Yves Citton is Professor of French literature at the University of Grenoble.

"Within the growing field of attention studies, Yves Citton�s new book is a superb and indispensable intervention. He provides a devastating analysis of the neoliberal attention economy and opens up crucial pathways for resisting its imperatives."Jonathan Crary, Columbia University"Citton offers a valuable critique and alternative to talk about an �economy of attention�. He shows how attention produces the individual who is usually presupposed as �paying� it, and he shows how the creation of attentiveness may not really be an economy at all. He starts by debunking the unthought assumptions of a whole field, and moves on to a media and social theory of breadth and subtlety." McKenzie Wark, author of Telesthesia

• Acknowledgements viForeword ixIntroduction: From Attention Economy to Attention Ecology 1Part I Collective Attention 251 Media Enthralments and Attention Regimes 272 Attentional Capitalism 443 The Digitalization of Attention 63Part II Joint Attention 814 Presential Attention 835 The Micro-Politics of Attention 106Part III Individuating Attention 1236 Attention in Laboratories 1257 Reflexive Attention 139Conclusion: Towards an Attention Echology 171Notes 200Name Index 219Subject Index 222

Yves Citton is Professor of French literature at the University of Grenoble.

"Within the growing field of attention studies, Yves Citton�s new book is a superb and indispensable intervention. He provides a devastating analysis of the neoliberal attention economy and opens up crucial pathways for resisting its imperatives."Jonathan Crary, Columbia University"Citton offers a valuable critique and alternative to talk about an �economy of attention�. He shows how attention produces the individual who is usually presupposed as �paying� it, and he shows how the creation of attentiveness may not really be an economy at all. He starts by debunking the unthought assumptions of a whole field, and moves on to a media and social theory of breadth and subtlety." McKenzie Wark, author of Telesthesia

• Acknowledgements viForeword ixIntroduction: From Attention Economy to Attention Ecology 1Part I Collective Attention 251 Media Enthralments and Attention Regimes 272 Attentional Capitalism 443 The Digitalization of Attention 63Part II Joint Attention 814 Presential Attention 835 The Micro-Politics of Attention 106Part III Individuating Attention 1236 Attention in Laboratories 1257 Reflexive Attention 139Conclusion: Towards an Attention Echology 171Notes 200Name Index 219Subject Index 222

Yves Citton is Professor of French literature at the University of Grenoble.

"Within the growing field of attention studies, Yves Citton�s new book is a superb and indispensable intervention. He provides a devastating analysis of the neoliberal attention economy and opens up crucial pathways for resisting its imperatives."Jonathan Crary, Columbia University"Citton offers a valuable critique and alternative to talk about an �economy of attention�. He shows how attention produces the individual who is usually presupposed as �paying� it, and he shows how the creation of attentiveness may not really be an economy at all. He starts by debunking the unthought assumptions of a whole field, and moves on to a media and social theory of breadth and subtlety." McKenzie Wark, author of Telesthesia

• Acknowledgements viForeword ixIntroduction: From Attention Economy to Attention Ecology 1Part I Collective Attention 251 Media Enthralments and Attention Regimes 272 Attentional Capitalism 443 The Digitalization of Attention 63Part II Joint Attention 814 Presential Attention 835 The Micro-Politics of Attention 106Part III Individuating Attention 1236 Attention in Laboratories 1257 Reflexive Attention 139Conclusion: Towards an Attention Echology 171Notes 200Name Index 219Subject Index 222