Technology and Luxury Hospitality

Park Thaichon is Associate Professor of Marketing at the University of Southern Queensland and Adjunct Associate Professor of Marketing at the Griffith Asia Institute, Griffith University. Park's research, teaching, and consulting focus on digital marketing, AI, technology, relationship marketing, and consumer behaviour. He has been appointed to various leadership roles, for instance, in research, learning and teaching, student recruitment and agent engagements, and academic community service.Pushan Kumar Dutta, Assistant Professor at Amity University Kolkata, Erasmus Mundus Post-doctorate, and ATL Mentor of Change, leverages over 12 years of interdisciplinary research across data mining, AI, sustainability, biomedical intelligent systems, and more, as evident through his 20 edited volumes with top publishers to advance critical conversations on industry 5.0 and machine ethics.Pethuru Raj Chelliah is working as Chief Architect and Vice President in the Site Reliability Engineering (SRE) division of Reliance Jio Infocomm Ltd. (RJIL), Bangalore. He has worked with IBM Global Cloud Center of Excellence (CoE), Wipro Consulting Services (WCS), and Robert Bosch Corporate Research (CR). He has 17 years of IT industry experience and 8 years of research experience.Sachin Gupta is Assistant Professor at Mohanlal Sukhadia University. Passionate about learning and academia, he continues advancing the field across research, writing, advisory boards, and teaching core subjects like corporate finance, strategy, economics, and entrepreneurship. Dr. Sachin Gupta has excelled across his robust academic journey, including earning his Ph.D., M.Phil., MBA in finance, master's in commerce, and B.Com. He further bolstered his finance credentials via an executive programme at XLRI Jamshedpur and certificate from IIM Indore.

• 1. Digital Trends in the Hospitality Industry: Exploring the MetaverseDr.C.Vijai and Dr.Worakamol Wisetsri 2. Exploring the Future of Luxury in Rural Tourism; Predicting Trends, Technologies, Opportunities and Challenges in the Digital EraDr.A.J.Frederick, Dr. Aniruddh Vijay and Dr.Sebastian T.Joseph 3. Transformative technologies changing the hospitality landscape: A study of digital payment systems in the hospitality industryDr. Anil Singh Parihar, Anoop Kumar, Prof. Rajendra Khatik 4 Digital Finance in the Hospitality Industry: Advancements, Challenges, and OpportunitiesKamakshi Mehta and Umesh Solanki5. Convergence of E-Banking and Hospitality in India: Exploring Opportunities and ChallengesDr. Prashant H Bhagat and Piyush Kumar Jain6. Convergence of Metaverse and Luxury Hospitality as Avenues for Future Investigation: Agenda for Research, Practice, and Legal OutcomesDr. Bhupinder Singh and Prof. Christian Kaunert7. Fostering Women’s Empowerment in Europe: Case Studies of Innovation in AI, Blockchain, and the MetaversePrashasti Pritiprada, Dr. Ipseeta Satpathy,Dr. B.C.M. Patnaik, Dr. Park Thaichon8. Leveraging Digital Transformation In Marketing Of Home Stay Businesses To Promote Tourism In The Hospitality IndustryDr. Vijay Prakash Gupta9.Assessment of Enablers for Adoption of Blockchain Technology in Indian Hospitality IndustryDr. Smita Sharma and Dr. Roopashree Raghavendra Rao10. Impact of AI in tourism Industry: A Double-Edged SwordDr. Rahul Joshi11. AI and IoT Applications in the Hospitality Industry: A Study of Their Potential in Transforming Indian Online Travel Market by 2030Dr. Archan Mitra and Dr. Vishal Jain12.AI-Enabled Guest Experience: Disrupting Hospitality through Next-Generation AI TechnologiesDr. Princi Gupta and Prof. Renu Pareek13. Enhancing Hospitality Service Quality with Artificial IntelligenceNurhafihz Noor, Zahirah Zainol, and Ashley Tong14. AI in Hospitality Industry: Revolutionizing Guest ExperienceDr. Malla Jogarao15. Artificial Intelligence (AI)-Powered Chatbots: Providing instant support and personalized recommendations to guests 24/7Dr. Tarun Kumar Vashishth, Vikas Sharma, Dr. Kewal Krishan Sharma, Dr. Bhupendra Kumar, Atul Kumar, Rajneesh Panwar16. Charting New Realms: Metaverse Analytics in the Hospitality LandscapeZahid Hussain and Dr. Arman Khan17. Role of Digitization in the Luxury Hospitality Industry: A Bibliometric and Content AnalysisPratim Chatterjee , José Vargas-Hernández, and Namrata Chakrabortty 18.Evaluation of consumer experiences by extended AIDUA Framework in the world of Metaverse – The Future of next-gen hospitalityDr. Subbulakshmi Somu, Prof. K. Asha, and Dr. Roopashree Rao19. Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in EuropeUdgam Mishra, Dr. Nirma Sadamali Jayawardena, and Dr. Park Thaichon20.Transforming Workplace Wellness in Next-Generation Hospitality Industry by leveraging transformational Digital technologies and toolsNamita Priya, Dr. Ipseeta Satpathy, Dr. B.C.M. Patnaik, and Dr. Park Thaichom