Routledge Companion to Fashion and Business

Natascha Radclyffe-Thomas, EdD, is Professor of Marketing and Sustainable Fashion at Ravensbourne University, London, an award-winning researcher and National Teaching Fellow named in The SustainabilityX® Magazine’s Global 50 Women In Sustainability Awards™ and is a fellow of the Royal Society of Arts.Babette Radclyffe-Thomas, PhD, is News Editor at The Costume Society, UK, an award-winning fashion journalist, consultant and academic with the world’s first PhD in Vogue China and is a fellow of the Royal Asiatic Society of Great Britain and Ireland.

"This is a truly comprehensive collection of case studies, industry insights and academic essays covering the breadth of fashion and business. It is impressive in terms of its extensiveness and the number of global thought leaders from industry and academia who have contributed to this companion, making it a ‘go to’ read for students, academics and practitioners working in the field of fashion and business. The book covers all the topics which might be expected in a fashion and business companion text, yet takes a contemporary interpretation of them including economics, marketing, cultures, business models, consumer behaviour and more, as well as introducing some of the unique current issues and challenges for fashion including sustainability, resale and digital fashion."Professor Liz Barnes, Head of Manchester Fashion Institute, Manchester Metropolitan University, UK"The Routledge Companion to Fashion and Business offers an unparalleled breadth of analysis across the world-spanning system of fashion. Across over 60 chapters, the book’s thematics include the economics of fashion, its trends and consumer psychology, fashion cultures, fashion places, and sustainability.This is an essential book for fashion professionals, researchers and students, providing insights across the business, culture, and economies of fashion production. The book includes a diversity of voices: academics, industry professionals, and activists from around the world.There are contributions on the fashion systems and businesses from Europe, Asia, Africa, and North and South America, extending from reflections on the new influencers of K-pop idols, to craft in India, to doing fashion business in Africa, to explorations of the fashion cities of South America and Europe.Central to the book is the acknowledgement that the current system cannot continue in its present form. It includes powerful perspectives from those calling for new fashion business models founded on care and regeneration, as well as practical cases of circularity in action and the innovative materials disrupting business-as-usual.The book is an extraordinary collation of leading thinkers in fashion business, and will prove inspirational and timely for all interested in the present state and future directions of the industry."Professor Alice Payne, Dean, School of Fashion & Textiles, RMIT University, Melbourne, Australia

• PART I An Economic History of Fashion; 1. Textiles and Global Trade Routes; 2. Industrialisation and Fashion; 3. Cotton, Capitalism and Colonialism; 4. Colonialism, Slavery, and the Global Fashion Industry; 5. Designers: Through the Looking Glass!; PART II On Trend; On Trend: Understanding Why We Buy; 6. Why We Buy: Fashion and Psychology; 7. Culture: The Econometrics of Emotion and How Cultural Dynamics Drive Modern Luxury; 8. Fairground Attraction: Fashion Business, Inspiration and Interaction; 9. Trend Prediction: Art or Science?; 10. Fashion and Big Data, AI; On Trend: The Changing Face of Fashion Promotion; 11. From Product to Brand: The Evolution of Brand Management in Fashion; 12. Vogue China: Launching the World’s Most Famous Fashion Magazine in China; 13. Fashion Promotion and the Cultural Production of the Black Woman; 14. The Met Gala: Fashion, Fundraising, and Celebrity Culture at the ‘Party of the Year’; 15. Writing for the Trade: Drapers Record; 16. The Enduring Appeal of Fashion Illustration; On Trend: The New Influencers; 17. From Trendsetters to Trailblazers: The Evolution of Fashion Influencers from Micro Fame to Macro Impact; 18. Digital Fashion Now: The Evolving Role of the Fashion Designer in the Digital Age; 19. K-pop Idols: Fashion’s New Influencers; 20. What’s the Hype: Defining Cool for Gen Z; PART III Fashion and Place; Fashion and Place: Fashion Cities; 21. A Tale of Two Cities? Antwerp, Hasselt and Flemish Fashion Branding; 22. Fashion Cities: Paris, A Specific Positioning in the Global Fashion Landscape; 23. Fashion Cities: London, A Place of Fashionable Trade and Spectacle; 24. Hai Pai Style: Shanghai Chic and the Evolution of a Chinese Fashion City; 25. Copenhagen: A Fashion Capital of Creativity, Culture, Collaboration and Community; 26. Fashion Cities – São Paulo: Isa Silva Brand, Acredite no seu Axé; Fashion and Place: My Favourite Shop; 27. Department Stores: Icons of Selling; 28. The Rise and Fall of Fashion on the British High Street; 29. Fashion Retail Now and Next; 30. Topshop 1997–2007: The Global Fashion Authority; Fashion and Place: Cultural Heritage; 31. Fashion and Cultural Heritage: From Appropriation to Appreciation, the Case of Dior; 32. Made in Italy, Made in France and Made in the USA: From Trade Wars to TikTok Fashion Wars; 33. From Cultural Icon to Threads of Resistance: The Afghan Coat and Social Sustainability; 34. Doing Fashion Business in Africa; 35. Wrapped in Identity: Gender, Fashion, and the Bangladeshi/British Bangladeshi Story; 36. Craft and Fashion: The Red List; PART IV Coming Around Again; Coming Around Again: Curating Fashion; 37. Decentring Fashion and the Museum through Fashion Curation; 38. Taking Fashion Seriously: The Costume Society at Sixty; 39. Fashioning Korea through Exhibitions: Hallyu! The Korean Wave; 40. Frida Kahlo: Art, Fashion, Identity, and the Dior Imagination; 41. The NEXT Archive; Coming Around Again: New Lives for Old Fashion; 42. A Modern Renaissance for Vintage Fashion; 43. History Is Always in Fashion: The Reconstruction of Historical Dress; 44. The Intersection of Fashion-Tech and Resale: Key Technologies and Applications Transforming Secondhand Consumption in a Digital Age; 45. Charity Shop Retail: Transforming High Street Fashion; 46. Designing Out Textile Waste: The Redress Design Award; 47. Fashion Loops: H&M’s Circular Fashion; PART V Fashion’s Sustainability Reckoning; 48. Can Fashion Save the World? And Why Should It? The State of Sustainable Fashion; 49. Luxury and Sustainability Leadership: The Case of Emerging African Brands; 50. Who Made My Clothes? A Fashion Revolution; 51. The True Cost: Ten Years On; 52. Changing Fashion Policy: The New York Fashion Act; 53. Architects of Desire: Why Fashion Marketing Is Crucial for Sustainability; 54. Craft and Sustainable Fashion in India: A Tapestry of Climate and Cultural Resilience; 55. Fashion and the Environment: Algae-Powered Fashion; 56. EU Labour Legislation in Fashion: Origins, Implementation, and Industry Impact; PART VI Disrupting Fashion Business: Wayfinding for Fashion’s Future; 57. No Fashion on a Dead Planet: XR Fashion; 58. Finding Opportunity in Sustainable Innovation; 59. Regenerative Renaissance: A New Model for Fashion Business; 60. Supply Chain Solidarity: A Route to Building Worker Power and Disrupting Exploitation in Fashion; 61. Total Ethics Fashion; 62. No More Fast Fashion