a great addition to the guides for key account managers, especially the chapter on the use of information technology and artificial intelligence."
Betyg & recensioner
0 recensioner
Inga recensioner tillgängliga.