Philip Scranton – författare

Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesses--steel, oil, and autos--have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital episode in the development of American business, known as the nation''s second industrial revolution, by considering the crucial impact of trades featuring specialty, not standardized, production. Scranton takes us on a grand tour through American specialty firms and districts, where, for example, we meet printers and jewelry makers in New York and Providence, furniture builders in Grand Rapids, and tool specialists in Cincinnati. Throughout he highlights the benevolent as well as the strained relationships between workers and proprietors, the lively interactions among entrepreneurs and city leaders, and the personal achievements of industrial engineers like Frederic W. Taylor. Scranton shows that in sectors producing goods such as furniture, jewelry, machine tools, and electrical equipment, firms made goods to order or in batches, and industrial districts and networks flourished, creating millions of jobs. These enterprises relied on flexibility, skilled labor, close interactions with clients, suppliers, and rivals, and opportunistic pricing to generate profit streams. They built interfirm alliances to manage markets and fashioned specialized institutions--trade schools, industrial banks, labor bureaus, and sales consortia. In creating regional synergies and economies of scope and diversity, the approaches of these industrial firms represent the inverse of mass production. Challenging views of company organization that have come to dominate the business world in the United States, Endless Novelty will appeal to historians, business leaders, and to anyone curious about the structure of American industry.

Given the near-silence in technological and business history about post-World War II socialist enterprises, this book gives voice to a generation of Communist China’s managers, entrepreneurs, cadres, and workers from the Liberation to the early 1970s. Using recently-opened online archival resources, it details and assesses the course of technical and organizational experimentation at state-owned, cooperative, and private enterprises as the PRC strove to construct a socialist economy through trial-and-error initiatives. Core questions treated are: How did Chinese enterprises operate, evolve, experiment, improvise and adjust during the PRC’s first generation? What technological initiatives were crucial to these processes, necessarily developed with limited expertise and thin financial resources? How could constructing “socialism with Chinese characteristics” have helped lay foundations for the post-1980 “Chinese miracle,” as the PRC confidently entered the 21st century while Soviet and Central European socialisms crumbled? And what might current-day Western managers and entrepreneurs learn from Chinese practice and performance a half-century ago? 

Readers can anticipate a granular, bottom-up analysis of how businesses worked day-to-day in a planned economy, how enterprise practices and technological strategies shifted during the first postwar generation, how managers and technicians emerged after the capitalist exodus, how organizations experimented and adapted, and how the controversies and convulsions of the PRC’s early decades fashioned durable technical and organizational capabilities. 

This study aims to reconstruct the activities of enterprises and individuals over two decades in one developing country (Hungary), within and across four politico-economic domains (agriculture, infrastructure/construction, commerce, and manufacturing), from the initial Stalinist obsession with heavy industry (Volume 1: Creating the Theft Economy, 1945-1957) through later reforms paying greater attention to profitable farming and the provision of abundant consumer goods (Volume 2: From Chaos to Contradiction, 1957-1972, forthcoming 2023). It provides hundreds of grounded, granular stories for reflection, as reported by actors and direct observers, ranging from innovation and improvisation to obstruction, failure, and fraud. Further, it offers an otherwise-unobtainable close encounter with another world, familiar in some respects while amazingly peculiar in others. 

The social history of enterprise and work in postwar Central European nations “building socialism” has longbeen underdeveloped. Through extensive macro-level research on planning and policy in Hungary, Poland, Czechoslovakia, and other Bloc countries, a grand narrative has been framed: reconstruction and breakneck industrialization under Soviet tutelage; then eventual mismanagement, stagnation and crisis, leading to collapse. This book seeks to explore what socialism actually looked like to those sustaining (or enduring} it as they faced forward into an unknowable future, to assess how and where it did (or didn’t) work, and to recount how ordinary people responded to its opportunities and constraints. 

This study will appeal to readers interested in understanding how businesses worked day-to-day in a planned economy, how enterprise practices and technological strategies shifted during the first postwar generation, how novice managers and technicians emerged during rapid industrialization, how peasants learned to farm cooperatively, how organizations improvised and adapted, howpolitical purity and practical expertise contended for control, and how the controversies and convulsions of the postwar decades shaped a deeply flawed project to “build socialism.”