Challenge of BRIC Multinationals

Rob Van Tulder, Erasmus University Rotterdam, Rotterdam, The NetherlandsAlain Verbeke, Haskayne School of Business, University of Calgary, Calgary, Canada; Solvay Business School, University of Brussels (VUB), Brussels, Belgium; Henley Business School, University of Reading, Henley-on-Thames, United KingdomJorge Carneiro, Pontificia Universidade Catolica do Rio de Janeiro, Rio de Janeiro, BrazilMaria Alejandra Gonzalez-Perez, Universidad EAFIT, Medellín, Colombia

Editors Van Tulder, Verbeke, Carneiro, and Gonzalez-Perez, present readers with a collection of academic and research perspectives on the internationalization strategies of several multinational enterprises from the BRIC (Brazil, Russia, India, China) countries. The editors have organized the eighteen chapters and seven cases that make up the main body of the text in six parts devoted to the challenge of the BRIC multinationals; international expansion patterns, international organization, and environmental trends among BRIC multinationals; and Brazilian, Russian, Indian, and Chinese multinationals in an international context. Rob van Tulder is a faculty member of the University of Rotterdam, The Netherlands. Alain Verbeke is a faculty member of the University of Calgary, Canada. Jorge Carneiro is a faculty member of the FGV São Paulo School of Business Administration in Brazil. Maria Alejandra Gonzalez-Perez is a faculty member of Universidad EAFIT in Colombia.

• Preface To This Volume A Tribute To Louis T. Wells PART I: THE CHALLENGE OF BRIC MULTINATIONALS, A CHALLENGE FOR BRIC MULTINATIONALS? A TRIBUTE TO LOUIS T. WELLS 1. Third World Multinationals: A Retrospective - Louis T. Wells2. Third World Multinationals Then And Now - Liena Kano, Alain Verbeke and Rob van Tulder 3. Introduction to this volume: what makes bric multinationals special? - Rob van Tulder, Jorge Carneiro and Maria Alejandra Gonzalez-PerezPART II: BRIC MULTINATIONALS INTERNATIONAL EXPANSION PATTERNS, INTERNATIONAL ORGANIZATION AND ENVIRONMENTAL TRENDS 4. New Facts About Bric Multinationals: From Macro To Micro Evidence - Valeria Gattai and Piergiovanna Natale 5. Triad & Bric Mnes: Will The Internationalization Strategies Converge? - Srishti Goyal and Vasudha Chopra 6. Bric Multinational Enterprises: The Roles Of Corruption And Nationalism - Duane Windsor 7. Overcoming The Home Field Disadvantage: How Brics Firms Adapt To Market Reforms - Luis Alfonso Dau and David Wesley 8. Giants From Emerging Markets: The Internationalization Of Bric Multinationals - Liliana Rodriguez-Arango and Maria Alejandra Gonzalez-Perez9. Bric(s) as an emerging block? - Badar Alam Iqbal and Mohd Nayyer Rahman 10. Brics And Free Trade Agreements: A Special Relationship - Bipin Kumar PART III: BRAZILIAN MULTINATIONALS CASES 11. Internationalization As Co-Evolution Of Market And Non-Market Strategies: The Case Of Vale - Suzana B. Rodrigues and Marleen Dieleman CASE A Hering, From A Global Production Network Player To A Regional Retail Leader - Germano Adolfo Gehrke, Hoyêdo Nunes Lins and José Alonso Borba CASE B Natura The International Expansion Of Brazilian Cosmetics Leader Natura: In Search Of A European Scent - Bettysa Dornelas, Felipe Esteves and Jorge Carneiro CASE C DO Institutions Matter? The Case Of Wines Manufacturer From An Emerging Economy - Jefferson Marlon Monticelli, Ivan Lapuente Garrido and Fábio Dal-Soto CASE D Building Political Connexions To Expand Overseas: The Trajectory Of A Brazilian Construction Company - Cyntia Vilasboas Calixto and Marina Amado Bahia Gama PART IV: RUSSIAN MULTINATIONALS CASES12. Russian Mncs: Empirical And Theoretical Aspects - Alexander Bulatov, Alexey Kuznetsov, Yuri Kvashnin, Alice Maltseva and Ninel Seniuk 13. Internationalization Of Russian Business: A Double- Headed Strategy? - Timur Atnashev and Teimuraz Vashakmadze 14. The Role Of Sanctions In The Internationalization Of Russian Multinationals Toward China: The Case Of Energy And Ict Sectors - Anna Abramova and Olga Garanina 15. Against All Odds A Diaspora Entrepreneur Developing Russian And Central Asian Markets - Maria Elo CASE E When The Subsidiary Leads Expansion: From Russia To Belarus And Beyond - Brent McKenzie, Igor Dukeov and Vadim Iliunin PART V: INDIAN MULTINATIONALS CASES16. Early Internationalisation Of New And Small Indian Firms: An Exploratory Study - Pratik Arte and Andrew Barron CASE F Chemistry Looks To The Future At Innovassynth - Ajeet N. Mathur PART VI: CHINESE MULTINATIONALS CASES 17. Fdi Strategies Of Chinese Companies In The Electronics Industry: Motives, Locations, And Entry Mode Choices - Xiaoyan Luo and MichaÆ K. Leman´ski 18. Local Issues Of Chinese Direct Investment In Africa: The Case Of China National Petroleum Corporation International Chad (2006 2013) - Seign-goura Yorbana CASE G Jac Motors How A Chinese Car Manufacturer Successfully Approached The Brazilian Market - Susana Costa e Silva