Routledge Advances in Tourism – serie

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets.Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.

Hospitality: a social lens follows on from the unique contribution made by In Search of Hospitality: theoretical perspectives and debates. It progresses debate, challenges the boundaries of ways of knowing hospitality, and offers intellectual insights stimulated by the study of hospitality.The contributing authors provide tangible evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. They draw on the richness of the social sciences, taking host and guest relations as a means of studying in-group and out-group relations with and between societies. The chapter contributors represent a multi-disciplinary, international grouping of leading academics with expertise in hospitality management and education, human resource management, linguistics, modern languages, gastronomy, history, human geography, art, architecture, anthropology, and sociology. Each lends their expertise to apply as a social lens through which to view, analyse, and explore hospitality within a range of contexts. Through this process novel ways of interpreting, knowing and sense-making emerge that are captured in the final chapter of the book, and have informed future research themes which are explored.

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.

New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies. Since such work has been dispersed across a variety of tourism-related and other research fields, this book responds to a pressing need to consolidate recent advances in a single text. Adopting a broad definition of ‘criticality’, the contributors seek to find ‘fresh’ ways of theorising tourism by locating the phenomenon in its wider political, economic, cultural and social contexts. The collection addresses the power relations underpinning the production of academic knowledge; presents a range of qualitative data collection methods which confront the field’s dominant (post)positivist approaches; foregrounds the emotional dynamics of research relations and explores the personal, the political and the situated nature of research journeys.The book has been divided into two parts, with the essays in the first part establishing a context-specific framework for engaging philosophical and theoretical debates in contemporary tourism enquiry. The second set of essays then present, discuss and critique specific methodologies, research techniques, methods of interpretation and writing strategies, all of which are in some sense illustrative of ‘critical’ tourism research. Contributors range from postgraduate students to established academics and are drawn from both the geopolitical margins and the ‘powerbases’ of the tourism academy. Their various relationships with the English-speaking academy thus range from relative ‘outsider’ to well-positioned ‘insider’ and as a result, their essays are reflective of a range of locations within the complexly spun web of academic power relations and social divisions.

This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or applications of existing research methods to new contexts, and this is where the book is unique.

In a world increasingly faced with, and divided by, regional and global crises, resilience has emerged as a key concept with significant relevance for tourism.A paradigmatic shift is taking place in the long-term planning of tourism development, in which the prevailing focus on sustainability is being enhanced with the practical application of resilience planning. This book provides a critical appraisal of sustainability and resilience, and the relationship between the two. Contributions highlight the complexity of addressing social change with resilience planning in a range of tourism contexts, from islands to mountains, from urban to remote environments, and in a range of international settings. Case studies articulate how tourism is both an agent of social change and a victim of larger change processes, and provide important lessons on how to deal with increasingly unstable economic, social and environmental systems.This is the first book to specifically examine social change and sustainability in tourism through a resilience lens. This much-needed contribution to the literature will be a key resource for those working in tourism studies, tourism planning and management, social geography, and development studies, among others.

Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and tourism.This book provides an in-depth examination of slow food, tourism and cities, demonstrating how these elements are intertwined with one other as part of the modern search for "the good life." Part 1 locates the slow concept within the larger social setting of modernity and investigates claims made by the slow movement, examining aesthetic and instrumental values inherent to it. Part 2 explores the practices and places of slow, containing both conceptual and empirical chapters in Italy, the birthplace of the movement. Part 3 provides a comparative perspective by examining the practices in Spain, the UK, Germany and Canada.Slow Tourism, Food and Cities offers key theoretical insights and alternative perspectives on the varying practices and meanings of slow from a cultural, sociological and ethical perspective. It is a valuable text for students and scholars of sociology, geography, urban studies, social movements, travel and tourism, and food studies.

Tourism affects millions of individuals, numerous societies and environments in multiple, nuanced and overlapping ways. While it can be viewed as a frivolous leisure pursuit or simply a large industry, with potentially destructive impacts, it might also be understood in terms of its effects on human fulfilment, the good life and greater well-being. This book calls for positive tourism, principally grounded in theories from positive psychology (the study of what makes life worth living), and the development of a body of knowledge that explains what characterises optimal tourist experiences, what enables host communities to flourish and what encourages workers in tourism to thrive. Through original research studies reported in this international volume we aim to further develop this knowledge. The intersections between ongoing and traditionally inspired applications of psychology in tourism and this new thrust in psychological inquiry promise to refresh and challenge tourism research.This book will appeal to researchers and academics in tourism, leisure, positive psychology, management and related fields as well as graduate students, professionals and policy makers.

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management.Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.

This book provides an in-depth examination of the growing Asian tourism market and consumption in Arctic destinations. Through five parts, the book covers Asian mobilities consumption as an extension of Arctic international politics, the transportation sector and green cruise tourism, and ethnicity, culture, and history. It contributes to further understanding of the impacts of increased tourism in these polar regions by exploring climate change, debates around emerging economies and global power roles in the political, socio-economic, security and legal issues of the Arctic and Antarctic and associated polar strategies and policy. By drawing on a range of disciplines and with contributions from experts in Arctic destinations or who are associated with the Arctic, it further provides a holistic framing of emerging demand and mobility patterns of Asian tourists in a polar context. Asian Mobilities Consumption in a Changing Arctic will be valuable reading for students and academics across the fields of tourism, economics, sustainability, development studies as well as other social science disciplines.

This book evaluates the local impacts and legacies of the Olympics in Rio by comparing Rio2016 with other Olympic experiences and evaluating the ways in which the Games served the city.The 2016 Rio Olympic Games took place in a scenario of enormous economic challenges and persistent inequalities. In contrast to all previous Olympic experiences, Brazil faced its worst economic recession ever recorded during the preparation phase for the Games. In addition to the national crisis, falling oil prices and corruption scandals fuelled the State of Rio’s economic downfall. This book specifically assesses the relative social performance of Rio’s city population with respect to control groups; covers traditional aspects of the Games' legacy such as tourism, infrastructure and sports practice; includes ordinary day-by-day aspects of the city’s life, such as education, employment and housing; and scrutinizes critical areas such as urban mobility, gentrification and Guanabara Bay’s pollution. This thorough analysis offers readers further understanding on assessing the impacts and legacies of the Olympic experience. It will be of great interest to upper-level students and academics of tourism, hospitality and events management.

This book evaluates the local impacts and legacies of the Olympics in Rio by comparing Rio2016 with other Olympic experiences and evaluating the ways in which the Games served the city.The 2016 Rio Olympic Games took place in a scenario of enormous economic challenges and persistent inequalities. In contrast to all previous Olympic experiences, Brazil faced its worst economic recession ever recorded during the preparation phase for the Games. In addition to the national crisis, falling oil prices and corruption scandals fuelled the State of Rio’s economic downfall. This book specifically assesses the relative social performance of Rio’s city population with respect to control groups; covers traditional aspects of the Games' legacy such as tourism, infrastructure and sports practice; includes ordinary day-by-day aspects of the city’s life, such as education, employment and housing; and scrutinizes critical areas such as urban mobility, gentrification and Guanabara Bay’s pollution. This thorough analysis offers readers further understanding on assessing the impacts and legacies of the Olympic experience. It will be of great interest to upper-level students and academics of tourism, hospitality and events management.

In recent years, resilience theory has come to occupy the core of our understanding and management of the adaptive capacity of people and places in complex social and environmental systems. Despite this, tourism scholars have been slow to adopt resilience concepts, at a time when the emergence of new frameworks and applications is pressing.Drawing on original empirical and theoretical insights in resilience thinking, this book explores how tourism communities and economies respond to environmental changes, both fast (natural hazard disasters) and slow (incremental shifts). It explores how tourism places adapt, change, and sometimes transform (or not) in relation to their environmental context, with an awareness of intersection with societal dynamics and links to political, economic and social drivers of change. Contributions draw on empirical research conducted in a range of international settings, including indigenous communities, to explore the complexity and gradations of environmental change encounters and resilience planning responses in a range of tourism contexts. As the first book to specifically focus on environmental change from a resilience perspective, this timely and original work makes a critical contribution to tourism studies, tourism management and environmental geography, as well as environmental sciences and development studies.

Makes a key contribution from an economic standpoint to the understanding of tourism. Examining such issues as how tourism firms operate in national and global contexts, the effects of tourism on destination areas, the demand for tourism, and the interaction between tourism and natural environments, this comprehensive introduction explains how economic concepts and techniques can offer a clearer understanding of the subject.

The rapid expansion of the tourism industry has provided many economic benefits and affected every facet of contemporary societies including employment, government revenue and cultural manifestations. However, tourism can also be considered a problematic phenomenon, promoting dependency, underdevelopment and adverse sociocultural effects, especially for developing countries.This pioneering work provides a comprehensive review of these complex tourism issues from a sociological perspective. Various theoretical and empirical approaches are introduced and the following issues are discussed:* identifiable and stable forms of touristic behaviour and roles* social divisions within tourism* the interdependence of tourism and social institutions* the effects of transnational tourism and commodification on the ecosystem.Featuring international contributions from nine different countries, this book brings together the most noted theoretical and empirical studies and enriches them with diverse experiences and perspectives.

Marine Tourism examines both successful and unsuccessful tourism in coastal and marine environments. The author provides an overview of the history, development and growth of marine tourism and describes the characteristics of 'marine tourists' and the 'vendors' of these tourist activities. The book includes case studies of specific types of tourism including:* the cruise ship industry, * whale and dolphin watching,* yachting - the America's Cup,* personal water crafts and other water sports* and maritime museums and festivals. in locations including Brighton, UK, the Florida Keys and Hawaii, USA Caribbean islands, New Zealand and Australia's Great Barrier Reef. The final section examines tourism impacts on marine ecosystems and coastal communities and explores management techniques aimed at reducing negative impacts and maximizing the benefits of marine tourism.

This book presents new directions both for tourism and cultural landscape studies in geography, crossing the traditional boundaries between the research of geographers and scholars of the tourism industry.Drawing on selected research from Europe, Southeast Asia, the Pacific and North America, the contributors combine perspectives in human geography and tourism to present cultural landscapes of tourist destinations as socially constructed places, examining the extent and manner by which tourism both establishes and falsifies local reality.The book addresses many critical themes which recent critiques in tourism studies focusing on the attitudes and behaviour of the tourist and on the industry as agents of social change have ignored, including the marginalization of the 'host' community, the privatization and commodification of local culture, and how tourism acts as both agent and process in the structure, identity and meaning of local places.

This work studies tropical island resorts, the people who live and work there and the tourists who visit them. The author includes, but goes beyond the more commonly encountered marketing and economic analyses of resort destinations, by examining social, cultural, mythical, environmental, organizational and political dimensions.

Increasingly significant as mediators of spatial identity and meaning, leisure, tourism, culture and heritage are only now beginning to be located within the rapidly evolving discourses of poststructuralist geographies.Exploring the influence of leisure and tourism on the production, representation and consumption of landscape, the first half of this important book focuses on different ways of ‘seeing’ or representing landscape, whereas the second half examines different forms of productive consumption in leisure and tourism. Both symbolic and material spaces of leisure and tourism are also examined in relation to urban and rural landscapes, heritage landscapes, gendered landscapes, and landscapes of sexuality and desire.With a multidisciplinary approach and a strong theoretical content which builds on poststructuralist theories, this is undoubtedly an important addition to literature in the field.

Makes a key contribution from an economic standpoint to the understanding of tourism. Examining such issues as how tourism firms operate in national and global contexts, the effects of tourism on destination areas, the demand for tourism, and the interaction between tourism and natural environments, this comprehensive introduction explains how economic concepts and techniques can offer a clearer understanding of the subject.

This book comments on the complexities of Mediterranean tourism, with contributions from researchers, consultants, managers and advisors from thirteen countries. It is an excellent reference tool for undergraduate and postgraduate students, as well as industry practitioners, for the examination of tourism in different Mediterranean contexts.

Marine Tourism examines both successful and unsuccessful tourism in coastal and marine environments. The author provides an overview of the history, development and growth of marine tourism and describes the characteristics of 'marine tourists' and the 'vendors' of these tourist activities. The book includes case studies of specific types of tourism including:* the cruise ship industry, * whale and dolphin watching,* yachting - the America's Cup,* personal water crafts and other water sports* and maritime museums and festivals. in locations including Brighton, UK, the Florida Keys and Hawaii, USA Caribbean islands, New Zealand and Australia's Great Barrier Reef. The final section examines tourism impacts on marine ecosystems and coastal communities and explores management techniques aimed at reducing negative impacts and maximizing the benefits of marine tourism.

The importance of political boundaries in the development, function and flow of tourism cannot be overemphasized. In light of today's political transformations and processes of globalization, this book provides a systematic examination of the relationships between boundaries and tourism, and offers a basis upon which tourism can be better managed and researched in a geo-political context.

This work combines a study of contemporary issues in tourism development with a close examination of approaches to tourism research. Looking beyond the much-studied mass tourism industries, leading international academics who are members of the International Academy for the Study of Tourism, explore new issues raised by emerging tourist destinations such as Ghana, Samoa, Vietnam and India's Bhyundar Valley. A fascinating work, Contemporary Issues in Tourism Development discusses a wide range of topics such as:* reasons for development* tourism development as a strategy for urban revitalization* tourism’s links to heritage conservation and regional development* sustainability and the adverse impacts of development* cultural considerations and community participation* the importance of context for individual tourism projects.

The revolutionary progress achieved in information and communication technology is gradually transforming the world into a global village. This volume, edited by an eminent board of international specialists, evaluates the nature and resilience of the emerging global economy and its implications for tourism.

As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism in a sustainable manner has also become a primary concern. This impressive collection of international case studies addresses this crucial issue by asking what local communities can contribute to sustainable tourism, and what sustainability can offer these local communities in return. The role of the community in environmental, cultural and economic sustainability is highlighted in an extraordinary variety of contexts, ranging from inner-city Edinburgh to rural northern Portugal and the beaches of Indonesia.Individually, the investigations in this text present a wealth of original research and source material, while collectively, they illuminate and clarify the term 'community' - the meaning of which, it is argued, is vital to understanding how sustainable tourism development can be implemented in practice.

The rapid expansion of the tourism industry has provided many economic benefits and affected every facet of contemporary societies including employment, government revenue and cultural manifestations. However, tourism can also be considered a problematic phenomenon, promoting dependency, underdevelopment and adverse sociocultural effects, especially for developing countries.This pioneering work provides a comprehensive review of these complex tourism issues from a sociological perspective. Various theoretical and empirical approaches are introduced and the following issues are discussed:* identifiable and stable forms of touristic behaviour and roles* social divisions within tourism* the interdependence of tourism and social institutions* the effects of transnational tourism and commodification on the ecosystem.Featuring international contributions from nine different countries, this book brings together the most noted theoretical and empirical studies and enriches them with diverse experiences and perspectives.

Increasingly significant as mediators of spatial identity and meaning, leisure, tourism, culture and heritage are only now beginning to be located within the rapidly evolving discourses of poststructuralist geographies.Exploring the influence of leisure and tourism on the production, representation and consumption of landscape, the first half of this important book focuses on different ways of ‘seeing’ or representing landscape, whereas the second half examines different forms of productive consumption in leisure and tourism. Both symbolic and material spaces of leisure and tourism are also examined in relation to urban and rural landscapes, heritage landscapes, gendered landscapes, and landscapes of sexuality and desire.With a multidisciplinary approach and a strong theoretical content which builds on poststructuralist theories, this is undoubtedly an important addition to literature in the field.

This work combines a study of contemporary issues in tourism development with a close examination of approaches to tourism research. Looking beyond the much-studied mass tourism industries, leading international academics who are members of the International Academy for the Study of Tourism, explore new issues raised by emerging tourist destinations such as Ghana, Samoa, Vietnam and India's Bhyundar Valley. A fascinating work, Contemporary Issues in Tourism Development discusses a wide range of topics such as:* reasons for development* tourism development as a strategy for urban revitalization* tourism’s links to heritage conservation and regional development* sustainability and the adverse impacts of development* cultural considerations and community participation* the importance of context for individual tourism projects.