Valentina Marinescu is reader at the Faculty of Sociology and Social Work at Bucharest University.

All chapters of this book are very informative and easy to understand, and engage in descriptive and practical-empirical arguments. Therefore, the book will be useful to readers who love Korean popular culture and who would like to learn its history and current status . . . This book will contribute greatly to the growing body of contemporary Korean (cultural) studies.

• Chapter 1: Many faces of Hallyu in the global world—Valentina MarinescuPart I: Hallyu in Asia Chapter 2: The Cultural Identity and Korean historical television dramas—Sunny YoonChapter 3: Hallyu in Indonesia - Suray Agung NugrohoChapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan—Atsushi TakedaPart II: Hallyu in Europe Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic—Vladislava MazanáChapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel KidaChapter 7: Hallyu and students’ motivation in studying Korean-Irina SotirovaChapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette BalmainChapter 9: Audience persceptions and representations of Korea—The Romanian experience—Valentina Marinescu, Ecaterina BalicaPart III: Hallyu in America Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing—Sherri L. Te

Valentina Marinescu is reader at the Faculty of Sociology and Social Work at Bucharest University.

All chapters of this book are very informative and easy to understand, and engage in descriptive and practical-empirical arguments. Therefore, the book will be useful to readers who love Korean popular culture and who would like to learn its history and current status . . . This book will contribute greatly to the growing body of contemporary Korean (cultural) studies.

• Chapter 1: Many faces of Hallyu in the global world—Valentina MarinescuPart I: Hallyu in Asia Chapter 2: The Cultural Identity and Korean historical television dramas—Sunny YoonChapter 3: Hallyu in Indonesia - Suray Agung NugrohoChapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan—Atsushi TakedaPart II: Hallyu in Europe Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic—Vladislava MazanáChapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel KidaChapter 7: Hallyu and students’ motivation in studying Korean-Irina SotirovaChapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette BalmainChapter 9: Audience persceptions and representations of Korea—The Romanian experience—Valentina Marinescu, Ecaterina BalicaPart III: Hallyu in America Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing—Sherri L. Te