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This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals.
As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book''s scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.
990 kr
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This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals.
As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book''s scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.
797 kr
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The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller.
In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests'' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller.
With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.
797 kr
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The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller.
In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests'' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller.
With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.
2 781 kr
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The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry. This comprehensive work studies, with practical examples, how cutting-edge technologies of Industry 4.0 are transforming luxury industry into a high-touch, hyper-personalized metaverse. It explains how these technologies can be used to improve customer experience and operational efficiency in areas such as guest interaction, supply chain management, payment processing, and virtual stores. The book also discusses the conditions that can promote sustainable development in the hospitality industry using Industry 4.0 technologies.
Provides an innovative perspective by blending high-tech trends like AI, blockchain, and metaverse with traditional wellness practices Emphasis on ethical considerations and potential risks associated with the use of these technologies, providing a balanced perspective on their impact Includes case studies and practical examples on how businesses can use AI, blockchain, and the metaverse to improve customer experiences and operational efficiency Explores how the hospitality industry can embrace Industry 4.0 technologies to improve its operations, enhance customer experiences, and contribute to sustainable development Provides a roadmap for companies looking to implement these technologies, highlighting potential benefits and pitfalls of each approachThis reference book is for scholars and professionals in computer science who are interested in studying the effect of AI, blockchain, and metaverse in hospitality and tourism industry.
2 857 kr
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The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry. This comprehensive work studies, with practical examples, how cutting-edge technologies of Industry 4.0 are transforming luxury industry into a high-touch, hyper-personalized metaverse. It explains how these technologies can be used to improve customer experience and operational efficiency in areas such as guest interaction, supply chain management, payment processing, and virtual stores. The book also discusses the conditions that can promote sustainable development in the hospitality industry using Industry 4.0 technologies.
Provides an innovative perspective by blending high-tech trends like AI, blockchain, and metaverse with traditional wellness practices Emphasis on ethical considerations and potential risks associated with the use of these technologies, providing a balanced perspective on their impact Includes case studies and practical examples on how businesses can use AI, blockchain, and the metaverse to improve customer experiences and operational efficiency Explores how the hospitality industry can embrace Industry 4.0 technologies to improve its operations, enhance customer experiences, and contribute to sustainable development Provides a roadmap for companies looking to implement these technologies, highlighting potential benefits and pitfalls of each approachThis reference book is for scholars and professionals in computer science who are interested in studying the effect of AI, blockchain, and metaverse in hospitality and tourism industry.
3 110 kr
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Smart manufacturing environments are revolutionizing the industrial sector by integrating advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and robotics, to achieve higher levels of efficiency, productivity, and safety. However, the increasing complexity and interconnectedness of these systems also introduce new security challenges that must be addressed to ensure the safety of human workers and the integrity of manufacturing processes. Key topics include risk assessment methodologies, secure communication protocols, and the development of standard specifications to guide the design and implementation of HCPS. Recent research highlights the importance of adopting a multi-layered approach to security, encompassing physical, network, and application layers. Furthermore, the integration of AI and machine learning techniques enables real-time monitoring and analysis of system vulnerabilities, as well as the development of adaptive security measures.
Artificial Intelligence Solutions for Cyber-Physical Systems discusses such best practices and frameworks as NIST Cybersecurity Framework, ISO/IEC 27001, and IEC 62443 of advanced technologies. It presents strategies and methods to mitigate risks and enhance security, including cybersecurity frameworks, secure communication protocols, and access control measures. The book also focuses on the design, implementation, and management of secure HCPS in smart manufacturing environments. It covers a wide range of topics, including risk assessment, security architecture, data privacy, and standard specifications, for HCPS. The book highlights the importance of securing communication protocols, the role of artificial intelligence and machine learning in threat detection and mitigation, and the need for robust cybersecurity frameworks in the context of smart manufacturing.