Fri frakt över 249 kr
•
Snabba leveranser
•
Billiga böcker

Sista dagarna: Upp till 20% rabatt på höstnyheter →

Regine Bendl – författare & böcker | Bokus

Regine Bendl – författare

Visar alla böcker från författaren Regine Bendl. Handla med fri frakt och snabb leverans.

23 produkter

Kategorier

23 produkter

Oxford Handbook of Diversity in Organizations
AvAlbert J. Mills,Elina Henttonenm. fl.
E-bok
PDF, Engelska, 2015
467 kr
Läs direkt efter köp
In the last decades diversity and its management has become a feature of modern and postmodern organizations. Different practices have spread around the globe focusing on the organizing and management of inclusion and exclusion of persons and identities based on different genders, sexual orientations, racial and ethnic backgrounds, ages, and (dis)abilities as well as religious beliefs. However, although increasingly recognized as important, the discourses of diversity are multifaceted and not without controversy. Furthermore, diversity management practices have the potential to reproduce both inclusion and exclusion. The book presents the foundations of organizing and managing diversities, offers multidisciplinary, intersectional and critical analyses on key issues, and opens up fresh perspectives in order to advance the diversity debate. It also inspires new debates on diversity by encouraging scholars to broaden their research agendas and assists students and scholars to increase their understanding of the field and its current discussions. The contributors are a team of leading diversity scholars from all over the world.
Oxford Handbook of Diversity in Organizations
AvAlbert J. Mills,Elina Henttonenm. fl.
E-bok
Engelska, 2015
467 kr
Läs direkt efter köp
In the last decades diversity and its management has become a feature of modern and postmodern organizations. Different practices have spread around the globe focusing on the organizing and management of inclusion and exclusion of persons and identities based on different genders, sexual orientations, racial and ethnic backgrounds, ages, and (dis)abilities as well as religious beliefs. However, although increasingly recognized as important, the discourses of diversity are multifaceted and not without controversy. Furthermore, diversity management practices have the potential to reproduce both inclusion and exclusion. The book presents the foundations of organizing and managing diversities, offers multidisciplinary, intersectional and critical analyses on key issues, and opens up fresh perspectives in order to advance the diversity debate. It also inspires new debates on diversity by encouraging scholars to broaden their research agendas and assists students and scholars to increase their understanding of the field and its current discussions. The contributors are a team of leading diversity scholars from all over the world.
The Oxford Handbook of Diversity in Organizations
AvRegine Bendl,Inge Bleijenberghm. fl.
Häftad, Engelska, 2017
714 kr
Skickas inom 5-8 vardagar
In recent years diversity and its management has become a feature of modern and postmodern organizations. Different practices have spread around the globe focusing on the organizing and management of inclusion and exclusion of different groups such as men and women, heterosexual and homosexuals, persons with different racial and ethnic background, ages, and (dis)abilities. However, although increasingly recognized as important, the discourses of diversity are multifaceted and not without controversy. Furthermore, diversity management practices have the potential to reproduce both inclusion and exclusion.This book presents the foundations of organizing and managing diversities, offers multidisciplinary, intersectional, and critical analyses on key issues, and opens up fresh perspectives in order to advance the diversity debate. The contributors are a team of leading diversity scholars from all over the world.
The Oxford Handbook of Diversity in Organizations
AvRegine Bendl,Inge Bleijenberghm. fl.
Inbunden, Engelska, 2015
2 399 kr
Skickas inom 7-10 vardagar
In the last decades diversity and its management has become a feature of modern and postmodern organizations. Different practices have spread around the globe focusing on the organizing and management of inclusion and exclusion of persons and identities based on different genders, sexual orientations, racial and ethnic backgrounds, ages, and (dis)abilities as well as religious beliefs. However, although increasingly recognized as important, the discourses of diversity are multifaceted and not without controversy. Furthermore, diversity management practices have the potential to reproduce both inclusion and exclusion. The book presents the foundations of organizing and managing diversities, offers multidisciplinary, intersectional and critical analyses on key issues, and opens up fresh perspectives in order to advance the diversity debate. It also inspires new debates on diversity by encouraging scholars to broaden their research agendas and assists students and scholars to increase their understanding of the field and its current discussions. The contributors are a team of leading diversity scholars from all over the world.
Managing Religious Diversity in the Workplace
Examples from Around the World
AvStefan Gröschl,Regine Bendl
Häftad, Engelska, 2020
557 kr
Skickas inom 10-15 vardagar
Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commentators highlight the values, diverse religious beliefs and experiences that employees could bring to the organization. Arguments, conclusions and recommendations are often contradictory and inconclusive due to the complexity and dividing nature of religion diversity. In Managing Religious Diversity in the Workplace the editors present a selection of essays, conceptual papers, empirical studies and case studies about how religious diversity and spirituality are managed. The book explores how firms address organizational and managerial challenges deriving from the religion diverse backgrounds of their employees. The different contributions discuss policies and practices, how implicit and unmarked religious norms influence the ’managing’ of religious issues in organizations, and what the benefits of a religion diverse workforce are. It also includes contributions which address aspects of spirituality in the workplace, and the role of legal frameworks and their influence on organizations and their policies and practices regarding religion diversity. The perspectives and contributions include a wide range of disciplines by authors from leading academic institutions around the world.
Managing Religious Diversity in the Workplace
Examples from Around the World
AvRegine Bendl,Stefan Groschl
E-bok
Engelska, 2016
644 kr
Läs direkt efter köp
Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commentators highlight the values, diverse religious beliefs and experiences that employees could bring to the organization. Arguments, conclusions and recommendations are often contradictory and inconclusive due to the complexity and dividing nature of religion diversity. In Managing Religious Diversity in the Workplace the editors present a selection of essays, conceptual papers, empirical studies and case studies about how religious diversity and spirituality are managed. The book explores how firms address organizational and managerial challenges deriving from the religion diverse backgrounds of their employees. The different contributions discuss policies and practices, how implicit and unmarked religious norms influence the â€™managingâ€™ of religious issues in organizations, and what the benefits of a religion diverse workforce are. It also includes contributions which address aspects of spirituality in the workplace, and the role of legal frameworks and their influence on organizations and their policies and practices regarding religion diversity. The perspectives and contributions include a wide range of disciplines by authors from leading academic institutions around the world.
Managing Religious Diversity in the Workplace
Examples from Around the World
AvRegine Bendl,Stefan Groschl
E-bok
PDF, Engelska, 2016
644 kr
Läs direkt efter köp
Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commentators highlight the values, diverse religious beliefs and experiences that employees could bring to the organization. Arguments, conclusions and recommendations are often contradictory and inconclusive due to the complexity and dividing nature of religion diversity. In Managing Religious Diversity in the Workplace the editors present a selection of essays, conceptual papers, empirical studies and case studies about how religious diversity and spirituality are managed. The book explores how firms address organizational and managerial challenges deriving from the religion diverse backgrounds of their employees. The different contributions discuss policies and practices, how implicit and unmarked religious norms influence the â€™managingâ€™ of religious issues in organizations, and what the benefits of a religion diverse workforce are. It also includes contributions which address aspects of spirituality in the workplace, and the role of legal frameworks and their influence on organizations and their policies and practices regarding religion diversity. The perspectives and contributions include a wide range of disciplines by authors from leading academic institutions around the world.
Managing Religious Diversity in the Workplace
Examples from Around the World
AvStefan Gröschl,Regine Bendl
Inbunden, Engelska, 2015
2 570 kr
Skickas inom 10-15 vardagar
Many observers propose the exclusion of all religious related aspects from organizational life, others promote a more tolerant approach of certain practices, symbols and ceremonies, and few commentators highlight the values, diverse religious beliefs and experiences that employees could bring to the organization. Arguments, conclusions and recommendations are often contradictory and inconclusive due to the complexity and dividing nature of religion diversity. In Managing Religious Diversity in the Workplace the editors present a selection of essays, conceptual papers, empirical studies and case studies about how religious diversity and spirituality are managed. The book explores how firms address organizational and managerial challenges deriving from the religion diverse backgrounds of their employees. The different contributions discuss policies and practices, how implicit and unmarked religious norms influence the ’managing’ of religious issues in organizations, and what the benefits of a religion diverse workforce are. It also includes contributions which address aspects of spirituality in the workplace, and the role of legal frameworks and their influence on organizations and their policies and practices regarding religion diversity. The perspectives and contributions include a wide range of disciplines by authors from leading academic institutions around the world.
Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work
AvLize A.E. Booysen,Regine Bendlm. fl.
Inbunden, Engelska, 2018
3 656 kr
Skickas inom 5-8 vardagar
Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field.Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse.The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing.Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. Zanoni
Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work
AvJudith K. Pringle,Regine Bendlm. fl.
E-bok
PDF, Engelska, 2018
739 kr
Läs direkt efter köp
Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field.
Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse.
The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing.
Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. Zanoni
Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work
AvLize A.E. Booysen,Regine Bendlm. fl.
Häftad, Engelska, 2020
785 kr
Skickas inom 5-8 vardagar
Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field.Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse.The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing.Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. Zanoni
Elgar Encyclopedia on Gender in Management
AvJean Helms Mills,Albert J. Millsm. fl.
Inbunden, Engelska, 2025
4 413 kr
Skickas inom 5-8 vardagar
Bringing together an expert team of international contributors, this Encyclopedia showcases key aspects of gender in management, including women’s leadership, mentoring women, managerial style and sexual harassment. Examining contemporary issues in over 30 nations, this book reviews critical concepts where gender and management intersect, covering both historic and current viewpoints in subjects such as menopause, ageing and queer(ing). It also takes a fresh look at ongoing topics such as equal pay and the gender pay gap, religion and work-life balance.< P>Key Features:Over 140 entries from around the globeHighlighting important scholars in the field as well as conceptsDiverse contributions celebrating different paradigmatic traditions The expansive range of entries in the Elgar Encyclopedia on Gender in Management provides an excellent reference resource for academics in management and business, gender and women’s studies. The global scope will appeal to policymakers in making future decisions and researchers of gender studies.
Elgar Encyclopedia on Gender in Management
AvRegine Bendl,Kristin S. Williamsm. fl.
E-bok
PDF, Engelska, 2025
861 kr
Läs direkt efter köp
Bringing together an expert team of international contributors, this Encyclopedia showcases key aspects of gender in management, including women’s leadership, mentoring women, managerial style and sexual harassment.
Examining contemporary issues in over 30 nations, this book reviews critical concepts where gender and management intersect, covering both historic and current viewpoints in subjects such as menopause, ageing and queer(ing). It also takes a fresh look at ongoing topics such as equal pay and the gender pay gap, religion and work-life balance.
Key Features:
Over 140 entries from around the globeHighlighting important scholars in the field as well as conceptsDiverse contributions celebrating different paradigmatic traditions
The expansive range of entries in the Elgar Encyclopedia on Gender in Management provides an excellent reference resource for academics in management and business, gender and women’s studies. The global scope will appeal to policymakers in making future decisions and researchers of gender studies.
Betriebswirtschaftslehre und Frauen- und Geschlechterforschung
Teil 1- Verortung geschlechterkonstituierender (Re-)Produktionsprozesse
AvRegine Bendl
Häftad, Tyska, 2006
1 098 kr
Skickas inom 5-8 vardagar
Dieser erste von zwei Sammelbänden zur Bestandsaufnahme von betriebswirtschaftlicher Frauen- und Geschlechterforschung bietet einen Einblick in die Prozesse der Geschlechter(re)produktion der Betriebswirtschaftslehre auf theoretischkonzeptioneller Ebene. Die 10 Beiträge dieses Buches zeigen auf, welche Konstruktions- und Produktionprozesse sowie Reproduktions- und Dekonstruktionsprozesse in den betriebswirtschaftlichen Teildisziplinen Geschlechter diskursiv reproduzieren und damit einhergehend Repräsentationen von Geschlechtern für die betriebswirtschaftliche Disziplin gestalten.
Betriebswirtschaftslehre und Frauen- und Geschlechterforschung
Teil 2- Empirische Ergebnisse zur Standortbestimmung
AvRegine Bendl
Häftad, Tyska, 2006
1 005 kr
Skickas inom 5-8 vardagar
Dieser zweite von zwei Sammelbänden zur Bestandsaufnahme von betriebswirtschaftlicher Frauen- und Geschlechterforschung zielt darauf ab, empirische betriebswirtschaftliche Frauen- und Geschlechterforschung hinsichtlich ihrer Zugänge zu verorten und für ihre Standortbestimmung aktuelle Forschungsergebnisse in den Blick zu nehmen. Dazu präsentiert dieses Buch 12 Beiträge, die unterschiedliche Ausgangs- und Ansatzpunkte für ihre sehr vielfältigen empirischen Analysen in verschiedenen Kontexten haben.
Diversität, Diversifizierung und (Ent)Solidarisierung
Eine Standortbestimmung der Diversitätsforschung im deutschen Sprachraum
AvEdeltraud Hanappi-Egger,Regine Bendl
Häftad, Tyska, 2015
574 kr
Skickas inom 10-15 vardagar
Edeltraud Hanappi-Egger und Regine Bendl präsentieren mit Ko-AutorInnen eine Standortbestimmung der Diversitätsforschung in Organisationen im deutschsprachigen Raum. Sie bieten WissenschaftlerInnen, PraktikerInnen und Studierenden sowie am Thema interessierten Personen einen Überblick über den aktuellen Diskurs der betriebswirtschaftlichen Diversitäts- bzw. Diversitätsmanagementforschung mit Bezug auf Ansätze der Intersektionalität, Diskriminierung und(Un-)Gleichbehandlung. In den Beiträgen widmen sich die AutorInnen Themenbereichen, wie Problematiken von Diversifizierung und (Ent)Solidarisierung, Diversitätsdiskurse im internationalen Vergleich, intersektionale Diversitätskonzepte und Implementierungsstrategien von Diversitätsmanagement.
Diversität, Diversifizierung und (Ent)Solidarisierung
Eine Standortbestimmung der Diversitätsforschung im deutschen Sprachraum
AvRegine Bendl,Edeltraud Hanappi-Egger
E-bok
PDF, Tyska, 2015
359 kr
Läs direkt efter köp
Edeltraud Hanappi-Egger und Regine Bendl präsentieren mit Ko-AutorInnen eine Standortbestimmung der Diversitätsforschung in Organisationen im deutschsprachigen Raum. Sie bieten WissenschaftlerInnen, PraktikerInnen und Studierenden sowie am Thema interessierten Personen einen Überblick über den aktuellen Diskurs der betriebswirtschaftlichen Diversitäts- bzw. Diversitätsmanagementforschung mit Bezug auf Ansätze der Intersektionalität, Diskriminierung und(Un-)Gleichbehandlung. In den Beiträgen widmen sich die AutorInnen Themenbereichen, wie Problematiken von Diversifizierung und (Ent)Solidarisierung, Diversitätsdiskurse im internationalen Vergleich, intersektionale Diversitätskonzepte und Implementierungsstrategien von Diversitätsmanagement.
Frauen, die Wissen schaffen
35 Jahre Frauenarbeit an der Wirtschaftsuniversität Wien
AvRegine Bendl,Charlotte Khanm. fl.
Häftad, Tyska, 2026
1 273 kr
Kommande
Ausgangspunkt dieses Bandes ist die institutionalisierte frauenpolitische Arbeit an der Wirtschaftsuniversität Wien (WU), die im Jahre 1990 begann. 35 Jahre später wird mit diesem Buch eine historische Bestandsaufnahme vorgelegt, was von Frauen* an der WU in diesem Zeitraum erreicht wurde, und einen Blick in die Zukunft zum Themenfeld Frauenarbeit und Gleichstellung an der WU geworfen. Das Projekt vereint in mehr als 50 Beiträgen die Leistungen von Frauen* aus Wissenschaft und Verwaltung der WU und jener Männer*, denen Geschlechtergleichstellung in Wissenschaft und Verwaltung eine Aufgabe und ein Anliegen war und ist.
Frauenleben und Frauengeschichte(n) in der Wissenschaft
Hintergründe und autoethnographische Erzählungen
AvRegine Bendl,Ruth Simsa
Häftad, Tyska, 2026
1 237 kr
Kommande
Es gibt in der Wissenschaft viele interessante Frauen, deren persönliche Erfahrungen auch viel über die Entwicklung der Wissenschaft erzählen können. Diese persönlichen Erfahrungen versammelt dieses Buch mittels sehr frei gestalteter Beiträge von Wissenschaftlerinnen unterschiedlicher Disziplinen. Fünfzehn biographische Kapitel werden ergänzt von Texten aus der Forschung zu Rahmenbedingungen in der Wissenschaft, zur Situation von Frauen an Hochschulen und zu möglichen Auswirkungen einer stärkeren Repräsentanz von Frauen auf die Universitäten. Das Buch dokumentiert wichtige Kapitel der Entwicklung von Universitäten aus Frauensicht, verdeutlicht die Wechselwirkungen zwischen individueller und gesellschaftlicher Geschichte und bietet Reflexionsmöglichkeiten für unterschiedliche Generationen an Wissenschaftlerinnen.
Del 3519 - Uni-Taschenbücher
Diversität und Diversitätsmanagement
AvRegine Bendl,Edeltraud Hanappi-Eggerm. fl.
Häftad, Tyska, 2012
300 kr
Skickas inom 3-6 vardagar
Del 13 - Frauen, Forschung Und Wirtschaft
Zivilgesellschaft - Ein Konzept Fuer Frauen?
AvRegine Bendl,Margit Appelm. fl.
Häftad, Tyska, 2003
617 kr
Tillfälligt slut
An das Konzept Zivilgesellschaft sind – nicht zuletzt von sozialen Bewegungen oder globalisierungskritischen NGO’s – Hoffnungen auf die Demokratisierung der globalisiert großen Welt bis hin zur kleinen Welt der Gemeinden geknüpft. Aber kann die Zivilgesellschaft auch ein Konzept für Frauen sein? Das Buch kommentiert Diskurse über Konzepte, Politiken und Handlungsspielräume von Zivil- und Bürgergesellschaft. Aktuelle (männliche) Denkansätze von Zivil- und Bürgergesellschaft werden aus verschiedenen theoretisch-feministischen Perspektiven hinterfragt. Die geschlechterhierarchische Arbeitsteilung wird – auch innerhalb der Zivilgesellschaft – aus feministisch-kritischer Perspektive analysiert. Bürgergesellschaft erscheint im Ergebnis als ein Konzept für jene Lücken, die neoliberale Politik entstehen läßt. Zivilgesellschaftliche Aktionsformen hingegen ermöglichen es Frauen eher, als politische Subjekte Gesellschaft mitzugestalten und aktiv politisch zu partizipieren.
Del 15 - Frauen, Forschung Und Wirtschaft
Frauen Und Budget
AvRegine Bendl,Luise Gubitzerm. fl.
Häftad, Tyska, 2004
576 kr
Tillfälligt slut
Del 17 - Frauen, Forschung Und Wirtschaft
Gender Mainstreaming - Durchbruch Der Frauenpolitik Oder Deren Ende?
Kritische Reflexion Einer Weltweiten Strategie
AvRegine Bendl,Luise Gubitzerm. fl.
Häftad, Tyska, 2005
670 kr
Tillfälligt slut
Gender Mainstreaming ist seit der UN-Frauenkonferenz in Peking (1995) ein internationales Instrument der Gleichstellung. Als solches wurde es in der EU und ihren Mitgliedsländern eingeführt. In diesem Sammelband erfolgt eine theoretische und politische Verortung der Gender Mainstreaming-Strategie und eine differenzierte Diskussion über ihre Reichweite für organisatorische Veränderungen. Neben den theoretischen Beiträgen erfolgt eine Analyse von Gender Mainstreaming in der Technologie-, Arbeitsmarkt-, Budget- und Hochschulpolitik. Gender Mainstreaming wird als Berufsfeld dargestellt und es wird untersucht, ob die Männerbeteiligung Garant für Erfolg oder neuer Mythos ist.