Mann, Ivanov and Ferber – förlag

The World Belongs To Those Who Read! Nice clean copy. Ships quick from Amazon! Qualifies for Prime Shipping and FREE standard shipping. Maybe marginal writing or highlighting, good clean copy. 100% Customer satisfaction Guaranteed!

Eta kniga o tom, kak iskusstvo mozhet sdelat'' vas schastlivymi. Avtor rasskazyvaet pro beskonechnyj istochnik radosti v zhizni, kotorym i yavlyaetsya iskusstvo. Eto prostoe i praktichnoe rukovodstvo pomozhet obychnym pomozhet sdelat'' otnosheniya s iskusstvom vdokhnovlyayuschimi. S podskazkami o tom, kak poseschat'' muzei, kak govorit'' ob iskusstve na koktejl''nykh vecherinkakh, i kak pozvolit'' iskusstvu vdokhnut'' v samogo sebya zhizn''. Nu kak, gotovy stat'' chelovekom, vlyublennym v iskusstvo?

In the years following her role as the lead author of the international bestseller, Limits to Growth―the first book to show the consequences of unchecked growth on a finite planet― Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001.Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute''s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world―war, hunger, poverty, and environmental degradation―are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

"The seminal guide to the new morality of personal money management" (Los Angeles Times(on the first edition))In an age of great economic uncertainty when everyone is concerned about money and how they spend what they have, this new edition of the bestselling Your Money or Your Life is an essential read. With updated resources, an easy-to-use index, and anecdotes and examples particularly relevant today-it tells you how to: - get out of debt and develop savings - reorder material priorities and live well for less - resolve inner conflicts between values and lifestyle - ave the planet while saving money

Ultramarathons don''t leave much room for mistakes. Don''t learn the hard way: get a jump on training for an ultramarathon with Hal Koerner''s Field Guide to Ultrarunning, a comprehensive handbook to running 30 to 100 miles and beyond, written by one of the most experienced and recognized athletes in the sport.Hal Koerner is among America''s best ultrarunners with podium results in more than 90 ultramarathons. In his smart, down-to-earth handbook, Koerner shares hard-earned wisdom, field-tested habits, and insider tips to help you prepare for your ultra.

A groundbreaking approach to parenting by nationally-respected educator Alfie Kohn that gives parents "powerful alternatives to help children become their most caring, responsible selves" (Adele Faber, New York Times bestselling author) by switching the dynamic from doing things to children to working with them in order to understand their needs and how to meet them.Most parenting guides begin with the question "How can we get kids to do what they''re told?" and then proceed to offer various techniques for controlling them. In this truly groundbreaking book, nationally respected educator Alfie Kohn begins instead by asking, "What do kids need—and how can we meet those needs?" What follows from that question are ideas for working with children rather than doing things to them.One basic need all children have, Kohn argues, is to be loved unconditionally, to know that they will be accepted even if they screw up or fall short. Yet conventional approaches to parenting such as punishments (including "time-outs"), rewards (including positive reinforcement), and other forms of control teach children that they are loved only when they please us or impress us. Kohn cites a body of powerful, and largely unknown, research detailing the damage caused by leading children to believe they must earn our approval. That''s precisely the message children derive from common discipline techniques, even though it''s not the message most parents intend to send.More than just another book about discipline, though, Unconditional Parenting addresses the ways parents think about, feel about, and act with their children. It invites them to question their most basic assumptions about raising kids while offering a wealth of practical strategies for shifting from "doing to" to "working with" parenting—including how to replace praise with the unconditional support that children need to grow into healthy, caring, responsible people. This is an eye-opening, paradigm-shattering book that will reconnect readers to their own best instincts and inspire them to become better parents.

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.Kathryn Petersen, Decision Tech''s CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni''s utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.

What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In CODE, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries.Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who''s ever wondered about the secret inner life of computers and other smart machines.It''s a cleverly illustrated and eminently comprehensible story—and along the way, you''ll discover you''ve gained a real context for understanding today''s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

The guide to shortening your execution cycle down from one year to twelve weeksMost organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn''t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.Explains how to leverage the power of a 12 week year to drive improved results in any area of your lifeOffers a how-to book for both individuals and organizations seeking to improve their execution effectivenessAuthors are leading experts on execution and implementationTurn your organization''s idea of a year on its head, and speed your journey to success.

This groundbreaking book tells you how to overcome the inner obstacles that sabotage your efforts to be your best on the job.Timothy Gallwey burst upon the scene twenty years ago with his revolutionary approach to excellence in sports. His bestselling books The Inner Game of Tennis and The Inner Game of Golf, with over one million copies in print, changed the way we think about learning and coaching. But the Inner Game that Gallwey discovered on the tennis court is about more than learning a better backhand; it is about learning how to learn, a critical skill that, in this case, separates the productive, satisfied employee from the rest of the pack. For the past twenty years Gallwey has taken his Inner Game expertise to many of America''s top companies, including AT&T, Coca-Cola, Apple, and IBM, to teach their managers and employees how to gain better access to their own internal resources.What inner obstacles is Gallwey talking about? Fear of failure, resistance to change, procrastination, stagnation, doubt, and boredom, to name a few. Gallwey shows you how to tap into your natural potential for learning, performance, and enjoyment so that any job, no matter how long you''ve been doing it or how little you think there is to learn about it, can become an opportunity to sharpen skills, increase pleasure, and heighten awareness. And if your work environment has been turned on its ear by Internet technology, reorganization, and rapidly accelerating change, this book offers a way to steer a confident course while navigating your way toward personal and professional goals.The Inner Game of Work teaches you the difference between a rote performance and a rewarding one. It teaches you how to stop working in the conformity mode and start working in the mobility mode. It shows how having a great coach can make as much difference in the boardroom as on the basketball court-- and Gallwey teaches you how to find that coach and, equally important, how to become one. The Inner Game of Work challenges you to reexamine your fundamental motivations for going to work in the morning and your definitions of work once you''re there. It will ask you to reassess the way you make changes and teach you to look at work in a radically new way."Ever since The Inner Game of Tennis, I''ve been fascinated and have personally benefitted by the incredibly empowering insights flowing out of Gallwey''s self-one/self-two analysis. This latest book applies this liberating analogy to work inspiring all of us to relax and trust our true self."--Stephen R. Covey, author of 7 Habits of Highly Effective People

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea''s chances—essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach''s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.Made to Stick will transform the way you communicate. It''s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager.From mentoring interns to working with senior staff, you''ll get actionable advice for approaching various obstacles in your path. This book is ideal whether you''re a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization.Begin by exploring what you expect from a managerUnderstand what it takes to be a good mentor, and a good tech leadLearn how to manage individual members while remaining focused on the entire teamUnderstand how to manage yourself and avoid common pitfalls that challenge many leadersManage multiple teams and learn how to manage managersLearn how to build and bootstrap a unifying culture in teams

The ultimate guide to human-centered designEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Slovom lifehack v anglijskom yazyke nazyvayut poleznyj sovet kotoryj pomogaet bystro reshit bytovuyu ili rabochuyu problemu i tem samym osvobodit vremya dlya bolee vazhnyh veshchej. Eta kniga sbornik prostyh priemov i idej, kotorye pozvolyayut luchshe spravlyatsya s ezhednevnoj nagruzkoj. Ona nuzhna tem kto hochet byt zdorovee, uspevat bolshe, rabotat effektivnee i otdyhat .polnocennee

If you said advertising, think again. People don''t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He''s studied why New York Times articles make the paper''s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you''ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you''re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

"Delightful . . . easily digestible chapters include plenty of helpful examples and illustrations. You''ll never forget the Pythagorean theorem again!"—Scientific AmericanMany people take math in high school and promptly forget much of it. But math plays a part in all of our lives all of the time, whether we know it or not. In The Joy of x, Steven Strogatz expands on his hit New York Times series to explain the big ideas of math gently and clearly, with wit, insight, and brilliant illustrations.Whether he is illuminating how often you should flip your mattress to get the maximum lifespan from it, explaining just how Google searches the internet, or determining how many people you should date before settling down, Strogatz shows how math connects to every aspect of life. Discussing pop culture, medicine, law, philosophy, art, and business, Strogatz is the math teacher you wish you''d had. Whether you aced integral calculus or aren''t sure what an integer is, you''ll find profound wisdom and persistent delight in The Joy of x.

Get in the best shape of your running career with the scientifically based training in Daniels'' Running Formula. In the book that Runner''s World magazine called "the best training book," premier running coach Jack Daniels provides you with his proven VDOT formula to guide you through training at exactly the right intensity to become a faster, stronger runner.

100 samyh poleznyh produktov, kotorye stoit vklyuchit'' v racion. Kakie-to iz nih vam horosho znakomy, no, vozmozhno, vy ne zadumyvalis'' ob ih svojstvah, o kakih-to vy mogli ne znat'' ili ne obrashchat'' vnimaniya. Vse produkty mozhno najti v lyubom supermarkete.

Pered vami — kulinarnaya kniga znamenitogo francuzskogo pisatelya Aleksandra Dyuma-otca. Velikij romanist byl gurmanom i otlichnym povarom — on virtuozno gotovil, sobiral recepty i sam ih izobretal. Poehtomu kazhdyj recept v ehtoj knige — ne prosto instrukciya, a romanticheskaya avantyura, oveyannaya flyorom avtorstva nesravnennogo Dyuma. Poprobujte prigotovit'', naprimer, sous velyute, maseduan iz vesennih ovoshchej ili korolevskuyu briosh'' — vualya! — vasha trapeza prevratitsya v malen''koe vdohnovlyayushchee priklyuchenie.

Iz chego sostoit vsjo vokrug? Chto takoe atom i molekula? Chem himicheskoe prevrashhenie otlichaetsja ot fizicheskogo? Chto poluchitsja, esli svarit'' pesok? Pochemu saljut raznocvetnyj? Chto obshhego mezhdu sterzhnem karandasha i brilliantom?

Like many of us, journalist David K. Randall never gave sleep much thought. That is, until he began sleepwalking. One midnight crash into a hallway wall sent him on an investigation into the strange science of sleep.In Dreamland, Randall explores the research that is investigating those dark hours that make up nearly a third of our lives. Taking readers from military battlefields to children''s bedrooms, Dreamland shows that sleep isn''t as simple as it seems. Why did the results of one sleep study change the bookmakers'' odds for certain Monday Night Football games? Do women sleep differently than men? And if you happen to kill someone while you are sleepwalking, does that count as murder?This book is a tour of the often odd, sometimes disturbing, and always fascinating things that go on in the peculiar world of sleep. You''ll never look at your pillow the same way again. 10 illustrations.

EHtiket — ehto ne skuchnye ceremonii i ritualy, ehto obshchenie. My ezhednevno vstrechaemsya s bol''shim kolichestvom lyudej — za utrennim kofe i v ofise, v restorane i v samolete, vo vremya konferencij, seminarov i raznyh meropriyatij, na lestnice i v lifte. Znanie horoshih maner pomozhet vam sdelat'' professional''nye i lichnye otnosheniya bolee garmonichnymi i soderzhatel''nymi, ehffektivno nalazhivat'' delovye svyazi, zavyazyvat'' poleznye kontakty, ustanavlivat'' dolgosrochnye otnosheniya i poluchat'' nastoyashchee udovol''stvie ot obshcheniya s samymi raznymi lyud''mi.EHta kniga — prakticheskoe rukovodstvo po ehtiketu. Ponimaya yazyk delovogo obshcheniya, raspoznavaya adresovannye vam neverbal''nye signaly i imeya znaniya, kak otvetit'' na nih, vy legko podnimetes'' k vershinam kar''ery.

Kak ustroena nasha planeta? Pochemu u podnozhija gor rastut derev''ja, a na vershinah lezhat ledniki? Otchego byvajut volny i kak pojavljaetsja veter? Pochemu voda v rekah ne konchaetsja, a morja ne perelivajutsja cherez kraj? Chto za Solnce u nas pod nogami? Chtoby najti otvety na jeti i mnogie drugie voprosy, Chevostik i djadja Kuzja snova otpravljajutsja v puteshestvie — v jetot raz na volshebnom ljotoplavonyre. Geroi proletjat vokrug nashej prekrasnoj planety, podnimutsja k vershinam gor i spustjatsja v morskie glubiny, rassmotrjat vblizi okeany, ozjora i reki, materiki i ostrova, vulkany i gejzery. Vo vremja puteshestvija djadja Kuzja rasskazhet o naibolee vazhnyh prirodnyh javlenijah i ob#jasnit prichiny ih vozniknovenija. Kniga prednaznachena dlja detej mladshego shkol''nogo vozrasta

«Chernoe zoloto», «krov'' zemli», «osnova mirovoj jekonomiki» - nesomnenno, poslednee stoletie neft'' dvigaet chelovecheskuju civilizaciju vpered, no est'' raznye mnenija - vpered v tehnologicheskoe budushhee ili k polnomu krahu. Svodki finansovyh novostej ezhednevno nachinajutsja so stoimosti barrelja, jekonomicheskuju sostojatel''nost'' mnogih stran izmerjajut zapasami neftjanogo syr''ja, i, kak i pri ljuboj zavisimosti, v sluchae rezkih izmenenij na neftjanom rynke posledstvija budut oshhushhat''sja vo vsem mire. Neft'' i ee produkty ispol''zovalis'' ljud''mi na protjazhenii shesti tysjacheletij: dlja germetizacii morskih sudov v drevnem Vavilone, pri stroitel''stve dorog v Bagdade VIII veka, legkie nefti greli v lampah drevnih egiptjan i v jellinskoj Grecii. Odnako rascvet jetogo syr''ja prishelsja na XX vek, kogda sil''nye lichnosti vozvodili mirovuju neftjanuju imperiju. Uchenye, tehnologi, izobretateli, chinovniki, menedzhery, predprinimateli, investory i dazhe shejhi. V jetoj knige sobrany biografii neftjanikov, vylepivshih lico sovremennoj jekonomiki. Jeto ljudi iz raznyh stran, raznyh professij i social''nogo polozhenija, kotoryh ob#edinila neft''. My rasskazhem ob ih professional''nom puti, otkrytijah, dostizhenijah, vklade v neftjanuju promyshlennost'' i, konechno, o nih samih - filosofii i haraktere jetih neobychnyh ljudej.

Hotya vypechka po pravu schitaetsya verhom kulinarnogo iskusstva, ona, kak i lyuboe masterstvo, nachinaetsya s ochen'' prostyh veshchej — testa i nachinki. Irina CHadeeva raskladyvaet volshebstvo prigotovleniya horoshego torta ili piroga na ponyatnye ehtapy i podrobno razbiraet kazhdyj iz nih. Podobnyj matematicheskij podhod — analiz, logika i tochnost'' — pomozhet izbezhat'' oshibok tem, kto uzhe davno na "ty" s testom, i osvoit''sya s vypechkoj novichkam. CHtoby stat'' masterom vypechki, kupite vesy, voz''mite v ruki knigu i posledovatel''no otrabotajte recept za receptom.Pora na kuhnyu!

V novoj knige Chevostik i djadja Kuzja otpravljajutsja v observatoriju! Zdes'' ih zhdjot uvlekatel''noe znakomstvo s nebesnymi svetilami, ukrashajushhimi nashe nochnoe nebo. Vmeste s ljubimymi gerojami vy rassmotrite v teleskop Lunu i planety Solnechnoj sistemy, daljokie zvjozdy i komety. Pochemu my chasto vidim tol''ko zolotoj serp mesjaca, esli Luna kruglaja? Chem planety otlichajutsja ot zvjozd i otkuda u nih takie nazvanija? Chto takoe svetovoj god i pochemu odin zemnoj god raven chetyrjom merkurianskim? Kakaja planeta Solnechnoj sistemy samaja bol''shaja, a kakaja samaja krasivaja? Mozhno li uvidet'' zvjozdy dnjom i otkuda u komety hvost? Chto takoe orbita i sputnik, meteory i zatmenie? Kak vsegda, u djadi Kuzi gotovy otvety na samye ljubopytnye detskie voprosy i interesnejshij rasskaz ob astronomii. Kniga prednaznachena dlja detej mladshego shkol''nogo vozrasta.

V knige sobrany istorii zhizni i dejatel''nosti velichajshih bankirov mira — osnovatelej krupnejshih mezhdunarodnyh bankov, politikov i ministrov, vydajushhihsja investorov i nobelevskih laureatov. Ona rasskazhet o teh, kto stojal u istokov bankovskoj sistemy, o teh, kto ee menjal, i o teh, kto sformiroval i prodolzhaet formirovat'' ee segodnjashnij oblik.

V novom uvlekatel''nom puteshestvii djadja Kuzja rasskazyvaet Chevostiku o stroenii nashego organizma — o ego samyh vazhnyh sistemah i vnutrennih organah. Kak proishodjat processy krovoobrashhenija, gazoobmena i pishhevarenija. Dlja chego nam nuzhny serdce i ljogkie, mozg i zheludok, pechen'' i pochki. Kak rabotajut nashi myshcy, glaza i ushi.Slushaja rasskaz djadi Kuzi, vy uznaete, pochemu krov'' temneet, zachem ljudi potejut, otkuda my berjom jenergiju, kak my chuvstvuem mjagkoe i shershavoe, holodnoe i gorjachee. A takzhe najdjote eshhe mnogo-mnogo otvetov na detskie voprosy, kotorye zastavjat vas udivit''sja — kak zhe interesno ustroen chelovek!