Amber Roessner is associate professor in the School of Journalism and Electronic Media at the University of Tennessee, Knoxville. She is the author of Inventing Baseball Heroes: Ty Cobb, Christy Mathewson, and the Sporting Press in America.

Jimmy Carter and the Birth of the Marathon Media Campaign brought back a lot of memories, reminded me of events I had forgotten, and informed me of things I never knew. Though I thought I knew most everything about Jimmy Carter, Amber Roessner told a lot about the backstage maneuvering that I did not. What accounts for candidate Jimmy Carter's remarkable success at image-making and President Carter's utter failure to project the right image? That is the key question about Carter and the press, and this impressively researched book answers it definitively. In clear, compelling prose, Roessner explains the transformations in political journalism and campaign tactics that shaped Carter's fortunes. A must-read for anyone interested in the history of campaign coverage.

Amber Roessner is associate professor in the School of Journalism and Electronic Media at the University of Tennessee, Knoxville. She is the author of Inventing Baseball Heroes: Ty Cobb, Christy Mathewson, and the Sporting Press in America.

Jimmy Carter and the Birth of the Marathon Media Campaign brought back a lot of memories, reminded me of events I had forgotten, and informed me of things I never knew. Though I thought I knew most everything about Jimmy Carter, Amber Roessner told a lot about the backstage maneuvering that I did not. What accounts for candidate Jimmy Carter's remarkable success at image-making and President Carter's utter failure to project the right image? That is the key question about Carter and the press, and this impressively researched book answers it definitively. In clear, compelling prose, Roessner explains the transformations in political journalism and campaign tactics that shaped Carter's fortunes. A must-read for anyone interested in the history of campaign coverage.

Amber Roessner is associate professor in the School of Journalism and Electronic Media at the University of Tennessee, Knoxville. She is the author of Inventing Baseball Heroes: Ty Cobb, Christy Mathewson, and the Sporting Press in America.

Jimmy Carter and the Birth of the Marathon Media Campaign brought back a lot of memories, reminded me of events I had forgotten, and informed me of things I never knew. Though I thought I knew most everything about Jimmy Carter, Amber Roessner told a lot about the backstage maneuvering that I did not. What accounts for candidate Jimmy Carter's remarkable success at image-making and President Carter's utter failure to project the right image? That is the key question about Carter and the press, and this impressively researched book answers it definitively. In clear, compelling prose, Roessner explains the transformations in political journalism and campaign tactics that shaped Carter's fortunes. A must-read for anyone interested in the history of campaign coverage.