Studies in Rhetoric/Communication – serie

Focusing on the works of lesser-known yet influential Deists, the author examines the 70-year polemic between the Church of England and the English Deists, illuminating the rhetorical war which raged between them. He contends that Deism owes its significance to these skilled controversialists.

The 18 essays in this volume seek to retrieve the voices of women who contributed to the rhetorical realm. Beginning by tracing the patriarchal nature of traditional rhetorical histories, the articles then examine exceptional women rhetoricians, their practices and strategies, throughout history.

Of the ancient Greek Sophists, Gorgias of Leontini (c.483-376BCE) has endured more than his share of insistent detractors. Aristophanes depicted him as a barbaric sycophant, Plato considered him an opportunistic charlatan indifferent to truth and morality, and Aristotle saw him as a gaudy but inept stylist. Scott Consigny joins the commentators who find merit in Gorgias' thought, but his perceptions of Gorgias differ from those of the two most influential efforts at rehabilitation. He maintains that both the ""subjectivist"" reading by Hegel and the ""empiricist"" reading by George Grote - and among the rhetoricians of today by Richard Enos and Edward Schiappa - grant too much to Plato and Aristotle at the same time that, like most current interpretations of Gorgias, they fail to take into account all the extant remarks by the Sophist. By viewing Gorgias as in more radical disagreement with Plato and Aristotle than the other rehabilitators do, Consigny brings order to the Sophist's elusive, enigmatic ideas and peculiar style and stations him as a seminal philosopher and skilled artist, a formidable rival to Plato and Parmenides. On Consigny's reading, Gorgias is an antifoundationalist who repudiates the idea that knowledge and truth must be grounded in objective standards or in subjective certainty but instead views truth as a category that a community employs to endorse what it finds persuasive. Consigny's reading is one development of Stanley Fish's assertion that ""modern antifoundationalism is old Sophism writ analytic"", and he pursues his insight into Gorgias' moral and political philosophy, where he sees antifoundationalism manifesting itself in a conventionalist ethic and the advocacy of a peaceful competition among different societies.

Significantly deepening our understanding of two key figures from the modernist period, The Humane Particulars collects the letters between William Carlos Williams and Kenneth Burke. Written during forty-two years of close friendship and literary debate, these nearly 250 letters span two long lives, two complicated personalities, and two brilliantly productive careers. The animated exchange between a canonical poet and the leading American rhetorical critic of the twentieth century offers a more complete vision of their outlooks and their contributions to the shape and tenor of the modernist scene. Set in context by James H. East's introduction and explanatory notes, the letters begin just after Burke and Williams's initial meeting in 1921 during a tramp through a New Jersey swamp and surrounding meadowlands. Their written exchange follows the maturing of their friendship and professional regard. The correspondence shows that Williams and Burke were fast friends during the experimental twenties, preoccupied by individual and divergent projects in the thirties and early forties, and reunited as enthusiastic correspondents after the Second World War. The letters refer to happy times spent together - walks in the woods, picnics and swimming, and visits to Burke's farm in Andover, New Jersey. They reveal, among other interesting personal matters, Burke's fascination with Williams's double life as physician and poet, Burke's hypochondria, and Williams's at times chastising medical advice to Burke. But, more important, the letters preserve the continual wrangling over the origin and nature of literary form that enlightened the pair's many disagreements. Of particular interest, the correspondence documents a largely unexplored aspect of Burke's career - his reciprocally influential relationship with the writers of the late modern and midcentury periods.

Protagoras and Logos brings together in a meaningful synthesis the contributions and rhetoric of the first and most famous of the Older Sophists, Protagoras of Abdera. This book reassesses the philosophical and pedagogical contributions of Protagoras.

At the same time a reading of Kenneth Burke and of tourist landscapes in America, Gregory Clark's new study explores the rhetorical power connected with American tourism. Looking specifically at a time when citizens of the United States first took to rail and then highway to become sightseers in their own country, Clark traces the rhetorical function of a wide-ranging set of tourist experiences. He explores how the symbolic experiences Americans share as tourists have helped residents of a vast and diverse nation adopt a national identity. In doing so he suggests that the rhetorical power of a national culture is wielded not only by public discourse but also by public experiences. Clark examines places in the American landscape that have facilitated such experiences, including New York City, Shaker villages, Yellowstone National Park, the Lincoln Highway, San Francisco's 1915 Panama-Pacific International Exposition, and the Grand Canyon. He examines the rhetorical power of these sites to transformprivate individuals into public citizens, and he evaluates a national culture that teaches Americans to experience certain places as potent symbols of national community. Invoking Burke's concept of ""identification"" to explain such rhetorical encounters, Clark considers Burke's lifelong study of symbols - linguistic and otherwise - and their place in the construction and transformation of individual identity. Clark turns to Burke's work to expand our awareness of the rhetorical resources that lead individuals within a community to adopt a collective identity, and he considers the implications of nineteenth and twentieth-century tourism for both visual rhetoric and the rhetoric of display.

Now known to the Chinese as the ""ten years of chaos,"" the Chinese Cultural Revolution (1966-1976) brought death to thousands of Chinese and persecution to millions. Rhetoric of the Chinese Cultural Revolution identifies the rhetorical features and explores the persuasive effects of political language and symbolic practices during the period. Xing Lu examines how leaders of the Communist Party constructed and enacted a rhetoric in political contexts to legitimize power and violence and to dehumanize a group of people identified as class enemies. Lu provides close readings of the movement's primary texts - political slogans, official propaganda, wall posters, and the lyrics of mass songs and model operas. She also scrutinizes such ritualistic practices as the loyalty dance, denunciation rallies, political study sessions, and criticism and self-criticism meetings. Lu enriches her rhetorical analyses of these texts with her own story and that of her family, as well as with interviews conducted in China and the United States with persons who experienced the Cultural Revolution during their teenage years. Through rhetorical analyses Lu addresses the questions of why such a cultural holoc

Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays - from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos - and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Once nearly as ubiquitous as dictionaries and cookbooks are today, letter-writing manuals and their predecessors served to instruct individuals not only on the art of letter composition but also, in effect, on personal conduct. Poster and Mitchell contend that the study of letter-writing theory, which bridges rhetorical theory and grammatical studies, represents an emerging discipline in need of definition. In this volume, they gather the contributions of eleven experts to sketch the contours of epistolary theory and collect the historic and bibliographic materials - from Isocrates to email - that form the basis for its study.

This book looks into communicating psychiatric patient histories, from the asylum years to the clinics of today. In this engrossing study of tales of mental illness, Carol Berkenkotter examines the evolving role of case history narratives in the growth of psychiatry as a medical profession. ""Patient Tales"" follows the development of psychiatric case histories from their origins at Edinburgh Medical School and the Royal Edinburgh Infirmary in the mid - eighteenth century to the medical records of contemporary American mental health clinics. Spanning two centuries and several disciplines, Berkenkotter's investigation illustrates how discursive changes in this genre mirrored evolving assumptions and epistemological commitments among those who cared for the mentally ill.During the asylum era, case histories were a means by which practitioners organized and disseminated local knowledge through professional societies, affiliations, and journals. The way in which these histories were recorded was subsequently codified, giving rise to a genre. In her thorough reading of Sigmund Freud's ""Fragment of an Analysis of a Case of Hysteria"", Berkenkotter shows how this account of Freud's famous patient 'Dora' led to technical innovation in the genre through the incorporation of literary devices. In the volume's final section, Berkenkotter carries the discussion forward to the present in her examination of the turn from psychoanalysis to a research-based and medically oriented classification system now utilized by the American Psychiatric Association. Throughout her work, Berkenkotter stresses the value of reading case histories as an interdisciplinary bridge between the humanities and sciences.

This is a collection of rhetorical case studies that fathom the construction and destruction of communities.In ""Rhetoric and Community"", seventeen contributors explore an area of growing scholarly interest - how rhetoric defines, rallies, polarizes, and marginalizes specific communities. The contributors consider such contentious issues as how individuals are forged into communities, what sustains constructive communities, how communities become fragmented, and what leads to divisions of race, class, and gender, the rhetoric of hatred and violence, or failures of public discussion to resolve common problems.The volume creates its own dialogue through seven case studies, each including an interpretive essay and response. The studies range from historical investigations of feminist and African American communities, to commentaries on military decision making and the rhetoric of war, to reflections on contemporary artistic and scientific communities. Unified by their common interest in discourse and community, the essays contribute new understandings of how rhetoric not only reflects but also shapes the character of specific communities and their place in society.

This book offers a provocative rhetorical approach to one of the defining medical debates of our time.Michael J. Hyde's pathbreaking study considers the relationship between the phenomenon of conscience and the practice of rhetoric as it relates to the controversial issues of euthanasia. Hyde investigates how the practice of rhetoric becomes a voice of conscience and influences the moral standards of individuals and communities. In doing so, he offers the first extensive treatment of Martin Heidegger's and Emmanuel Levinas' philosophical investigations of conscience and an in-depth analysis of the justifiability and social acceptability of euthanasia.Hyde establishes the theoretical basis of his study by discussing and critically assessing the phenomenological theories of conscience set forth in the works of the two philosophers. To illustrate how the relationship between the call of conscience and the practice of rhetoric shows itself in everyday existence, Hyde surveys the moral discourse that informs ongoing debates over euthanasia and physician-assisted suicide. He focuses on a cluster of related topics that emerge from his discussion of the work of Heidegger and Levinas, including the phenomena of deconstruction and acknowledgment, emotion and the reconstructive power of language, and the discursive creation of heroes.

This title provides an introduction to the rhetorical tradition of sophistical dialectics in antiquity.In ""Sophistical Rhetoric in Classical Greece"", John Poulakos offers a new conceptualization of sophistry, explaining its direction and shape as well as the reasons why Plato, Isocrates, and Aristotle found it objectionable. Poulakos argues that a proper understanding of sophistical rhetoric requires a grasp of three cultural dynamics of the fifth century B.C.: the logic of circumstances, the ethic of competition, and the aesthetic of exhibition. Traced to such phenomena as everyday practices, athletic contests, and dramatic performances, these dynamics set the stage for the role of sophistical rhetoric in Hellenic culture and explain why sophistry has traditionally been understood as inconsistent, agonistic, and ostentatious.In his discussion of ancient responses to sophistical rhetoric, Poulakos observes that Plato, Isocrates, and Aristotle found sophistry morally reprehensible, politically useless, and theoretically incoherent. At the same time, they produced their own version of rhetoric that advocated ethical integrity, political unification, and theoretical coherence. Poulakos explains that these responses and alternative versions were motivated by a search for solutions to such historical problems as moral uncertainty, political instability, and social disorder. Poulakos concludes that sophistical rhetoric was as necessary in its day as its Platonic, Isocratean, and Aristotelian counterparts were in theirs.

This is a revaluing of rhetoric in the educational model of the father of humanistic studies. ""Speaking for the Polis"" considers Isocrates' educational program from the perspective of rhetorical theory and explores its relation to sociopolitical practices. Illumining Isocrates' efforts to reformulate sophistic conceptions of rhetoric on the basis of the intellectual and political debates of his times, Takis Poulakos contends that the father of humanistic studies and rival educator of Plato crafted a version of rhetoric that gave the art an important new role in the ethical and political activities of Athens.Poulakos demonstrates how Isocrates adopted, transformed, and put to new tasks Protagorean and Gorgianic notions of rhetoric and how he used rhetoric to resolve tensions between political equality and social inequality. Poulakos suggests that Isocrates' rhetorical endeavors gained stability through narratives of values and shared commitments, credence through seasoned arguments about plausible solutions to political discord, and weight through the convergence of the speaker's words and quality of character.

This work offers a provocative reconsideration of two competing classical approaches to discourse, politics, and education. ""Logos and Power in Isocrates and Aristotle"" presents Isocrates' vision of discourse as a worthy rival, rather than a mere precursor, of Aristotle's Rhetoric. Casting Isocrates and Aristotle as opponents in a debate over the character, resources, and ends of rhetorical education, Ekaterina V. Haskins argues that much of what Aristotle had to say about the status of rhetoric and the role of discourse in the life of a Greek city-state may have been an implicit reaction to Isocrates. Haskins finds that Isocrates offers a more comprehensive and culturally attuned theory of civic discourse and education than does Aristotle, whose intellectual project disengages moral philosophy from the contingencies of public culture and introduces rhetoric merely as an art serviceable to a philosophically trained statesman. Haskins terms Isocrates' approach to discourse 'constitutive' and Aristotle's 'instrumental' and shows how the former is more congenial to the goals of contemporary rhetorical theory and pedagogy.

This title presents an innovative approach to Dewey's view of rhetoric as art, revealing an 'ontology of becoming'. In ""Democracy and Rhetoric"", Nathan Crick articulates from John Dewey's body of work a philosophy of rhetoric that reveals the necessity for bringing forth a democratic life infused with the spirit of ethics, a method of inquiry, and a sense of beauty. Crick relies on rhetorical theory as well interdisciplinary insights from philosophy, history, sociology, aesthetics, and political science as he demonstrates that significant engagement with issues of rhetoric and communication are central to Dewey's political philosophy. In his rhetorical reading of Dewey, Crick examines the sophistical underpinnings of Dewey's philosophy and finds it much informed by notions of radical individuality, aesthetic experience, creative intelligence, and persuasive advocacy as essential to the formation of communities of judgment. Crick illustrates that for Dewey rhetoric is an art situated within a complex and challenging social and natural environment, wielding influence and authority for those well versed in its methods and capable of experimenting with its practice. From this standpoint the unique and necessary function of rhetoric in a democracy is to advance minority views in such a way that they might have the opportunity to transform overarching public opinion through persuasion in an egalitarian public arena. The truest power of rhetoric in a democracy then is the liberty for one to influence the many through free, full, and fluid communication. Ultimately Crick argues that Dewey's sophistical rhetorical values and techniques form a naturalistic 'ontology of becoming' in which discourse is valued for its capacity to guide a self, a public, and a world in flux toward some improved incarnation. Appreciation of this ontology of becoming - of democracy as a communication-driven work in progress - gives greater social breadth and historical scope to Dewey's philosophy while solidifying his lasting contributions to rhetoric in an active and democratic public sphere.

Sufi Aesthetics argues that the interpretive keys to erotic Sufi poems and their medieval commentaries lie in understanding a unique perceptual experience. Using careful analysis of primary texts, Cyrus Ali Zargar explores the theoretical and poetic pronouncements of two major Muslim mystics, Muhyi al-Din ibn al-'Arabi (d. 1240) and Fakhr al-Din 'Iraqi (d. 1289), under the premise that behind any literary tradition exist organic aesthetic values. The complex assertions of these Sufis appear not as abstract theory, but as a way of seeing all things, including the sensory world.In this study Zargar responds to a long-standing debate in the study of Sufi poetics over the use of erotic language to describe the divine. He argues that such language results from an altered perception of Muslim mystics in which divine beauty and human beauty are seen as one reality. The Sufi masters, Zargar asserts, shared an aesthetic vision quite different from those who have often studied them. Sufism's foremost theoretician, Ibn 'Arabi, is presented from a neglected perspective as a poet, aesthete, and lover of the human form. Ibn 'Arabi in fact proclaimed a view of human beauty markedly similar to that of many mystics from a Persian contemplative school of thought, the "School of Passionate Love," which would later find its epitome in 'Iraqi, one of Persian literature's most celebrated poet-saints. Many in this school advocated the controversial practice of gazing at beautiful human faces, a topic Zargar also discusses.The examination of central Sufi texts in Persian and Arabic establishes that the profundity attributed to mystical encounters with the sensory and supersensory has far-reaching extensions in evaluations of that which is seen, that which is deemed beautiful, and that which is expressed as a result. Through this aesthetic approach, this comparative study overturns assumptions made not only about Sufism and classical Arabic and Persian poetry, but also other uses of erotic imagery in Muslim approaches to sexuality, the human body, and the paradise of the afterlife described in the Qur'an.

This builds on the foundation of Guy L. Beck's earlier work, Sonic Theology: Hinduism and Sacred Sound, which described the theoretical role of sound in Hindu thought. Sonic Liturgy continues the discussion of sound into the realm of Hindu ritual and musical traditions of worship.

Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists.Lu compares Chinese rhetorical perspectives with those of the ancient Greeks, illustrating that the Greeks and the Chinese shared a view of rhetoric as an ethical enterprise and of speech as a rational and psychological activity. The two traditions differed, however, in their rhetorical education, sense of rationality, perceptions of the role of language, approach to the treatment and study of rhetoric, and expression of emotions. Lu also links ancient Chinese rhetorical perspectives with contemporary Chinese interpersonal and political communication behavior and offers suggestions for a multicultural rhetoric that recognizes both culturally specific and transcultural elements of human communication.

An examination of the discourse of political prisoners as a form of vernacular rhetoricPrisoners of Conscience continues the work begun by Gerard A. Hauser in Vernacular Voices: The Rhetoric of Publics and Public Spheres, winner of the National Communication Association's Hochmuth Nichols Award. In his new book, Hauser examines the discourse of political prisoners, specifically the discourse of prisoners of conscience, as a form of rhetoric in which the vernacular is the main source of available appeals and the foundation for political agency. Hauser explores how modes of resistance employed by these prisoners constitute what he deems a ""thick moral vernacular"" rhetoric of human rights. Hauser's work considers in part how these prisoners convert universal commitments to human dignity, agency, and voice into the moral vernacular of the society and culture to which their rhetoric is addressed. Hauser grounds his study through a series of case studies, each centred on a different rhetorical mechanism brought to bear in the act of resistance. Through a transnational rhetorical analysis of resistance within political prisons, Hauser brings to bear his skills as a rhetorical theorist and critic to illuminate the rhetorical power of resistance as tied to core questions in contemporary humanistic scholarship and public concern.

Kenneth Burke may be best known for his theories of dramatism and of language as symbolic action, but few know him as one of the twentieth century's foremost theorists of the relationship between language and bodies. In Moving Bodies, Debra Hawhee focuses on Burke's studies from the 1930s, 40s, and 50s while illustrating that his interest in reading the body as a central force of communication began early in his career. By exploring Burke's extensive writings on the subject alongside revealing considerations of his life and his scholarship, Hawhee maps his recurring invocation of a variety of disciplinary perspectives in order to theorise bodies and communication, working across and even beyond the arts, humanities, and sciences. Burke's sustained analysis of the body drew on approaches representing a range of specialities and interests, including music, mysticism, endocrinology, evolution, speech-gesture theory, and speech-act theory, as well as his personal experiences with pain and illness. Hawhee shows that Burke's goal was to advance understanding of the body's relationship to identity, to the creation of meaning, and to the circulation of language. Her study brings to the fore one of Burke's most important and understudied contributions to language theory.

A detailed account of the struggle to cultivate connectedness out of the divisiveness of apartheidIn Managing Vulnerability, Richard C. Marback analyses the tension surrounding the transition from apartheid to democracy in South Africa through a rhetorical lens. Marback studies the heart of South Africa's desire for reconciliation and contends that this goal could be achieved only through the creation of a language of vulnerability in which former enemies become open to the influence of each other, to the constraints of their respective circumstances, and to the prospects of a shared future. Through a series of informative case studies, Marback illustrates how the cultivation of openness and the management of vulnerability take shape through the circulation of artefacts, symbols, and texts that give empowering expression to virtues of connectedness over the temptations of individual autonomy. Marback discusses the construction and impact of the narrative tours of Robben Island, the silencing of Robert Sobukwe, the debates over a proposed Freedom Monument, a brief gesture of ubuntu from Pumla Gobodo-Madikizela to Eugene de Kock, and the transformation of the title character in the film adaptation of the 1980 novel Tsotsi. Ultimately, Marback contends, finding a means to manage vulnerability is both the immediate success of and the ongoing challenge to South African democracy and is indicative of the nature of rhetoric in democracies in general and in contemporary civic life.

Burke in the Archives brings together thirteen original essays by leading and emerging Kenneth Burke scholars to explore provocatively the twenty-first-century usefulness of a figure widely regarded as the twentieth century's most influential rhetorician. Edited by Dana Anderson and Jessica Enoch, the volume breaks new ground as it complicates, extends, and ultimately transforms how the field of rhetorical studies understands Burke, calling much-needed attention to the roles that archival materials can and do play in this process.Although other scholars have indeed looked to Burke's archives to advance their work, no individual essays, books, or collections purposefully reflect on the archive's role in transforming rhetorical scholars' understandings of Burke. By drawing on an impressively varied range of archival materials—including unpublished letters, newly recovered reviews, notes on articles, drafts of essays, and even comments on student papers from Burke's years of teaching—the essays in this volume mount distinct, powerful arguments about how archival materials have the potential to reshape and invigorate rhetorical scholarship. This collection pursues Burke behind the arguments of his major works to the divergent preoccupations, habits of mind, breakthroughs, and breakdowns of his insight. Through the archival arguments and analyses that unify its essays, Burke in the Archives showcases how historiographic and methodological work can propel Burke scholarship in new directions.

Nancy L. Christiansen provides a broad and deep introduction to the discussion of rhetorical stylistic instruction in the English Renaissance. She argues that most contemporary characterisations of Renaissance stylistic theory are reductions obscuring the comprehensive composing and reading method taught by Renaissance rhetoricians. At the core of her discussion is the concept of figures, and Christiansen traces the nomenclature of the figures back to its origins, observing how these terms have mutated, fused, and confused over the centuries. Renaissance figures serve, she argues, to structure all three dimensions of language--speech, thought, and action. As a consequence, in the Renaissance paradigm there are not two types of language, figured and unfigured, but a single language composed of a web of figures. Christiansen makes the largest possible claims for the figures as representing discourse ""forms"" at all levels and as providing an ethical centre for cultural practices. She also notes that the figures anticipate some elements of contemporary cognitive linguistics. Her discussion includes a substantial review of rhetorical history to create a lineage from Isocratean/Ciceronian rhetorical theory to the work of Ascham, Puttenham, and others. She also offers a demonstration of these principles in textual analysis by applying them to passages from Shakespeare's Titus Andronicus and Sonnet 129, and Milton's Paradise Lost. The resulting explications illustrate not only the primacy of figures to text and their substantive nature, but also the comprehensiveness and insightfulness of such a reading method. Completing her treatment of Renaissance style is a comprehensive handlist of figures, from phonetic and morphological through logical, discoursal, and qualitative categories, along with definitions and examples from both classical and Renaissance sources. The result is a handbook that demystifies Renaissance theory and practice of style in its own historical, philosophical, and pedagogical contexts. Christiansen's comprehensive historical analysis, supported by a wealth of textual documentation, offers an erudite revision of an important chapter in the history of style and rhetoric.

Breast or Bottle? is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controversies and a critical examination of the ways in which medical beliefs are communicated to the public, Amy Koerber exposes layers of shifting arguments and meaning that inform contemporary infant-feeding advocacy and policy. Whereas the phrase ""breast or bottle"" might once have implied a choice between two relative equals, human milk is now believed to possess unique health-promoting qualities. Although it is tempting to view this revision in medical thinking as solely the result of scientific progress, Koerber argues that a progress-based interpretation is incomplete. Epidemiologic evidence demonstrating the health benefits of human milk has grown in recent years, but the story of why these forms of evidence have dramatically increased in recent decades, Koerber reveals, is a tale of the dedicated individuals, coalitions, and organisations engaged in relentless rhetorical efforts to improve our scientific explanations and cultural appreciation of human milk, lactation, and breastfeeding in the context of a historical tendency to devalue these distinctly female aspects of the human body. Koerber demonstrates that the rhetoric used to promote breastfeeding at a given time and cultural moment not only reflects a pre-existing reality but also shapes the infant-feeding experience for new mothers. Koerber's claims are grounded in extensive rhetorical research including textual analysis, archival research, and interviews with key stakeholders in the breastfeeding controversy. Her approach offers a vital counterpoint to other feminist analyses of the shift toward pro-breastfeeding scientific discourse and presents a revealing rhetorical case study in the complex relationship between scientific data and its impact on medical policy and practices. The resulting interdisciplinary study will be of keen interest to scholars and students of rhetoric, communication, women's studies, medical humanities, and public health as well as medical practitioners and policymakers.

The Public Work of Rhetoric offers a timely and dynamic endorsement of rhetoric as a potent communications tool for civic engagement and social change, efforts necessarily inclusive of people inside and outside the academy. In this provocative call to action, editors John M. Ackerman and David J. Coogan, along with seventeen other accomplished contributors, offer case studies and criticism on the rhetorical practices of citizen-scholars pursuing democratic ideals in diverse civic communities--with partnerships across a range of media, institutions, exigencies, and discourses. Challenging conventional research methodologies and the traditional insularity of higher education, these essays argue that civic engagement as a rhetorical act requires critical attention to our notoriously veiled identity in public life, to our uneasy affiliation with democracy as a public virtue, and to the transcendent powers of discourse and ideology. This can be accomplished, the contributors argue, by building on the compatible traditions of materialist rhetoric and community literacy. The case studies highlight efforts in inner-urban and postindustrial communities where poverty is the overriding concern, in afterschool and extracurricular alternatives that offer new routes to literate achievement, in new media and digital representations of ethnic cultures designed to promote chosen identities, in neighbourhoods and scientific laboratories where race is the dominant value, and in the policy borderlands between universities and the communities they serve. Through these accounts, contributors champion the notion that the public work of rhetoric is the tough labour of gaining access and trust, learning the codes and histories of communities, locating the situations in which rhetorical expertise is most effective, and in many cases jointly defining the terms for gauging social change.

The essays in this collection, written by sixteen scholars in rhetoric and communications studies, demonstrate American philosopher John Dewey's wide-ranging influence on rhetoric in an intellectual tradition that addresses the national culture's fundamental conflicts between self and society, freedom and responsibility, and individual advancement and the common good. Editors Brian Jackson and Gregory Clark propose that this influence is at work both in theoretical foundations, such as science, pragmatism, and religion, and in Dewey's debates with other public intellectuals such as Jane Addams, Walter Lippmann, James Baldwin, and W. E. B. Du Bois.Jackson and Clark seek to establish Dewey as an essential source for those engaged in teaching others how to compose timely, appropriate, useful, and eloquent responses to the diverse and often-contentious rhetorical situations that develop in a democratic culture. They contend that there is more at stake than instruction in traditional modes of public discourse because democratic culture encompasses a variety of situations, private or public, civic or professional, where people must cooperate in the work of advancing a common project. What prepares people to intervene constructively in such situations is instruction in those rhetorical practices of democratic interaction that is implicit throughout Dewey's work.Dewey's writing provides a rich framework on which a distinctly American tradition of a democratic rhetorical practice can be built--a tradition that combines the most useful concepts of classical rhetoric with those of modern progressive civic engagement. Jackson and Clark believe Dewey's practice takes rhetoric beyond the traditional emphasis on political democracy to provide connections to rich veins of American thought such as individualism, liberalism, progressive education, collectivism, pragmatism, and postindustrial science and communication. They frame Dewey's voluminous work as constituting a modern expression of continuing education for the ""trained capacities"" required to participate in democratic culture. For Dewey human potential is best realized in the free flow of artful communication among the individuals who together constitute society.The book concludes with an afterword by Gerard A. Hauser, College Professor of Distinction in the Department of Communication at the University of Colorado Boulder, USA.

Recognising an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavours that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric--invention, arrangement, style, memory, and delivery--as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations.