Fernando Collantes is Associate Professor of Socio-Economic History at University of Oviedo, Spain. He is the author of Peaceful surrender: the depopulation of rural Spain in the twentieth century (with Vicente Pinilla 2011) and The political economy of the Common Agricultural Policy: coordinated capitalism or bureaucratic monster? (2020).

Based on an innovative bridge between Schumpeter and Braudel, applied to a thorough empirical and theoretical work, Fernando Collantes delivers in this book not only a detailed account of the Spanish diet since the 1950s, but also a challenging account of the long term evolution of a major factor for all societies: the access and quality of food. This is nothing less than a new vision of the material roots of historical evolution, conflicts and innovation.

• IntroductionPart I: The Rise and Fall of Good Diets1. Something is Rotten2. A neo-Schumpeterian Approach3. Spain’s two models of dairy consumption since 1950Part II: The Mass Consumption Model (1950-1990)4. Massification 5. Losing the battle for milk (1950-1965)6. Winning the battle (1965-1990)Part III: Sophisticated Deviation7. Upgrading Games8. A Galbraith Moment (1990-2008)9. TurbulencePart IV: Conclusion10. What can we learn from this case study?11. How to promote good diets?

Fernando Collantes is Associate Professor of Socio-Economic History at University of Oviedo, Spain. He is the author of Peaceful surrender: the depopulation of rural Spain in the twentieth century (with Vicente Pinilla 2011) and The political economy of the Common Agricultural Policy: coordinated capitalism or bureaucratic monster? (2020).

Based on an innovative bridge between Schumpeter and Braudel, applied to a thorough empirical and theoretical work, Fernando Collantes delivers in this book not only a detailed account of the Spanish diet since the 1950s, but also a challenging account of the long term evolution of a major factor for all societies: the access and quality of food. This is nothing less than a new vision of the material roots of historical evolution, conflicts and innovation.

• IntroductionPart I: The Rise and Fall of Good Diets1. Something is Rotten2. A neo-Schumpeterian Approach3. Spain’s two models of dairy consumption since 1950Part II: The Mass Consumption Model (1950-1990)4. Massification 5. Losing the battle for milk (1950-1965)6. Winning the battle (1965-1990)Part III: Sophisticated Deviation7. Upgrading Games8. A Galbraith Moment (1990-2008)9. TurbulencePart IV: Conclusion10. What can we learn from this case study?11. How to promote good diets?