Visar resultat för..."Resistance and Persuasion"

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it.*Raising reactance makes a strong message more persuasive.*Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources.*Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it.*Raising reactance makes a strong message more persuasive.*Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources.*Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

A FINANCIAL TIMES BOOK OF THE YEAR'Insightful, absorbing and entertaining' TLS'Brilliant' ALEX BELLOS'Illuminating' DAILY MAIL'The case for better evidence in post-evidence times' FINANCIAL TIMES'Profound and utterly absorbing' CHRIS VAN TULLEKENHow far would you go in your search for certainty? And once you get there, how do you convince others?From the medieval Islamic world to the recent pandemic, scientific progress has relied on different methods of establishing fact from fiction. Today, in the face of ever-increasing disinformation, how we prove things - to ourselves and others - has never felt more urgent.But there is far more to proof than axioms, theories and scientific laws: when demonstrating that an experimental medical treatment works, persuading a jury of someone's guilt, or deciding whether to trust a new type of financial transaction, weighing up evidence is rarely simple.Bestselling author, statistician and epidemiologist Adam Kucharski ranges across science, politics, philosophy and economics to explore how truth emerges - and why it falters.

Although the scarcity of public intellectuals among today’s academic professionals is certainly a cause for concern, it also serves as a challenge to explore alternative, more subtle forms of political intelligence. Letters to Power accepts this challenge, guiding readers through ancient, medieval, and modern traditions of learned advocacy in search of persuasive techniques, resistant practices, and ethical sensibilities for use in contemporary democratic public culture. At the center of this book are the political epistles of four renowned scholars: the Roman Stoic Seneca the Younger, the late-medieval feminist Christine de Pizan, the key Enlightenment thinker Immanuel Kant, and the Christian anti-philosopher Søren Kierkegaard. Anticipating much of today’s online advocacy, their letter-writing helps would-be intellectuals understand the economy of personal and public address at work in contemporary relations of power, suggesting that the art of lettered protest, like letter-writing itself, involves appealing to diverse, and often strictly virtual, audiences. In this sense, Letters to Power is not only a nuanced historical study but also a book in search of a usable past.

From call-and-response chants to the noise of pots and pans, protests are often defined by their sounds. In this book, Justin Eckstein argues that this is not merely the result of catchy slogans; it is due to sound’s ability to hold those in power accountable. Sound Tactics highlights how, in a world grappling with the uncertainty of emergent digital practices, social movements utilize the rhetorical power of sound.Eckstein uses the waveform as a metaphor for the persuasive potential of sound. Examining the case studies of the March for Our Lives protest, Howard University’s #HUResist movement, and the Casseroles protest in Montreal, Eckstein demonstrates how changes to the immediacy, intensity, and immersiveness of sound can affect the power of an argument. The collective use of sound in these case studies conveys the unity of the protesters in their demand for change and underlines the strength of their argument to those in power.More than just the written word spoken aloud, sound has unique layers of added meaning—it can convey length of time, demand attention, and signal disapproval. Eckstein’s study unpacks those layers for scholars and students as well as activists interested in deploying sound for change.

From call-and-response chants to the noise of pots and pans, protests are often defined by their sounds. In this book, Justin Eckstein argues that this is not merely the result of catchy slogans; it is due to sound’s ability to hold those in power accountable. Sound Tactics highlights how, in a world grappling with the uncertainty of emergent digital practices, social movements utilize the rhetorical power of sound.Eckstein uses the waveform as a metaphor for the persuasive potential of sound. Examining the case studies of the March for Our Lives protest, Howard University’s #HUResist movement, and the Casseroles protest in Montreal, Eckstein demonstrates how changes to the immediacy, intensity, and immersiveness of sound can affect the power of an argument. The collective use of sound in these case studies conveys the unity of the protesters in their demand for change and underlines the strength of their argument to those in power.More than just the written word spoken aloud, sound has unique layers of added meaning—it can convey length of time, demand attention, and signal disapproval. Eckstein’s study unpacks those layers for scholars and students as well as activists interested in deploying sound for change.

This book explains how people can be radically manipulated by extreme groups and leaders to engage in incomprehensible and often dangerous acts through psychologically isolating situations of extreme social influence. These methods are used in totalitarian states, terrorist groups and cults, as well as in controlling personal relationships.Illustrated with compelling stories from a range of cults and totalitarian systems, Stein's book defines and analyses the common identifiable traits that underlie these groups, emphasizing the importance of maintaining open yet supportive personal networks. Using original attachment theory-based research this book highlights the dangers of closed, isolating relationships and the closed belief systems that justify them, and demonstrates the psychological impact of these environments, ending with evidence-based recommendations to support an educational approach to awareness and prevention. Featuring a foreword by John Horgan, the new edition has been fully updated to include recent work on political extremism and radicalization and totalitarian systems, as well as the recent highly publicized NXIVM case. Terror, Love and Brainwashing, second edition is essential reading for professionals, policy makers, legal professionals, educators and cult survivors and their families themselves.

This book explains how people can be radically manipulated by extreme groups and leaders to engage in incomprehensible and often dangerous acts through psychologically isolating situations of extreme social influence. These methods are used in totalitarian states, terrorist groups and cults, as well as in controlling personal relationships.Illustrated with compelling stories from a range of cults and totalitarian systems, Stein's book defines and analyses the common identifiable traits that underlie these groups, emphasizing the importance of maintaining open yet supportive personal networks. Using original attachment theory-based research this book highlights the dangers of closed, isolating relationships and the closed belief systems that justify them, and demonstrates the psychological impact of these environments, ending with evidence-based recommendations to support an educational approach to awareness and prevention. Featuring a foreword by John Horgan, the new edition has been fully updated to include recent work on political extremism and radicalization and totalitarian systems, as well as the recent highly publicized NXIVM case. Terror, Love and Brainwashing, second edition is essential reading for professionals, policy makers, legal professionals, educators and cult survivors and their families themselves.

In The Eloquent Tyrant, Pamela Klasova presents a cultural history of speech in the early Islamic empire, examining the relationship between the spoken word and power through the oratorical practice of the powerful governor of Iraq, al-Ḥajjāj b. Yūsuf al-Thaqafī (d. 714). The governor is remembered both as one of the most eloquent rulers of his age and as one of the worst tyrants in Islamic history. Klasova contends that oratory was inextricably connected with imperial rule and that the governor—despite the deeply ingrained image of him as a bloodthirsty tyrant—relied not only on military force but also on a robust machinery of cultural power. Drawing on a multiplicity of voices from al-Ḥajjāj’s milieu, including rebellious poets, non-elite orators, and women, Klasova portrays the Umayyad world in full color. She challenges al-Ḥajjāj’s one-dimensional image in both medieval and modern sources and makes a compelling case for reintegrating Arabic literature into the study of Islamic history.

This practical guide enables readers to recognize, assess, and defend against gray behaviors—attempts to persuade listeners using fallacious arguments. It provides valuable tools for communicating successfully in a wide variety of public and professional contexts.The book examines 20 wide-ranging logical fallacies, cognitive errors, and rhetorical devices that may take place in persuasive communication, and discusses how to assess and respond the behavior of a speaker who may be disingenuously attempting to manipulate the listener—or who may simply be mistaken. Drawing upon research and insights from communication, psychology, business management, and human resources, it considers fallacies in reasoning not just as abstract formulas, but as a feature of communication encounters such as negotiations, interviews, public debates, and personal conversations. Each form of fallacious reasoning is exemplified by dialogues in both professional settings (such as interviewing and personnel assessment), as well as everyday interactions in public discourse. The book then provides self-assessment tests to ensure the reader can evaluate the grey behavior in these encounters.This book provides research-based skills and insights that will benefit students and professionals in fields ranging from communication, politics, management, human resources, organizational psychology, journalism, and anyone else looking to develop critical interaction skills.

This practical guide enables readers to recognize, assess, and defend against gray behaviors—attempts to persuade listeners using fallacious arguments. It provides valuable tools for communicating successfully in a wide variety of public and professional contexts.The book examines 20 wide-ranging logical fallacies, cognitive errors, and rhetorical devices that may take place in persuasive communication, and discusses how to assess and respond the behavior of a speaker who may be disingenuously attempting to manipulate the listener—or who may simply be mistaken. Drawing upon research and insights from communication, psychology, business management, and human resources, it considers fallacies in reasoning not just as abstract formulas, but as a feature of communication encounters such as negotiations, interviews, public debates, and personal conversations. Each form of fallacious reasoning is exemplified by dialogues in both professional settings (such as interviewing and personnel assessment), as well as everyday interactions in public discourse. The book then provides self-assessment tests to ensure the reader can evaluate the grey behavior in these encounters.This book provides research-based skills and insights that will benefit students and professionals in fields ranging from communication, politics, management, human resources, organizational psychology, journalism, and anyone else looking to develop critical interaction skills.

This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. This book also presents valuable insights into recognising and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes.

This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. This book also presents valuable insights into recognising and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes.

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:Learn how to conduct lab, field and case research on social influence through example by leading researchersFind out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influenceDiscover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific methodApply knowledge to current influence campaigns to find out what works and what does not.The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available.The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Politics, Persuasion and Resistance develops a comprehensive, critical understanding of the bidding processes surrounding the award of major peripatetic events. This is achieved by drawing together existing knowledge on the subject of event bidding, combining this with historical and contemporary examples to enable a critical commentary on the bidding process itself and the struggle for power that it represents.The text draws on case studies of ‘mega events’ including the FIFA World Cup and the Olympic Games as well as a range of smaller peripatetic events from across the world to analyse the bidding process and some of the increasingly controversial issues which emerge during often lengthy and expensive bid campaigns. Finally, the text reflects on a range of critical issues of contemporary significance in bidding contests, including the growing ethical and governance issues surrounding the development and award of events as well as the impact of growing oppositional movements surrounding each contest.This timely volume brings theory and practice together in one place to produce a critical appraisal of a phenomenon with a relatively recent history and is particularly suitable for students, researchers and academics of sports, events, tourism and related subject fields focusing on the strategic and political dimensions of major events.

Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Politics, Persuasion and Resistance develops a comprehensive, critical understanding of the bidding processes surrounding the award of major peripatetic events. This is achieved by drawing together existing knowledge on the subject of event bidding, combining this with historical and contemporary examples to enable a critical commentary on the bidding process itself and the struggle for power that it represents.The text draws on case studies of ‘mega events’ including the FIFA World Cup and the Olympic Games as well as a range of smaller peripatetic events from across the world to analyse the bidding process and some of the increasingly controversial issues which emerge during often lengthy and expensive bid campaigns. Finally, the text reflects on a range of critical issues of contemporary significance in bidding contests, including the growing ethical and governance issues surrounding the development and award of events as well as the impact of growing oppositional movements surrounding each contest.This timely volume brings theory and practice together in one place to produce a critical appraisal of a phenomenon with a relatively recent history and is particularly suitable for students, researchers and academics of sports, events, tourism and related subject fields focusing on the strategic and political dimensions of major events.

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people’s thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes: Social vs. cognitive processes of social influence: cooperation vs. antagonism Majority and minority influence: a singular or a dual socio-psychological process? Conversion vs appropriation of minority ideas Different meta-theoretical considerations underlying social influence researchNew avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people’s thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes: Social vs. cognitive processes of social influence: cooperation vs. antagonism Majority and minority influence: a singular or a dual socio-psychological process? Conversion vs appropriation of minority ideas Different meta-theoretical considerations underlying social influence researchNew avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.

Provides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwideInoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters. The Handbook of Inoculation Theory and Practice addresses this critical gap by offering a single, authoritative resource that brings together the full scope of theory, research, and application.Spanning 35 chapters organized into three major sections, the Handbook provides unparalleled depth and breadth. The opening section traces the foundations of inoculation theory, its historical development, and evolving conceptual frameworks. The second section addresses issues of study design, measurement, and analytic strategies essential to advancing inoculation research. The volume concludes by highlighting applications across a wide spectrum of contexts, including politics, health, sports, crisis communication, gaming, education, journalism, public policy, and beyond. Featuring contributions from leading scholars, each chapter delivers both rigorous theoretical grounding and forward-looking perspectives that reveal how inoculation continues to shape communication practice and research.Mapping what inoculation theory has achieved while exploring its enduring potential in confronting today’s complex communication challenges, The Handbook of Inoculation: Integrates classical perspectives with cutting-edge research and applicationsExplores a wide range of real-world contexts, from misinformation and conspiracy theories to health and political messagingOffers practical strategies for designing effective inoculation-based communication interventionsIdentifies emerging questions and future directions for inoculation research and practiceThe Handbook of Inoculation: Theory and Practice is an essential reference for graduate students, scholars, and practitioners working in communication, psychology, sociology, political science, marketing, public health, and related disciplines. It is especially relevant for advanced courses in persuasion, social influence, communication theory, social psychology, and resistance to persuasion, and serves as a foundational resource for researchers and professionals seeking to apply inoculation strategies in diverse contexts.

Receptivity of your audience is far more important than the power of your message.  Learn how making this simple change in focuscan make all the difference in your ability to influence and succeed in the world of sales. In this groundbreaking new guide, ASLAN co-founder and CEO Tom Stanfill shares his proven methodology, road-tested over decades by hundreds of thousands of sales professionals, workshop participants, and industry experts, on how to convert even the most disinterested prospects and customers. unReceptive will show you how to:Eliminate resistance and make selling easy and enjoyable, while experiencing a deeper sense of purpose.Overcome the five receptivity barriers – the customer’s perception of you, opening a “closed” door, uncovering the unfiltered truth, changing beliefs, and motivating the customer to take action.Adopt the tested and true operating system used by the most persuasive and influential people. When you shift the focus from crafting the perfect message to creating receptivity, you flip the entire art of selling on its head and form lasting relationships that set you and your customers up for lasting success.

How does political change take hold? In the 1850s, politicians and abolitionists despaired, complaining that the "North, the poor timid, mercenary, driveling North" offered no forceful opposition to the power of the slaveholding South. And yet, as John L. Brooke proves, the North did change. Inspired by brave fugitives who escaped slavery and the cultural craze that was Uncle Tom's Cabin, the North rose up to battle slavery, ultimately waging the bloody Civil War.While Lincoln's alleged quip about the little woman who started the big war has been oft-repeated, scholars have not fully explained the dynamics between politics and culture in the decades leading up to 1861. Rather than simply viewing the events of the 1850s through the lens of party politics, "There Is a North" is the first book to explore how cultural action -- including minstrelsy, theater, and popular literature -- transformed public opinion and political structures. Taking the North's rallying cry as his Title, Brooke shows how the course of history was forever changed.

In the United States, a strong work ethic has long been upheld as a necessity, and tributes to motivation abound -- from the motivational posters that line the walls of the workplace to the self-help gurus who draw in millions of viewers online. Americans are repeatedly told they can achieve financial success and personal well-being by adopting a motivated attitude toward work. But where did this obsession come from? And whose interests does it serve?Work Better, Live Better traces the rise of motivational rhetoric in the workplace across the expanse of two world wars, the Great Depression, and the Cold War. Beginning in the early twentieth century, managers recognized that force and coercion -- the traditional tools of workplace discipline -- inflamed industrial tensions, so they sought more subtle means of enlisting workers' cooperation. David Gray demonstrates how this "motivational project" became a highly orchestrated affair as managers and their allies deployed films, posters, and other media, and drew on the ideas of industrial psychologists and advertising specialists to advance their quests for power at the expense of worker and union interests.

A FINANCIAL TIMES BEST SUMMER BOOK AND BOOK OF THE YEAR 2025'Insightful, absorbing and entertaining' TLS'Brilliant' ALEX BELLOS'Illuminating' DAILY MAIL'The case for better evidence in post-evidence times' FINANCIAL TIMES'Profound and utterly absorbing' CHRIS VAN TULLEKENHow far would you go in your search for certainty? And once you get there, how do you convince others?From the medieval Islamic world to the recent pandemic, scientific progress has relied on different methods of establishing fact from fiction. Today, in the face of ever-increasing disinformation, how we prove things - to ourselves and others - has never felt more urgent.But there is far more to proof than axioms, theories and scientific laws: when demonstrating that an experimental medical treatment works, persuading a jury of someone's guilt, or deciding whether to trust a new type of financial transaction, weighing up evidence is rarely simple.Bestselling author, statistician and epidemiologist Adam Kucharski ranges across science, politics, philosophy and economics to explore how truth emerges - and why it falters.

This book will show you how anyone can be persuaded to do anything.Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to: Change anyone's opinion on any subject.Transform a lynch mob into your most devout supporters.Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.Understand how a perfect product demonstration can get you hurled into the street by security.Sell tanks to Genghis khan.Readership: General Business, customer service and sales.

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:Learn how to conduct lab, field and case research on social influence through example by leading researchersFind out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influenceDiscover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific methodApply knowledge to current influence campaigns to find out what works and what does not.The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available.The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

This book provides an insider’s account of the dramatic confrontation between the peace movement and the Thatcher Government over the deployment of nuclear-armed cruise missiles in early 1980s Britain. Alongside a critical re-evaluation of the role played by the Greenham Common women's peace camp, the book addresses the tension common to all radical movements between activities designed to persuade the general public, and more confrontational tactics of non-violent resistance.While the Greenham women were an inspiration to peace activists in Britain and beyond, the impact of their actions on the Campaign for Nuclear Disarmament's (CND) more conventional efforts to win and sustain majority support for the anti-nuclear cause was by no means always positive. Focusing on the often difficult relationship between Greenham and the CND leadership, the author throws new light both on conflicts within CND, and on the evolution of the women's peace camp itself. While questioning some of the myths woven by and around the Greenham women, the book also gives critical attention to CND's problematic attempts to combine conventional campaigning with non-violent direct action. The book offers a meticulously researched account of one of the most important social movements of twentieth-century Britain and an authoritative case study of an issue central to all social movements - how difficult it is to combine a politics of resistance with a politics of persuasion.

Change is constant—so become great at it.If you read nothing else on change management, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you lead initiatives effectively, avoid common mistakes, and capture the full value of your change effort.This book will inspire you to:Communicate the benefits of change clearlyWin support through compelling storytellingGain buy-in from peers and leadersConvince decision-makers to take actionOvercome attempts to undermine transformationBuild organizational agility and resilienceThis collection of articles includes "Leading Change: Why Transformation Efforts Fail," by John P. Kotter; "Transformations That Work," by Michael Mankins and Patrick Litre; "Let Go of What Made Your Company Great," by Vijay Govindarajan; "Persuade Your Company to Change Before It's Too Late," by Pontus M. A. Siren, Scott D. Anthony, and Utsav Bhatt; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; "Six Steps for Gaining Employee Buy-In," by Andrea Belk Olson; "Storytelling That Drives Bold Change," by Frances X. Frei and Anne Morriss; "Organize Your Transformation Around Purpose and Benefits," by Antonio Nieto-Rodriguez; "The Network Secrets of Great Change Agents," by Julie Battilana and Tiziana Casciaro; "What Everyone Gets Wrong About Change Management," by N. Anand and Jean-Louis Barsoux; "A Survival Guide for Leaders," by Ronald Heifetz and Marty Linsky; "The Real Reason People Won’t Change," by Robert Kegan and Lisa Lahey; and "Your Workforce Is More Adaptable Than You Think," by Joseph Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.