Robert Mann - Böcker

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the ""Mr. Smith Goes to Washington""-candidate fantasy.Twenty-seven chapters from a variety of contributors - including academics, journalists, and political professionals - provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

In 1964, as the polarizing Civil Rights Act made its way through the House and Senate, and Congress navigated one of the most tumultuous eras in American history, a Harris Poll put the institution's approval rating at 60 percent. Why then, fifty years later, has the public's approval of Congress eroded to an all-time low of 10 percent? Working Congress: A Guide for Senators, Representatives, and Citizens seeks to isolate the reasons for Congress's staggering decline in public opinion, and to propose remedies to reverse the grave dysfunction in America's most important political institution.Aided by the input of retired members of Congress from both major parties, editor Robert Mann and his fellow contributors identify paralyzing partisan rancor as perhaps the most significant reason for the American public's declining support of its main representative body. The lack of mutual trust within Congress reflects (and creates) the suspicion and animosity of the great majority of Americans. Working Congress argues that members of Congress must find a path to cooperation if they are to function as the representative institution the Founders intended.Trenchant chapters by Mickey Edwards, Ross K. Baker, Frances E. Lee, Brian L. Fife, Susan Herbst, and Mark Kennedy analyse the problems and challenges facing Congress and suggest solutions to counteract partisan gridlock. Though these scholars and former members share a conviction that men and women of good will can and should work together, they do not assume that their solutions will herald a bipartisan utopia. Instead, they recognise that Congress is, and will always be, a work in progress.

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image.Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency.With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.

In 1964, less than one year into his tenure as publisher of the Bogalusa Daily News, New Orleans native Lou Major found himself guiding the newspaper through a turbulent period in the history of American civil rights. Bogalusa, Louisiana, became a flashpoint for clashes between African Americans advocating for equal treatment and white residents who resisted this change, a conflict that generated an upsurge in activity by the Ku Klux Klan. Local members of the KKK stepped up acts of terror and intimidation directed against residents and institutions they perceived as sympathetic to civil rights efforts. During this turmoil, the Daily News took a public stand against the Klan and its platform of hatred and white supremacy.Against the Klan, Major's memoir of those years, recounts his attempts to balance the good of the community, the health of the newspaper, and the safety of his family. He provides an in-depth look at the stance the Daily News took in response to the city's civil rights struggles, including the many fiery editorials he penned condemning the KKK's actions and urging peaceful relations in Bogalusa. Major's richly detailed personal account offers a ground-level view of the challenges local journalists faced when covering civil rights campaigns in the Deep South and of the role played by the press in exposing the nefarious activities of hate groups such as the Klan.

No political leader is more closely identified with Louisiana State University than the flamboyant governor and U.S. senator Huey P. Long, who devoted his last years to turning a small, undistinguished state school into an academic and football powerhouse. From 1931, when Long declared himself the "official thief" for LSU, to his death in 1935, the school's budget mushroomed, its physical plant burgeoned, its faculty flourished, and its enrollment tripled. Along with improving LSU's academic reputation, Long believed the school's football program and band were crucial to its success. Taking an intense interest in the team, Long delivered pregame and halftime pep talks, devised plays, stalked the sidelines during games, and fired two coaches. He poured money into a larger, flashier band, supervised the hiring of two directors, and, with the second one, wrote a new fight song, "Touchdown for LSU." While he rarely meddled in academic affairs, Long insisted that no faculty member criticize him publicly. When students or faculty from "his school" opposed him, retribution was swift. Long's support for LSU did not come without consequences. His unrelenting involvement almost cost the university its accreditation. And after his death, several of his allies—including his handpicked university president—went to prison in a scandal that almost destroyed LSU.Rollicking and revealing, Robert Mann's Kingfish U is the definitive story of Long's embrace of LSU.

In You Are My Sunshine, Robert Mann weaves together the birth of country music, Louisiana political history, World War II, and the American civil rights movement to produce a compelling biography of one of the world's most popular musical compositions. This is the story of a song that, despite its simple, sweet melody and lyrics, holds the weight of history within its chords. The song's journey to global fame began in 1939, when two obscure "hillbilly" groups recorded it. By the century's end, it was a cultural phenomenon covered by hundreds of artists spanning every genre. It entered the Grammy Hall of Fame in 1999 and the Library of Congress's National Recording Registry in 2012. At the center of this story is Jimmie Davis, who capitalized on his country music stardom to win two terms as Louisiana's governor. In 1940, Davis became the third artist to record "Sunshine," after he bought it and claimed it as his composition. The song became his anthem and a staple of his political rallies, radiating warmth and wholesomeness. Its sunny tune encouraged listeners to forget Davis's earlier recording career, marked by risqué blues recordings that clashed with the upright, gospel-singing image he later cultivated. As "You Are My Sunshine" grew in popularity, so did its link to Louisiana's "singing governor." In 1977, the Louisiana Legislature made it a state song. In this biography, equal parts the story of Davis and the odyssey of his song, we discover that "Sunshine" shaped the early rise of country music but became tangled in Davis's pro-segregation policies, briefly overshadowing its legacy. You Are My Sunshine explores the song's contested origins, its rise to legendary status, and its ongoing resonance with millions. This is more than the story of a simple song; it's a biography of a cultural icon, enduring and ubiquitous as sunshine itself.

An Introduction to the Standard Model of Particle Physics familiarizes readers with what is considered tested and accepted and in so doing, gives them a grounding in particle physics in general. Whenever possible, Dr. Mann takes an historical approach showing how the model is linked to the physics that most of us have learned in less challenging areas. Dr. Mann reviews special relativity and classical mechanics, symmetries, conservation laws, and particle classification; then working from the tested paradigm of the model itself, he: Describes the Standard Model in terms of its electromagnetic, strong, and weak componentsExplores the experimental tools and methods of particle physics Introduces Feynman diagrams, wave equations, and gauge invariance, building up to the theory of Quantum Electrodynamics Describes the theories of the Strong and Electroweak interactionsUncovers frontier areas and explores what might lie beyond our current concepts of the subatomic world Those who work through the material will develop a solid command of the basics of particle physics. The book does require a knowledge of special relativity, quantum mechanics, and electromagnetism, but most importantly it requires a hunger to understand at the most fundamental level: why things exist and how it is that anything happens. This book will prepare students and others for further study, but most importantly it will prepare them to open their minds to the mysteries that lie ahead. Ultimately, the Large Hadron Collider may prove the model correct, helping so many realize their greatest dreams … or it might poke holes in the model, leaving us to wonder an even more exciting possibility: that the answers lie in possibilities so unique that we have not even dreamt of them.

In the 1960s transitioning from acting to politics was rare. Ronald Reagan was not the first to do it, but he was the first to jump from the screen to the stump and on to credibility as a presidential contender. Reagan’s transformation from struggling liberal actor to influential conservative spokesman in five years-and then to the California governorship six years later-is a remarkable and compelling story.In Becoming Ronald Reagan Robert Mann explores Reagan’s early life and his career during the 1950s and early 1960s: his growing desire for acclaim in high school and college, his political awakening as a young Hollywood actor, his ideological evolution in the 1950s as he traveled the country for General Electric, the refining of his political skills during this period, his growing aversion to big government, and his disdain for the totalitarian leaders in the Soviet Union and elsewhere. All these experiences and more shaped Reagan’s politics and influenced his career as an elected official.Mann not only demonstrates how Reagan the actor became Reagan the political leader and how the liberal became a conservative, he also shows how the skills Reagan learned and the lessons he absorbed from 1954 to 1964 made him the inspiring leader so many Americans remember and revere to this day. Becoming Ronald Reagan is an indelible portrait of a true American icon and a politician like none other.