Tsedal Neeley – författare

“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom

A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations.   The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce.

Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive.

Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges.Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

The pressure to "be digital" has never been greater, but you can meet the challenge.

The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset.

But what does that mean? Some fear it means that we all need to become technologists who master the intricacies of coding, algorithms, AI, machine learning, robotics, and who-knows-what''s-next.

That''s not the case. You can develop a digital mindset, and this book shows you how. It introduces three approaches—Collaboration, Computation, and Change—and the perspectives and actions within each approach that will enable you to develop the digital skills you need. With a digital mindset, you''ll ask the right questions, make smart decisions, and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization''s talent and prepare their company for successful and continued digital transformation.

Award-winning researchers and professors Paul Leonardi and Tsedal Neeley will show you how to do it and let you in on the surprising and welcome secret: developing a digital mindset isn''t as hard as you think. Most people can become digitally savvy if they follow the "30 percent rule"—the minimum threshold that gives us enough digital literacy to understand and take advantage of the digital threads woven into the fabric of our world.

A digital mindset will future-proof you, your career, and your organization. Learn how to develop one here.

The next generation of AI is here—use it to lead your business forward.

If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

This book will inspire you to:

This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren''t Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick.

HBR''s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR''s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

The future of AI is here.

The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It''s clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They''re experimenting with new business models around generating text, images, and code at astonishing speed. They''re automating customer interactions in ways never before possible. And they''re augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company''s future with the Insights You Need from Harvard Business Review series. Featuring HBR''s smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can''t afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Data is your business. Have you unlocked its full potential?

If you read nothing else on data strategy, read this book. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world.

This book will inspire you to:

This collection of articles includes "What''s Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of Managing People''s Data," by Michael Segalla and Dominique Rouzies; "Where Data-Driven Decision-Making Can Go Wrong," by Michael Luca and Amy C. Edmondson; "Sizing Up Your Cyberrisks," by Thomas J. Parenty and Jack J. Domet; "A Better Way to Put Your Data to Work," Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish; and "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman.

HBR''s 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

Elevate your team''s performance.

If you read nothing else on leading winning teams, read this book. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you communicate effectively, build trust, and cultivate a learning culture. From Tom Brady''s advice on leading high-performing teams from within to Amy Edmondson''s best practices for building psychological safety, this book will inspire you to:

This collection of articles includes "The Secrets of Great Teamwork," by Martine Haas and Mark Mortensen; "Begin with Trust," by Frances X. Frei and Anne Morriss; "Great Teams Are About Personalities, Not Just Skills," by Dave Winsborough and Tomas Chamorro-Premuzic; "Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith; "New Rules for Teamwork," by Angus Dawson and Katy George; "The Feedback Fallacy," by Marcus Buckingham and Ashley Goodall; "How to Preempt Team Conflict," by Ginka Toegel and Jean-Louis Barsoux; "20 Questions to Ask When Your Team''s Vibe Is Off," by Liane Davey; "Building the Emotional Intelligence of Groups," by Vanessa Urch Druskat and Steven B. Wolff; "How Are You Protecting Your High Performers from Burnout?," by Matt Plummer; "Use Learning to Engage Your Team," An interview with Whitney Johnson by Sarah Green Carmichael; "Global Teams That Work," by Tsedal Neeley; "Leading the Team You Inherit," by Michael D. Watkins; "Teamwork at the Top," by Gregory LeStage, Sara Nilsson DeHanas, and Pete Gerend; and "Tom Brady on the Art of Leading Teammates," by Tom Brady and Nitin Nohria.

HBR''s 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

Bring out their best.

If you read nothing else on managing people, read this book. We''ve chosen a new selection of current and classic Harvard Business Review articles that will help you earn your people''s trust, build successful teams, and coach employees to help them reach their potential.

This book will inspire you to:

This collection of articles includes: "Leadership That Gets Results," by Daniel Goleman; "The Power of Small Wins," by Teresa M. Amabile and Steven J. Kramer; "The Leader as Coach," by Herminia Ibarra and Anne Scoular; "Superbosses Aren''t Afraid to Delegate Their Biggest Decisions," by Sydney Finkelstein; "The Set-Up-to-Fail Syndrome," by Jean-Francois Manzoni and Jean-Louis Barsoux; "The Overcommitted Organization," by Mark Mortensen and Heidi K. Gardner; "Global Teams That Work," by Tsdeal Neeley; "Four Types of Team Conflict—and How to Resolve Them," by Randall S. Peterson, Priti Pradhan Shah, Amanda J. Ferguson, and Stephen L. Jones; "Why Employees Quit," by Ethan Bernstein, Michael B. Horn, and Bob Moesta; "The Feedback Fallacy," by Marcus Buckingham and Ashley Goodall; "To Excel, Diverse Teams Need Psychological Safety," by Henrik Bresman and Amy C. Edmondson; "Managers Can''t Do It All," by Diane Gherson and Lynda Gratton; "Are You a Good Boss—or a Great One?" by Linda A. Hill and Kent Lineback.

HBR''s 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.