Gavin Jack - Böcker
420 kr
Skickas inom 7-10 vardagar
1 278 kr
Skickas inom 7-10 vardagar
Tourism and Intercultural Exchange
Why Tourism Matters
475 kr
Skickas inom 5-8 vardagar
Tourism and Intercultural Exchange
Why Tourism Matters
1 408 kr
Skickas inom 5-8 vardagar
2 023 kr
Tillfälligt slut
3 417 kr
Skickas inom 3-6 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
981 kr
Skickas
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
1 964 kr
Skickas inom 10-15 vardagar
1 964 kr
Skickas inom 10-15 vardagar