Andreas Herrmann is Professor of Business Administration and one of the Directors at the Institute for Mobility at the University of St. Gallen (IMO-HSG).Johann Jungwirth is the Vice President of Mobility-as-a-Service at Mobileye, an Intel company, in Jerusalem. He is responsible for the new business area of mobility solutions with self-driving vehicles.

Mobility-as-a-Service can make a decisive contribution to improving the traffic situation in many megacities. MaaS concepts are already being tested in numerous Chinese cities. We are on the threshold of implementation. This book vividly illustrates the idea, concepts and implications around Mobility-as-a-Service, making an important contribution to better mobility - for cities, for people, for the environment.

• Part 1: Mobility, Prosperity and the EnvironmentChapter 1. Can We Still Go Places?Chapter 2. Mobility Means ProsperityChapter 3. Social Costs of MobilityChapter 4. All Just a Misunderstanding?Part 2: Into the CitiesChapter 5. The Rush to the CitiesChapter 6. More and More TrafficChapter 7. The Cities Fight BackChapter 8. What Is Happening in Rural Areas?Part 3: Radical Change in the Auto IndustryChapter 9. A Disintegrating Supply ChainChapter 10. Autonomous, Electric and ConnectedChapter 11. All Together NowPart 4 - Outlook for Mobility-as-a-ServiceChapter 12. Making Mobility BetterChapter 13. Nothing Works Without AppsChapter 14. Reinventing the Value ChainChapter 15. Multimodal TransportationChapter 16. Pods and ShuttlesChapter 17. But Will It Be Profitable?Chapter 18. A Wager on the Future?Part 5 - What Customers WantChapter 19. If Wishes Were HorsesChapter 20. Going Places, But DifferentlyPart 6 - What Companies Can Do (And Need To)Chapter 21. What MattersChapter 22. Wanted: A Business ModelPart 7 - Cities Lead the WayChapter 23. Ideas, Projects & VisionsChapter 24. There Is Another WayPart 8 - What Are the Benefits of Mobility-as-a-Service?Chapter 25. Jobs and ProsperityChapter 26. More Life, Less TrafficChapter 27. Mobility For AllChapter 28. New Locations, New NationsPart 9 - What Will It Take to Make It Work?

Andreas Herrmann is Professor of Business Administration and one of the Directors at the Institute for Mobility at the University of St. Gallen (IMO-HSG).Johann Jungwirth is the Vice President of Mobility-as-a-Service at Mobileye, an Intel company, in Jerusalem. He is responsible for the new business area of mobility solutions with self-driving vehicles.

Mobility-as-a-Service can make a decisive contribution to improving the traffic situation in many megacities. MaaS concepts are already being tested in numerous Chinese cities. We are on the threshold of implementation. This book vividly illustrates the idea, concepts and implications around Mobility-as-a-Service, making an important contribution to better mobility - for cities, for people, for the environment.

• Part 1: Mobility, Prosperity and the EnvironmentChapter 1. Can We Still Go Places?Chapter 2. Mobility Means ProsperityChapter 3. Social Costs of MobilityChapter 4. All Just a Misunderstanding?Part 2: Into the CitiesChapter 5. The Rush to the CitiesChapter 6. More and More TrafficChapter 7. The Cities Fight BackChapter 8. What Is Happening in Rural Areas?Part 3: Radical Change in the Auto IndustryChapter 9. A Disintegrating Supply ChainChapter 10. Autonomous, Electric and ConnectedChapter 11. All Together NowPart 4 - Outlook for Mobility-as-a-ServiceChapter 12. Making Mobility BetterChapter 13. Nothing Works Without AppsChapter 14. Reinventing the Value ChainChapter 15. Multimodal TransportationChapter 16. Pods and ShuttlesChapter 17. But Will It Be Profitable?Chapter 18. A Wager on the Future?Part 5 - What Customers WantChapter 19. If Wishes Were HorsesChapter 20. Going Places, But DifferentlyPart 6 - What Companies Can Do (And Need To)Chapter 21. What MattersChapter 22. Wanted: A Business ModelPart 7 - Cities Lead the WayChapter 23. Ideas, Projects & VisionsChapter 24. There Is Another WayPart 8 - What Are the Benefits of Mobility-as-a-Service?Chapter 25. Jobs and ProsperityChapter 26. More Life, Less TrafficChapter 27. Mobility For AllChapter 28. New Locations, New NationsPart 9 - What Will It Take to Make It Work?

Andreas Herrmann is Professor of Business Administration and one of the Directors at the Institute for Mobility at the University of St. Gallen (IMO-HSG).Johann Jungwirth is the Vice President of Mobility-as-a-Service at Mobileye, an Intel company, in Jerusalem. He is responsible for the new business area of mobility solutions with self-driving vehicles.

Mobility-as-a-Service can make a decisive contribution to improving the traffic situation in many megacities. MaaS concepts are already being tested in numerous Chinese cities. We are on the threshold of implementation. This book vividly illustrates the idea, concepts and implications around Mobility-as-a-Service, making an important contribution to better mobility - for cities, for people, for the environment.

• Part 1: Mobility, Prosperity and the EnvironmentChapter 1. Can We Still Go Places?Chapter 2. Mobility Means ProsperityChapter 3. Social Costs of MobilityChapter 4. All Just a Misunderstanding?Part 2: Into the CitiesChapter 5. The Rush to the CitiesChapter 6. More and More TrafficChapter 7. The Cities Fight BackChapter 8. What Is Happening in Rural Areas?Part 3: Radical Change in the Auto IndustryChapter 9. A Disintegrating Supply ChainChapter 10. Autonomous, Electric and ConnectedChapter 11. All Together NowPart 4 - Outlook for Mobility-as-a-ServiceChapter 12. Making Mobility BetterChapter 13. Nothing Works Without AppsChapter 14. Reinventing the Value ChainChapter 15. Multimodal TransportationChapter 16. Pods and ShuttlesChapter 17. But Will It Be Profitable?Chapter 18. A Wager on the Future?Part 5 - What Customers WantChapter 19. If Wishes Were HorsesChapter 20. Going Places, But DifferentlyPart 6 - What Companies Can Do (And Need To)Chapter 21. What MattersChapter 22. Wanted: A Business ModelPart 7 - Cities Lead the WayChapter 23. Ideas, Projects & VisionsChapter 24. There Is Another WayPart 8 - What Are the Benefits of Mobility-as-a-Service?Chapter 25. Jobs and ProsperityChapter 26. More Life, Less TrafficChapter 27. Mobility For AllChapter 28. New Locations, New NationsPart 9 - What Will It Take to Make It Work?