Passion and Profit

Edeltraud Hanappi-Egger has been a university professor of Gender and Diversity in Organizations since 2002. From 2015 to 2023, she served as the first woman President of the Vienna University of Economics and Business (Austria). Since 2022, she has been Vice President of SK Rapid, Austria's largest soccer club, and has since conducted specialized research on diversity and sustainability in soccer. She enjoys significant recognition as the first woman in this position.

• Soccer fandom: a popular research topic.- 2. The role of fans and fan clubs from a management perspective.- 3. The management of sports clubs as stakeholder management.- 4. Member associations under pressure.- 5. The role of the media in soccer.- 6. Structural measures for the integration of fan clubs in member clubs.- 7. Conclusion.