Research Agenda for Political Marketing

Edited by Bruce I. Newman, PhD, Professor, Department of Marketing, DePaul University and Todd P. Newman, PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, US

‘Expertly curated by Bruce and Todd Newman, this collection of articles by leading international scholars elegantly encapsulates the principles and practices of political marketing in the early twenty-first century. Particularly noteworthy is the topical focus on digital populism, political branding, and the role of scandal in electoral campaigns.’

• Contents:1 A triangle of influence: researching political powerand social media in the wake of the 2020–21 U.S.succession crisis 1Michael Cornfield2 Political marketing from an ideological marketingperspective 21Wojcieh Cwalina and Andrzej Falkowski3 Stratified electioneering: the political marketing century 37Dominic Wring4 Issues management in science and technology:contestable matters of fact, value and policy, andareas for future research 53Matt VanDyke and Nicole Lee5 The management of political campaigns 69Jody Baumgartner6 The role of social media in political campaigns:a review and research agenda 85Christine Williams7 Political branding: a research agenda for politicalmarketing 107Christopher Pich8 The continued relevance of mass media incampaigns: a critical review and research agenda 129Daniel E. Bergan9 Challenging political communication andmarketing research: the measurement of implicitattitudes in the age of scandals 143Roberto de Miguel Pascual and Rosa Berganza10 The dark arts of political marketing: use ofpropaganda in political campaigns 159Greg SimonsIndex