The study of social influence has been central to social psychology since its inception. In fact, research on social influence began all the way back to the late 1800s, predating the term 'social psychology' as we know it today. And while the area's influence continued through the beginning of social psychology's golden age, by the mid-1980s, interest declined while interest in social cognition increased. Today, however, the pendulum is swinging back, and is evident from the growing interest in non-cognitive, motivational accounts of the field.Edited by Stephen G. Harkins, Kipling D. Williams, and Jerry M. Burger, The Oxford Handbook of Social Influence is a landmark contribution to the resurging interest in social influence, restoring this important field to its once preeminent position within social psychology. In this volume, Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.The Oxford Handbook of Social Influence contributes to emerging interest in social influence in a variety of ways. Chapters cover classic topics in the context of what has been learned since the original research was conducted, while other contributions showcase how integrations and elaborations that initially advanced our understanding of social influence processes are now within reach. Additional chapters also reveal the gaps in social influence literature, and go on to suggest future lines of research and exploration.
