Videolised Society

Jian Meng is a professor and doctoral supervisor in Journalism School of Fudan University. He is the head of provincial and ministerial-level news release assessment team for Information Office of the State Council, director of Fudan University National Center for Cultural Innovation Research, vice-president of Communication Association of China, director of Research Center for Visual Culture of Fudan University.Hui Zhao is a professor at the School of Drama, Film and Television, Communication University of China. She was a visiting researcher in the field of public opinion and intelligence at Seoul National University, South Korea, a visiting scholar at the University of Southern California, a senior visiting scholar at the Chinese University of Hong Kong.

• Chapter I: Videolised Society: Profound Insights into the Streaming Audio and Video Revolution.- Part I: Theoretical Explanation.- Chapter 2: Shaping Society—Videolised Society from a Sociological Perspective.- Chapter 3: Analysing Videolised Society from a Media-Centric Perspective—Everything Being a Medium.- Chapter 4:  Motivating a Videolised Society—Technological Forces and their Implications.- Chapter 5: Creating a New “Blue Ocean” for the New Economy—Analysing Industrial Patterns in a Videolised Society.- Chapter 6: Creating a New Form of Social Discourse—Videolised Society from a Social Discourse Perspective.- Chapter 7: Videolised Society and New Cultural Ecology—A New Cultural Presence.- Chapter 8: Peering into Society and Life—Videolised Society and the Complex Viewing Psychology.- Chapter 9: No Distance Too Far—The Discourse Mechanism of China’s Image Communication in a Videolised Society.- Chapter 10: Viewing Videolised Society from a New Perspective—an Interpretationfrom the Perspective of Social Criticism.- Part II: Videolised Society in Practice.- Chapter 11: Transforming the Role of Audiovisual Content Producers in a Videolised Society.- Chapter 12: Monetising Content and Building a Community in a Videolised Society - Research on Mainstream Short-form Video Platforms in China.- Chapter 13: Promoting Videos and the Economy—Business Models in a Videolised Society.- Chapter 14: Recording Life in a Videolised Society—Short-form Vlogs and News Videos.- Chapter 15: Entertainment and Art in a Videolised Society.- Chapter 16:  Knowledge and Cognition in a Videolised Society.- Chapter 17: Status Quo and the Development of Short-Form, Medium-Form, and Long-Form Video Platforms.- Chapter 18: New Audiovisual Presentation of Mainstream Values—Media Convergence and Transformation Strategies of Mainstream Chinese Media.- Part III: Panoramic Focus.- Chapter 19: Research Overview of Videolised Society.- Chapter 20: Report on the Status Quo and Developmentof Short-form Video Research in China.- Chapter 21: Research on the Development of Audiovisual Content and Platforms in China’s Short-form Video Industry.