Routledge Handbooks in Linguistics – serie

The Routledge Handbook of Historical Linguistics provides a survey of the field covering the methods which underpin current work; models of language change; and the importance of historical linguistics for other subfields of linguistics and other disciplines. Divided into five sections, the volume encompass a wide range of approaches and addresses issues in the following areas: historical perspectives methods and models language change interfaces regional summariesEach of the thirty-two chapters is written by a specialist in the field and provides: a introduction to the subject; an analysis of the relationship between the diachronic and synchronic study of the topic; an overview of the main current and critical trends; and examples from primary data. The Routledge Handbook of Historical Linguistics is essential reading for researchers and postgraduate students working in this area.Chapter 28 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315794013.ch28

The Routledge Handbook of Language and Culture presents the first comprehensive survey of research on the relationship between language and culture. It provides readers with a clear and accessible introduction to both interdisciplinary and multidisciplinary studies of language and culture, and addresses key issues of language and culturally based linguistic research from a variety of perspectives and theoretical frameworks.This Handbook features thirty-three newly commissioned chapters which cover key areas such as cognitive psychology, cognitive linguistics, cognitive anthropology, linguistic anthropology, cultural anthropology, and sociolinguisticsoffer insights into the historical development, contemporary theory, research, and practice of each topic, and explore the potential future directions of the field show readers how language and culture research can be of practical benefit to applied areas of research and practice, such as intercultural communication and second language teaching and learning.Written by a group of prominent scholars from around the globe, The Routledge Handbook of Language and Culture provides a vital resource for scholars and students working in this area.

This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices.After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis.This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

This Handbook discusses the theoretical and disciplinary background to the study of English-medium instruction (EMI) in higher education worldwide. It highlights issues relating to EMI pedagogy, varying motivations for EMI education, and the delivery of EMI in diverse contexts across the world. The spread of English as a teaching medium and the lingua franca of the academic world has been the subject of various debates in recent years on the perceived hegemony of the English language and the ‘domain loss’ of non-English languages in academic communication. Encompassing a wide range of contributions to the field of EMI, the chapters of this Handbook are arranged in four distinct parts: Part I provides an overview of English-medium instruction in higher education worldwide; Part II focusses on EMI in Europe; Part III on EMI in the Middle East, North Africa, and Sub-Saharan Africa; and Part IV on EMI in the Asian region. The overall scope and level of expertise of this Handbook provides an unrivalled overview of this field of education. It serves as an essential reference for many courses dealing with applied linguistics, English language education, multilingualism, sociolinguistics, and related subjects at many levels of education, including Master’s and PhD-level studies. This Handbook serves as a valuable edition for university libraries across the world and an essential read for many faculty, undergraduate and postgraduate students, educators, and policymakers.

The Routledge Handbook of Sociophonetics is the definitive guide to sociophonetics. Offering a practical and accessible survey of an unparalleled range of theoretical and methodological perspectives, this is the first handbook devoted to sociophonetic research and applications of sociophonetics within and beyond linguistics. It defines what sociophonetics is as a field and offers views of what sociophonetics might become. Split into three sections, this book: • examines the suprasegmental, segmental, and subsegmental units that sociophoneticians study; • reveals the ways that sociophoneticians create knowledge and solve problems across a range of theoretical and practical applications; • explores sociophonetic traditions around the world in spoken and signed languages; • includes case studies that demonstrate sociophonetic research in action, which will support and inspire readers to conduct their own projects. This handbook is an indispensable resource for researchers, undergraduate and graduate students in sociophonetics, as well as researchers and students in sociolinguistics, phonetics, phonology, language variation and change, cognitive linguistics, psycholinguistics, speech pathology, and language teaching—and indeed any area of study where phonetics and phonology interact with social factors and forces.

The Routledge Handbook of Language Contact provides an overview of the state of the art of current research in contact linguistics. Presenting contact linguistics as an established field of investigation in its own right and featuring 26 chapters, this handbook brings together a broad range of approaches to contact linguistics, including:experimental and observational approaches and formal theoriesa focus on social and cognitive factors that impact the outcome of language contact situations and bilingual language processingthe emergence of new languages and speech varieties in contact situations, and contact linguistic phenomena in urban speech and linguistic landscapesWith contributions from an international range of leading and emerging scholars in their fields, the four sections of this text deal with methodological and theoretical approaches, the factors that condition and shape language contact, the impact of language contact on individuals, and language change, repertoires and formation. This handbook is an essential reference for anyone with an interest in language contact in particular regions of the world, including Anatolia, Eastern Polynesia, the Balkans, Asia, Melanesia, North America, and West Africa.

This Handbook introduces neurosemiotics, a pluralistic framework to reconsider semiosis as an emergent phenomenon at the interface of biology and culture.Across individual and interpersonal settings, meaning is influenced by external and internal processes bridging phenomenological and biological dimensions. Yet, each of these dyads has been segregated into discipline-specific topics, with attempts to chart their intersections proving preliminary at best. Bringing together perspectives from world-leading experts, this volume seeks to overcome these disciplinary divides between the social and the natural sciences at both the empirical and theoretical levels. Its various chapters chart the foundations of neurosemiotics; characterize linguistic and interpersonal dynamics as shaped by neurocognitive, bodily, situational, and societal factors; and examine other daily neurosemiotic occurrences driven by faces, music, tools, and even visceral signals.This comprehensive volume is a state-of the-art resource for students and researchers interested in how humans and other animals construe experience in such fields as cognitive neuroscience, biosemiotics, philosophy of mind, neuropsychology, neurolinguistics, and evolutionary biology.

This Handbook provides a comprehensive and cutting-edge overview of the field of linguistic prescriptivism. Mapping the current status quo of the field and marking its two-decade transformation into a serious field of study within linguistics, this volume addresses both the value and the methods of studying prescriptivism. It covers:• Theoretical and methodological approaches – from historical to experimental approaches and including corpus-based methods and attitudes research;• Contexts in which prescriptive efforts can be both observed and studied – including education, technology, the media, language planning and policies, and everyday grassroots practices;• Geographical contexts of prescriptivism – featuring chapters on inner- and outer-circle Englishes, English as a Lingua Franca, as well as prescriptivism in the context of other world languages including minority and endangered languages.With contributions from an international line-up of leading and rising-star scholars in the field, The Routledge Handbook of Linguistic Prescriptivism marks the evolution of linguistics as a fully self- aware discipline and will be an indispensable guide for students and researchers in this area.

This Handbook provides a comprehensive and cutting-edge overview of the field of linguistic prescriptivism. Mapping the current status quo of the field and marking its two-decade transformation into a serious field of study within linguistics, this volume addresses both the value and the methods of studying prescriptivism. It covers:• Theoretical and methodological approaches – from historical to experimental approaches and including corpus-based methods and attitudes research;• Contexts in which prescriptive efforts can be both observed and studied – including education, technology, the media, language planning and policies, and everyday grassroots practices;• Geographical contexts of prescriptivism – featuring chapters on inner- and outer-circle Englishes, English as a Lingua Franca, as well as prescriptivism in the context of other world languages including minority and endangered languages.With contributions from an international line-up of leading and rising-star scholars in the field, The Routledge Handbook of Linguistic Prescriptivism marks the evolution of linguistics as a fully self- aware discipline and will be an indispensable guide for students and researchers in this area.

The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language. Featuring 35 chapters written by leading scholars from around the world, the volume takes a broad view of the field of metaphor and language, and brings together diverse and distinct theoretical and applied perspectives to cover six key areas:Theoretical approaches to metaphor and language, covering Conceptual Metaphor Theory, Relevance Theory, Blending Theory and Dynamical Systems Theory;Methodological approaches to metaphor and language, discussing ways of identifying metaphors in verbal texts, images and gestures, as well as the use of corpus linguistics;Formal variation in patterns of metaphor use across text types, historical periods and languages; Functional variation of metaphor, in contexts including educational, commercial, scientific and political discourse, as well as online trolling;The applications of metaphor for problem solving, in business, education, healthcare and conflict situations;Language, metaphor, and cognitive development, examining the processing and comprehension of metaphors. The Routledge Handbook of Language and Metaphor is a must-have survey of this key field, and is essential reading for those interested in language and metaphor.

The Routledge Handbook of the English Writing System provides a comprehensive account of the English writing system, both in its current iteration and highlighting the developing trends that will influence its future. Twenty-nine chapters written by specialists from around the world cover core linguistic and psychological aspects, and also include areas from other disciplines such as typography and computer-mediated communication.Divided into five parts, the volume encompasses a wide range of approaches and addresses issues in the following areas:theory and the English writing system, discussing the effects of etymology and phonology;the history of the English writing system from its earliest development, including spelling, pronunciation and typography;the acquisition and teaching of writing, with discussions of literacy issues and dyslexia;English writing in use around the world, both in the UK and America, and also across Europe and Japan; computer-mediated communication and developments in writing online and on social media.The Routledge Handbook of the English Writing System is essential reading for researchers and postgraduate students working in this area.

The Routledge Handbook of Pidgin and Creole Languages offers a state-of-the-art collection of original contributions in the area of Pidgin and Creole studies. Providing unique and equal coverage of nearly all parts of the world where such languages are found, as well as situating each area within a rich socio-historical context, this book presents fresh and diverse interdisciplinary perspectives from leading voices in the field. Divided into three sections, its analysis covers:Space and place – areal perspective on pidgin and creole languagesUsage, function and power – sociolinguistic and artistic perspectives on pidgins and creoles, creoles as sociocultural phenomenaFraming of the study of pidgin and creole languages – history of the field, interdisciplinary connectionsDemonstrating how fundamentally human and natural these communication systems are, how rich in expressive power and sophisticated in their complexity, The Routledge Handbook of Pidgin and Creole Languages is an essential reference for anyone with an interest in this area.

The Routledge Handbook of Theoretical and Experimental Sign Language Research bridges the divide between theoretical and experimental approaches to provide an up-to-date survey of key topics in sign language research. With 29 chapters written by leading and emerging scholars from around the world, this Handbook covers the following key areas:On the theoretical side, all crucial aspects of sign language grammar studied within formal frameworks such as Generative GrammarOn the experimental side, theoretical accounts are supplemented by experimental evidence gained in psycho- and neurolinguistic studiesOn the descriptive side, the main phenomena addressed in the reviewed scholarship are summarized in a way that is accessible to readers without previous knowledge of sign languagesEach chapter features an introduction, an overview of existing research, and a critical assessment of hypotheses and findings. The Routledge Handbook of Theoretical and Experimental Sign Language Research is key reading for all advanced students and researchers working at the intersection of sign language research, linguistics, psycholinguistics, and neurolinguistics.Chapters 5, 18 and 19 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies.The forty-three chapters, written by international specialists in the field, cover four major areas:• Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar;• Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others;• Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography;• New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies.The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.

The Routledge Handbook of Historical Linguistics provides a complete and up-to-date survey of the field written by specialists from around the world. Across four sections, the volume covers the methods which underpin current work; models of language change; and the importance of historical linguistics for other subfields of linguistics as well as other disciplines.The second edition of this acclaimed resource retains the same structure, with each chapter comprising an introduction to the subject; an analysis of the relationship between the diachronic and synchronic study of the topic; an overview of the main current and critical trends; and examples from primary data. However, the chapters have been thoroughly revised and updated to reflect the current state of the field and brand-new chapters have been added to include:- The history of historical linguistics;- Corpus linguistics work;- Computational semantic change;- Philology;- Historical sociolinguistics;- Psycholinguistics and language change;- Creole language change.Showcasing the full breadth and depth of research in this evolving and vibrant field, The Routledge Handbook of Historical Linguistics is essential reading for researchers and advanced students working in this area.

The Routledge Handbook of Systemic Functional Linguisticsbrings together internationally renowned scholars of systemic functional linguistics (SFL) to provide a space for critical examination of the key tenets underpinning SFL theory. Uniquely, it includes description of the three main strands within contemporary SFL scholarship: Halliday’s Introduction to Functional Grammar, Martin’s discourse semantics and Fawcett’s Cardiff Grammar.In five sections and thirty-eight interdisciplinary chapters, this is the first handbook to cover the whole architecture of SFL theory, comprising: the ontology and epistemology of SFL; SFL as a clause grammar; lexicogrammar below the clause, and SFL’s approach to constituency; SFL’s vibrant theory of language above the clause; and SFL as a theory of praxis with real-world applications. With a wide range of language examples, a comprehensive editors’ introduction and a section on further reading, The Routledge Handbook of Systemic Functional Linguistics is an essential resource for all those studying and researching SFL or functional grammar.

The Routledge Handbook of Semantics provides a broad and state-of-the-art survey of this field, covering semantic research at both word and sentence level. It presents a synoptic view of the most important areas of semantic investigation, including contemporary methodologies and debates, and indicating possible future directions in the field. Written by experts from around the world, the 29 chapters cover key issues and approaches within the following areas: meaning and conceptualisation; meaning and context; lexical semantics; semantics of specific phenomena; development, change and variation. The Routledge Handbook of Semantics is essential reading for researchers and postgraduate students working in this area.

The Routledge Handbook of Linguistics offers a comprehensive introduction and reference point to the discipline of linguistics. This wide-ranging survey of the field brings together a range of perspectives, covering all the key areas of linguistics and drawing on interdisciplinary research in subjects such as anthropology, psychology and sociology.The 36 chapters, written by specialists from around the world, provide: an overview of each topic; an introduction to current hypotheses and issues; future trajectories; suggestions for further reading. With extensive coverage of both theoretical and applied linguistic topics, The Routledge Handbook of Linguistics is an indispensable resource for students and researchers working in this area.

The Routledge Handbook of Language and Culture presents the first comprehensive survey of research on the relationship between language and culture. It provides readers with a clear and accessible introduction to both interdisciplinary and multidisciplinary studies of language and culture, and addresses key issues of language and culturally based linguistic research from a variety of perspectives and theoretical frameworks.This Handbook features thirty-three newly commissioned chapters which cover key areas such as cognitive psychology, cognitive linguistics, cognitive anthropology, linguistic anthropology, cultural anthropology, and sociolinguisticsoffer insights into the historical development, contemporary theory, research, and practice of each topic, and explore the potential future directions of the field show readers how language and culture research can be of practical benefit to applied areas of research and practice, such as intercultural communication and second language teaching and learning.Written by a group of prominent scholars from around the globe, The Routledge Handbook of Language and Culture provides a vital resource for scholars and students working in this area.

The Routledge Handbook of Historical Linguistics provides a survey of the field covering the methods which underpin current work; models of language change; and the importance of historical linguistics for other subfields of linguistics and other disciplines. Divided into five sections, the volume encompass a wide range of approaches and addresses issues in the following areas: historical perspectives methods and models language change interfaces regional summariesEach of the thirty-two chapters is written by a specialist in the field and provides: a introduction to the subject; an analysis of the relationship between the diachronic and synchronic study of the topic; an overview of the main current and critical trends; and examples from primary data. The Routledge Handbook of Historical Linguistics is essential reading for researchers and postgraduate students working in this area.Chapter 28 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315794013.ch28

The study of syntax over the last half century has seen a remarkable expansion of the boundaries of human knowledge about the structure of natural language. The Routledge Handbook of Syntax presents a comprehensive survey of the major theoretical and empirical advances in the dynamically evolving field of syntax from a variety of perspectives, both within the dominant generative paradigm and between syntacticians working within generative grammar and those working in functionalist and related approaches.The handbook covers key issues within the field that include:• core areas of syntactic empirical investigation,• contemporary approaches to syntactic theory,• interfaces of syntax with other components of the human language system,• experimental and computational approaches to syntax.Bringing together renowned linguistic scientists and cutting-edge scholars from across the discipline and providing a balanced yet comprehensive overview of the field, the Routledge Handbook of Syntax is essential reading for researchers and postgraduate students working in syntactic theory.

The Routledge Handbook of Semantics provides a broad and state-of-the-art survey of this field, covering semantic research at both word and sentence level. It presents a synoptic view of the most important areas of semantic investigation, including contemporary methodologies and debates, and indicating possible future directions in the field. Written by experts from around the world, the 29 chapters cover key issues and approaches within the following areas: meaning and conceptualisation; meaning and context; lexical semantics; semantics of specific phenomena; development, change and variation. The Routledge Handbook of Semantics is essential reading for researchers and postgraduate students working in this area.

The Routledge Handbook of the English Writing System provides a comprehensive account of the English writing system, both in its current iteration and highlighting the developing trends that will influence its future. Twenty-nine chapters written by specialists from around the world cover core linguistic and psychological aspects, and also include areas from other disciplines such as typography and computer-mediated communication.Divided into five parts, the volume encompasses a wide range of approaches and addresses issues in the following areas:theory and the English writing system, discussing the effects of etymology and phonology;the history of the English writing system from its earliest development, including spelling, pronunciation and typography;the acquisition and teaching of writing, with discussions of literacy issues and dyslexia;English writing in use around the world, both in the UK and America, and also across Europe and Japan; computer-mediated communication and developments in writing online and on social media.The Routledge Handbook of the English Writing System is essential reading for researchers and postgraduate students working in this area.

The Routledge Handbook of Systemic Functional Linguisticsbrings together internationally renowned scholars of systemic functional linguistics (SFL) to provide a space for critical examination of the key tenets underpinning SFL theory. Uniquely, it includes description of the three main strands within contemporary SFL scholarship: Halliday’s Introduction to Functional Grammar, Martin’s discourse semantics and Fawcett’s Cardiff Grammar.In five sections and thirty-eight interdisciplinary chapters, this is the first handbook to cover the whole architecture of SFL theory, comprising: the ontology and epistemology of SFL; SFL as a clause grammar; lexicogrammar below the clause, and SFL’s approach to constituency; SFL’s vibrant theory of language above the clause; and SFL as a theory of praxis with real-world applications. With a wide range of language examples, a comprehensive editors’ introduction and a section on further reading, The Routledge Handbook of Systemic Functional Linguistics is an essential resource for all those studying and researching SFL or functional grammar.

The Routledge Handbook of Linguistics offers a comprehensive introduction and reference point to the discipline of linguistics. This wide-ranging survey of the field brings together a range of perspectives, covering all the key areas of linguistics and drawing on interdisciplinary research in subjects such as anthropology, psychology and sociology.The 36 chapters, written by specialists from around the world, provide: an overview of each topic; an introduction to current hypotheses and issues; future trajectories; suggestions for further reading.With extensive coverage of both theoretical and applied linguistic topics, The Routledge Handbook of Linguistics is an indispensable resource for students and researchers working in this area.

The Routledge Handbook of Language Contact provides an overview of the state of the art of current research in contact linguistics. Presenting contact linguistics as an established field of investigation in its own right and featuring 26 chapters, this handbook brings together a broad range of approaches to contact linguistics, including:experimental and observational approaches and formal theoriesa focus on social and cognitive factors that impact the outcome of language contact situations and bilingual language processingthe emergence of new languages and speech varieties in contact situations, and contact linguistic phenomena in urban speech and linguistic landscapesWith contributions from an international range of leading and emerging scholars in their fields, the four sections of this text deal with methodological and theoretical approaches, the factors that condition and shape language contact, the impact of language contact on individuals, and language change, repertoires and formation. This handbook is an essential reference for anyone with an interest in language contact in particular regions of the world, including Anatolia, Eastern Polynesia, the Balkans, Asia, Melanesia, North America, and West Africa.

The Routledge Handbook of Language and Science provides a state-of-the-art volume on the language of scientific processes and communications. This book offers comprehensive coverage of socio-cultural approaches to science, as well as analysing new theoretical developments and incorporating discussions about future directions within the field. Featuring original contributions from an international range of renowned scholars, as well as academics at the forefront of innovative research, this handbook:identifies common objects of inquiry across the areas of rhetoric, sociolinguistics, communication studies, science and technology studies, and public understanding of sciencecovers the four key themes of power, pedagogy, public engagement, and materiality in relation to the study of scientific language and its developmentuses qualitative and quantitative approaches to demonstrate how humanities and social science scholars can go about studying sciencedetails the meaning and purpose of socio-cultural approaches to science, including the impact of new media technologiesanalyses the history of the field and how it positions itself in relation to other areas of studyUshering the study of language and science toward a more interdisciplinary, diverse, communal and ecological future, The Routledge Handbook of Language and Science is an essential reference for anyone with an interest in this area.

In response to the cultural challenges in society and scholarship, this handbook presents the conceptions, assumptions, principles, methods, topics and issues in the studies of cultural forms of human communication—cultural discourses—by experts from around the world.A culturalist programme in communication studies (CS), cultural discourse studies (CDS), as represented in this handbook, is a new current of thought in human and social science and a form of academic activism, but above all, it is a fresh paradigm of research committed to enhancing cultural harmony and prosperity on the one hand and facilitating intellectual plurality and innovation on the other hand. This handbook is the first of its kind; it is concerned with the identities of, and interactions between, the world’s diverse cultural communities through locally-grounded and globally-minded, culturally conscious and critical approaches to their communicative practice. Contributors apply such insights, precepts and techniques, not merely to discover and describe past and present communication, but also to design and guide future communication.This handbook is ideal for scholars and students interested in cultural aspects and issues of communication/discourse, as well as researchers of other fields looking to apply cultural discourse methods to their own projects.

In response to the cultural challenges in society and scholarship, this handbook presents the conceptions, assumptions, principles, methods, topics and issues in the studies of cultural forms of human communication—cultural discourses—by experts from around the world.A culturalist programme in communication studies (CS), cultural discourse studies (CDS), as represented in this handbook, is a new current of thought in human and social science and a form of academic activism, but above all, it is a fresh paradigm of research committed to enhancing cultural harmony and prosperity on the one hand and facilitating intellectual plurality and innovation on the other hand. This handbook is the first of its kind; it is concerned with the identities of, and interactions between, the world’s diverse cultural communities through locally-grounded and globally-minded, culturally conscious and critical approaches to their communicative practice. Contributors apply such insights, precepts and techniques, not merely to discover and describe past and present communication, but also to design and guide future communication.This handbook is ideal for scholars and students interested in cultural aspects and issues of communication/discourse, as well as researchers of other fields looking to apply cultural discourse methods to their own projects.