From the book reviews: "This book is a collection of 38 papers that were presented at the First International Conference on Serviceology ... . The authors always start by explaining the problem addressed in the paper. This is followed by a succinct summary of the supporting literature. ... business process practitioners will find that this book adds new understanding of how business processes should be framed and designed. In my judgment, this book should be added to every university's library." (Don Chand, Computing Reviews, October, 2014)

• Data assimilation & human modeling.- Enhancing Service Analysis and Testing  with VR/AR/MR.- Healthcare service.- Mechanism design for services.- Psychological aspects & neuromarketing.- Product Service System (PSS).- Public & urban service.- Regional development & policymaking.- Service economy and productivity.- Service innovation and design.- Service management & marketing.- Service robotics.- Service theory.- Tourism & hospitality.

From the book reviews: "This book is a collection of 38 papers that were presented at the First International Conference on Serviceology ... . The authors always start by explaining the problem addressed in the paper. This is followed by a succinct summary of the supporting literature. ... business process practitioners will find that this book adds new understanding of how business processes should be framed and designed. In my judgment, this book should be added to every university's library." (Don Chand, Computing Reviews, October, 2014)

• Data assimilation & human modeling.- Enhancing Service Analysis and Testing  with VR/AR/MR.- Healthcare service.- Mechanism design for services.- Psychological aspects & neuromarketing.- Product Service System (PSS).- Public & urban service.- Regional development & policymaking.- Service economy and productivity.- Service innovation and design.- Service management & marketing.- Service robotics.- Service theory.- Tourism & hospitality.

From the book reviews: "This book is a collection of 38 papers that were presented at the First International Conference on Serviceology ... . The authors always start by explaining the problem addressed in the paper. This is followed by a succinct summary of the supporting literature. ... business process practitioners will find that this book adds new understanding of how business processes should be framed and designed. In my judgment, this book should be added to every university's library." (Don Chand, Computing Reviews, October, 2014)

• Data assimilation & human modeling.- Enhancing Service Analysis and Testing  with VR/AR/MR.- Healthcare service.- Mechanism design for services.- Psychological aspects & neuromarketing.- Product Service System (PSS).- Public & urban service.- Regional development & policymaking.- Service economy and productivity.- Service innovation and design.- Service management & marketing.- Service robotics.- Service theory.- Tourism & hospitality.