Richard Stivers is Professor of Sociology at Illinois State University.

"A bitingly powerful critique of American morality: Stivers's analysis is keen, penetrating, devastating." Professor Andrew M. Greeley, The University of Chicago

• Preface. 1. The Absence of Morality, or Morality Assumes New Forms.2. Success Morality: From Economic to Political Ideology.3. A Morality of Happiness and Health: Advertising as Liturgy.4. From the Moral to the Technical: the Necessary.5. From the Moral to the Normal: the Ephemeral.6. From the Moral to the Visual: the Compensatory.7. A Morality of Power, A Morality Without Meaning.8. Against the New Morality.

Richard Stivers is Professor of Sociology at Illinois State University.

"A bitingly powerful critique of American morality: Stivers's analysis is keen, penetrating, devastating." Professor Andrew M. Greeley, The University of Chicago

• Preface. 1. The Absence of Morality, or Morality Assumes New Forms.2. Success Morality: From Economic to Political Ideology.3. A Morality of Happiness and Health: Advertising as Liturgy.4. From the Moral to the Technical: the Necessary.5. From the Moral to the Normal: the Ephemeral.6. From the Moral to the Visual: the Compensatory.7. A Morality of Power, A Morality Without Meaning.8. Against the New Morality.

Richard Stivers is Professor of Sociology at Illinois State University.

"A bitingly powerful critique of American morality: Stivers's analysis is keen, penetrating, devastating." Professor Andrew M. Greeley, The University of Chicago

• Preface. 1. The Absence of Morality, or Morality Assumes New Forms.2. Success Morality: From Economic to Political Ideology.3. A Morality of Happiness and Health: Advertising as Liturgy.4. From the Moral to the Technical: the Necessary.5. From the Moral to the Normal: the Ephemeral.6. From the Moral to the Visual: the Compensatory.7. A Morality of Power, A Morality Without Meaning.8. Against the New Morality.