Stakeholder Engagement: Clinical Research Cases

R. Edward Freeman is University Professor and Elis and Signe Olsson Professor of Business Administration at the Darden School of Business, University of Virginia; Senior Fellow of the Olsson Center for Applied Ethics; Academic Director of the Business Roundtable Institute for Corporate Ethics; and Co-Academic Director of the Institute for Business in Society. He is also Adjunct Professor of Stakeholder Management at the Copenhagen Business School, Adjunct Professor at Monash University (Melbourne), and Visiting Professor ICCSR at Nottingham University. Professor Freeman taught previously at the University of Minnesota, and The Wharton School, University of Pennsylvania. Johanna Kujala is Professor of Management and Organization at the University of Tampere Faculty of Management. She has an extensive teaching and supervising experience that covers courses at all university levels as well as adult and continuing education. She has published over 30 scholarly articles in international peer-reviewed journals. She is a member of the Executive Committee of European Business Ethics Network and a member of the review boards of Journal of Business Ethics and Business Ethics: A European Review. Her current research interests focus on stakeholder value creation, moral decision-making, and case studies on corporate responsibility.Sybille Sachs is Head of the Institute for Strategic Management: Stakeholder View at the University of Applied Sciences in Business Administration (Hochschule für Wirtschaft Zürich HWZ) and Titularprofessor at the University of Zurich. As associate lecturer, she holds courses on "Business & Society".

• Introduction_Chapter 1: Stakeholder Engagement: Practicing the Ideas of Stakeholder Theory; R. Edward Freeman, Johanna Kujala, Sybille Sachs and Christian Stutz.- Part I: Examining Stakeholder Relations.- Chapter 2: Value Co-Creation in Stakeholder Relationships: A Case Study; Johanna Kujala, Hanna Lehtimäki and Päivi Myllykangas.- Chapter 3: Stakeholder Definition in a Network Context: The Case of Piazza dei Mestieri; Laura Corazza and Maurizio Cisi.- Chapter 4: Value-Creating Stakeholder Relationships in the Context of CSR; Johanna Kujala and Anni Korhonen.- Chapter 5: Responsibilization and MNC–stakeholder engagement: Who engages whom in the pharmaceutical industry?; Frederick Ahen.- Chapter 6: Socially Responsible Investment Engagement; Tobias Gössling and Bas Buiter.- Part II: Communicating with Stakeholders.- Chapter 7: The strategic cognition view of issue salience and the evolution of a political issue: Landis & Gyr, the Hungarian Uprising and East-West trade, 1953-1967; Christian Stutz.- Chapter 8: From “Managing for Stakeholders” to “Managing with Stakeholders”: when Stakeholders can help rescue a company; Silvana Signori.- Chapter 9: Value-Added Statements as a Communication Tool for Stakeholders: The Case of Industrias Peñoles in Mexico; Adrián Zicari and Luis Perera Aldama.- Part III: Learning with and from Stakeholders.- Chapter 10: Supply Chains in the Apparel Industry: Do Transnational Initiatives for Social Sustainability Improve Workers’ Situation?; Claude Meier.- Chapter 11: Business Climate Change Engagement: Stakeholder Collaboration in Multi-Stakeholder Networks; Anna Heikkinen.- Chapter 12: Innovation in Multistakeholder Settings: The Case of a Wicked Issue in Health Care; Edwin Rühli, Sybille Sachs, Thomas Schneider and Ruth Schmitt.- Part IV: Integrative stakeholder engagement.- Chapter 13: Stakeholder Engagement at Extanobe: A Case Study of the New Story of Business; Leire San Jose, Jose Luis Retolaza and R. Edward Freeman.- Chapter 14: When David Beats Goliath: Two Case-Studies in the Brewery Sector; Simone de Colle, Yves Fassin and R. Edward Freeman.- Chapter 15: Integrative Stakeholder Engagement: Stakeholder-Oriented Partnership between The Coca-Cola Company and World Wildlife Fund; E. Richard Brownlee II, Sergiy Dmytriyev and Allison Elias.- Chapter 16: A Case Study on the Implementation of Stakeholder Management in Organizational Practice; Sybille Sachs, Christian Stutz, Vanessa McSorley and Thomas Schneider.- Epilogue_Chapter 17: A Pragmatist Perspective on Management Scholarship and on Stakeholder Engagement in Particular; Sergiy Dmytriyev, R. Edward Freeman, Johanna Kujala and Sybille Sachs.