TYW - Böcker

A SHORT COURSE IN FINANCE BASICS. 7 Lessons in Finance For Non-Financial Managers is a quick course in basic finance, giving you everything you need to know in just seven short chapters. From profit statements and balance sheets through to costing and budgets, it will help you deal confidently with questions such as 'What is the return on investment?', 'Do we have the resources?' and 'What are the cash implications?' * Lesson 1: The profit statement* Lesson 2: The balance sheet* Lesson 3: Published accounts* Lesson 4: Accounting ratios and investment decisions* Lesson 5: Cash and working capital* Lesson 6: Costing* Lesson 7: BudgetsExplore the main themes and ideas in finance, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Finance For Non-Financial Managers is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN LEADERSHIP BASICS.7 Lessons in Leadership is a quick course in leading people, giving you everything you need to know in just seven short chapters. From inspiring others and building support, to setting priorities, giving direction and making decisions, you'll explore your inner resources and discover your untapped leadership qualities.* Lesson 1: Self-awareness* Lesson 2: Understanding people* Lesson 3: Communication* Lesson 4: Authority and power* Lesson 5: Making decisions* Lesson 6: Connecting and linking* Lesson 7: Vision and inspirationExplore the main themes and ideas in leadership, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Leadership is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN NLP BASICS.7 Lessons in NLP is a quick course in leading people, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.* Lesson 1: What is neuro-linguistic programming?* Lesson 2: Identify empowering and limiting beliefs* Lesson 3: Recognize how we represent information to ourselves* Lesson 4: Use precision questions to find out what people mean* Lesson 5: Identify different communication filters* Lesson 6: Use the six levels of change and reframing* Lesson 7: Increase your optionsExplore the main themes and ideas in NLP, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in NLP is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN SALES BASICS.7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.* Lesson 1: Jump-start your success formula* Lesson 2: Develop product and service expertise* Lesson 3: Understand buying motives* Lesson 4: Turn objections to your advantage* Lesson 5: Presentations and closings* Lesson 6: Create action-provoking systems* Lesson 7: Implement motivation and support systemsExplore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Sales is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN BOOKKEEPING BASICS.7 Lessons in Bookkeeping and Accounting is a quick course in understanding finace, giving you everything you need to know in just seven short chapters. From basic finance principles to different types of account and ledger, you'll learn to deal confidently with questions such as "Why does every bookkeeping entry have two sides?" and "What is the accountant talking about?".* Lesson 1: The basic principles of bookkeeping* Lesson 2: Different types of account and ledger* Lesson 3: More aspects of bookkeeping* Lesson 4: Preparation for the accounts* Lesson 5: The profit and loss account* Lesson 6: The balance sheet* Lesson 7: Understanding published accountsExplore the main themes and ideas in accounting, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Bookkeeping and Accounting is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN CUSTOMER CARE BASICS.7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.* Lesson 1: Customer care is more than just saying 'Have a nice day'* Lesson 2: How do you measure up?* Lesson 3: How do your customers think you measure up?* Lesson 4: Deliver more than your customers expect* Lesson 5: Excellence in communication* Lesson 6: Attitude is everything* Lesson 7: Plan to excelExplore the main themes and ideas in customer care, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Customer Care is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN BUSINESS STRATEGY BASICS.7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.* Lesson 1: Understand what strategy is and what it isn't* Lesson 2: Understand what drives strategy and what strategy drives* Lesson 3: Understand internal strategy* Lesson 4: Understand marketing strategy* Lesson 5: Understand brand strategy* Lesson 6: Understand competitive strategy* Lesson 7: Keep strategy goingExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN TIME MANAGEMENT BASICS.7 Lessons in Time Management is a quick course in managing your time effectively and getting things done giving you everything you need to know in just seven short chapters. From understanding how you work best, learning to say 'no' and simplifying your desktop, to effective scheduling, prioritization and delegation, you'll soon be on track to clear your desk by the end of the day.* Lesson 1: It all starts with you* Lesson 2: Understanding your job* Lesson 3: Organizing your workspace* Lesson 4: Managing your workload* Lesson 5: Coping with your colleagues* Lesson 6: Communicating effectively to save time* Lesson 7: Time management favouritesExplore the main themes and ideas in time management, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Time Management is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN BUSINESS PLANNING BASICS.7 Lessons in Business Plans is a quick course in writing and building support for a business plan, giving you everything you need to know in just seven short chapters. From research and preparation through to navigating the finances and presenting the plan, you'll discover how to make a compelling case that wins support - a crucial skill for anyone who wants to advance their career.* Lesson 1: Understanding business plans* Lesson 2: Making preparatory notes* Lesson 3: Composing the commercial section* Lesson 4: Compiling the financial section* Lesson 5: Adding the appendices* Lesson 6: Submitting the business plan* Lesson 7: Presenting the business planExplore the main themes and ideas in business planning, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Business Plans is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN FINANCIAL STATEMENT BASICS.7 Lessons in Understanding and Interpreting Accounts is a quick course in finance basics, giving you everything you need to know in just seven short chapters. From the profit and loss account and the balance sheet through to using ratios and cash flow statements, it will help you deal confidently with questions such as 'Is our customer in trouble?', 'Are we going to be paid?' and 'Why are profits down?'* Lesson 1: The right approach* Lesson 2: An introduction to accounts* Lesson 3: The profit and loss account or income statement* Lesson 4: The balance sheet or statement of financial position* Lesson 5: Using ratios to interpret accounts* Lesson 6: Cash flow statement and group accounts* Lesson 7: The reportsExplore the main themes and ideas in financial reporting, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Understanding and Interpreting Accounts is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.* Lesson 1: What is marketing?* Lesson 2: Marketing and the customer* Lesson 3: Marketing information and marketing research* Lesson 4: Strategic marketing* Lesson 5: The marketing mix - product and price* Lesson 6: The marketing mix - place* Lesson 7: The marketing mix - promotionExplore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.