Joseph Drew is professor of local government economics at the institute for Regional Futures located within the University of Newcastle. Joseph is also adjunct professor at Tokyo Metropolitan University and visiting professor at Seoul National University. His principal research interests are the art of selling public policy, financial sustainability, performance monitoring, and natural law philosophy. He is the author of several books including: Reforming Local Government (2020), Saving Local Government (2022), and Natural Law and Government (2022).

• Introduction.- Public policy success: What constitutes a successful sale?- Rhetoric: Not just what is said, but also who says it and how.- Heresthetic: The craft of political manipulation.- Blame avoidance and weapons of mass-expertisation.- Evidence: Extraordinary claims require careful presentation of evidence.- Ethics: Right and wrong can be contestable.- Case studies.- Selling public policy in practice: Fiscal and monetary stimulus success?- Selling public policy in practice: Failure in Ukraine?- One more lesson and the future of selling public policy.

Joseph Drew is professor of local government economics at the institute for Regional Futures located within the University of Newcastle. Joseph is also adjunct professor at Tokyo Metropolitan University and visiting professor at Seoul National University. His principal research interests are the art of selling public policy, financial sustainability, performance monitoring, and natural law philosophy. He is the author of several books including: Reforming Local Government (2020), Saving Local Government (2022), and Natural Law and Government (2022).

• Introduction.- Public policy success: What constitutes a successful sale?- Rhetoric: Not just what is said, but also who says it and how.- Heresthetic: The craft of political manipulation.- Blame avoidance and weapons of mass-expertisation.- Evidence: Extraordinary claims require careful presentation of evidence.- Ethics: Right and wrong can be contestable.- Case studies.- Selling public policy in practice: Fiscal and monetary stimulus success?- Selling public policy in practice: Failure in Ukraine?- One more lesson and the future of selling public policy.