Free Press – serie

The controversial book linking intelligence to class and race in modern society, and what public policy can do to mitigate socioeconomic differences in IQ, birth rate, crime, fertility, welfare, and poverty.

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Thucydides called his account of two decades of war between Athens and Sparta “a possession for all time,” and indeed it is the first and still the most famous work in the Western historical tradition.Considered essential reading for generals, statesmen, and liberally educated citizens for more than 2,000 years, The Peloponnesian War is a mine of military, moral, political, and philosophical wisdom. However, this classic book has long presented obstacles to the uninitiated reader. Written centuries before the rise of modern historiography, Thucydides' narrative is not continuous or linear. His authoritative chronicle of what he considered the greatest war of all time is rigorous and meticulous, yet omits the many aids to comprehension modern readers take for granted—such as brief biographies of the story's main characters, maps and other visual enhancements, and background on the military, cultural, and political traditions of ancient Greece. Robert Strassler's new edition amends these omissions, and not only provides a new coherence to the narrative overall but effectively reconstructs the lost cultural context that Thucydides shared with his original audience. Based on the venerable Richard Crawley translation, updated and revised for modern readers, The Landmark Thucydides includes a vast array of superbly designed and presented maps, brief informative appendices by outstanding classical scholars on subjects of special relevance to the text, explanatory marginal notes on each page, an index of unprecedented subtlety and depth, and numerous other useful features. Readers will find that with this edition they can dip into the text at any point and be immediately oriented with regard to the geography, season, date, and stage of the conflict. In any list of the Great Books of Western Civilization, The Peloponnesian War stands near the top. This handsome, elegant, and authoritative new edition will ensure that its greatness is appreciated by future generations.

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

The Bitter Road to Freedom is a powerful, deeply moving account of an earth-shattering year in the history of the U.S. and Europe.Americans are justly proud of the role their country played in liberating Europe from Nazi tyranny. For many years, we have celebrated the courage of Allied soldiers, sailors, and aircrews who defeated Hitler's regime and restored freedom to the continent. But in recounting the heroism of the "greatest generation," Americans often overlook the wartime experiences of European people themselves—the very people for whom the war was fought. In this brilliant new book, historian William I. Hitchcock surveys the European continent from D-Day to the final battles of the war and the first few months of peace. Based on exhaustive research in five nations and dozens of archives, Hitchcock's groundbreaking account shows that the liberation of Europe was both a military triumph and a human tragedy of epic proportions. This strikingly original, multinational history of liberation brings to light the interactions of soldiers and civilians, the experiences of noncombatants, and the trauma of displacement and loss amid unprecedented destruction. This book recounts a surprising story, often jarring and uncomfortable, and one that has never been told with such richness and depth. Ranging from the ferocious battle for Normandy (where as many French civilians died on D-Day as U.S. servicemen) to the plains of Poland, from the icy ravines of the Ardennes to the shattered cities and refugee camps of occupied Germany, The Bitter Road to Freedom depicts in searing detail the shocking price that Europeans paid for their freedom.

The Real Estate Game is a comprehensive guide to successful real estate investment from one of the masters in the field. Drawing upon four decades of experience developing, owning, and managing properties and on almost thirty years of teaching at the Harvard Business School, William J. Poorvu offers an insider's perspective on how to make smart decisions about real estate.The real estate “game” is played by people, and it’s the stories of real people that make Poorvu’s introduction to the industry colorful and interesting. You will meet players ranging from real estate moguls to small-scale developers to individual investors in exotic investment instruments. Their stories evolve throughout the book and illustrate how these people—with all their complicated needs, talents, and motives—fit into the larger process and context. In clear and nontechnical language, Poorvu explains how variables—players, properties, capital markets, and the external environment—come together to influence the shape and outcome of a real estate deal. He explains the time frame for different kinds of real estate investments and walks the reader through the key “periods of play” in the real estate game: concept, commitment, development, operation, reward, and reinvestment. The Real Estate Game introduces a simple but powerful “back-of-the-envelope” technique for analyzing the financial implications of a potential deal. Using this tool and others, Poorvu shows readers how to use direct investments, syndicates, and REITs to get into the real estate game across a broad range of property types: residential, office, hotel, industrial, and retail. Offering unique insight into the ways that developers and investors can create value, The Real Estate Game is both a perfect introduction for the novice and an invaluable overview for the experienced professional.

In UNCONVENTIONAL SUCCESS, investment legend David Swensen reveals why the for-profit mutual fund industry consistently fails the average investor, from its excessive management and incentive fees to the frequent 'churning' of portfolios that forces investors to pay higher taxes. Perhaps most destructive of all are flagrant schemes designed to thwart regulators and further erode portfolios, limiting investor choice and reducing returns. Swensen's solution? A 'contrarian' investment alternative that creates more diversified, equity-oriented, 'market-mimicking' portfolios that minimize loss and reward the investor with the courage to stay the course. Swensen backs up his unconventional proposal with well-documented evidence supporting not-for-profit investment management companies such as Vanguard and advice on steering clear of poorly constructed funds. Bottom line? Swensen provides the guidance and financial know-how for improving the personal investor's bottom line.

The # 1 New York Times bestseller A Girl Named Zippy was a rare and welcome treat: a memoir of a happy childhood. Spunky, strong-willed, and too smart for her own good, Zippy Jarvis brought readers delight and joy. In She Got Up Off the Couch, Haven Kimmel invites us to rejoin the quirky and hilarious Jarvis family saga, shining the spotlight now on her remarkable mother, Delonda.Zippy is growing up and struggling with both her hair and her distaste for shoes. But this memoir strikes a deeper and more emotional chord, as now Kimmel shines the spotlight on her remarkable mother, Delonda. Courageous and steadfast, Delonda finally realized that she could change her life, and she got up off the funky couch in the den, bought a beat-up flower power VW bug (and then learned to drive it), and went back to school, which gave her the chance to gain both financial independence and, at long last, self-respect. A true pleasure for old fans and new ones alike, She Got Up Off the Couch is a gorgeous encapsulation of an innocent time when a child didn't understand that her mother was depressed or felt stifled, but just noted on her way out the door that Delonda was a fixture in the living room. Kimmel captures the seminal moments of her mother's burgeoning empowerment with the full strength of her distinctive, deft storytelling, and with the overflowing sense of humor that made A Girl Named Zippy a favorite of readers everywhere.

For over fifteen years, New York Times bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial recession of the early nineties, the economic expansion of the mid-nineties, and the financial free-for-all of 1998-2000. The Next Great Bubble Boom -- part crystal ball, part financial planner -- offers a comprehensive forecast for the next two decades, showing new models for predicting the future behavior of the economy, inflation, large- and small-cap stocks, bonds, key sectors, and so on. In taking a look at past booms and busts, Dent compares our current state to that of the crash of 1920-21, and the years ahead of us to the Roaring Twenties. Dent gives advice on everything from investment strategies to real estate cycles, and shows not only how bright our future will be but how best to profit from it. Dent gives us all something to look forward to, including: The Dow hitting 40,000 by the end of the decade The Nasdaq advancing at least ten times from its October 2001 lows to around 13,500, and potentially as high as 20,000 by 2009 Another strong advance in stocks in 2005, with a significant correction into around September/October 2006 The Great Boom resurging into its final and strongest stage in 2007, and even more fully in 2008, lasting until late 2009 to early 2010 Dent's amazing ability to track and forecast our financial future is renowned, and here he takes that ability to the next level, showing not only what our economy will look like but also how it will affect us as individuals, as organizations, and as a culture. From the upcoming wealth revolution to the essential principles of entrepreneurial success, the book describes a new society where economic and philanthropic development go hand in hand. In The Next Great Bubble Boom, Dent shows not only how the economic growth of the late 1990s was a prelude to the true great boom right around the corner but how all of us can reap its benefits.

In his fourteen years as Yale's chief investment officer, David Swensen has revolutionised management of the university's investment portfolio. By relying on nonconventional assets, including private equity and venture capital, Swensen has achieved a remarkable annualised return of 16.2 percent, which has added more than $2 billion to Yale's endowment. With his exceptional performance record prompting many other institutional portfolio managers to emulate his approach, Dr. Swensen has long been besieged by professionals in the field to write a book articulating his philosophy and strategies of portfolio management. Pioneering Portfolio Managementprovides a road map for creating a successful investment programme. Informed by Swensen's deep knowledge of financial markets, and ranging from the broad issues of goals and investment philosophy to the strategic and tactical aspects of portfolio management - such as handling risk, selecting investment advisers, and negotiating the opportunities and pitfall in individual asset classes - the book provides a vital source of information for anyone involved in institutional investments.

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed "me time" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against "babysitter TV" and ask whether "TV trance" is healthy -- in spite of the relaxation that the lull affords exhausted parents -- as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon's bilingual preschool gamble, Ni Hao, Kai-lan, from an art student's Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show's debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old's attention. Anytime Playdate reveals the marketing science of capturing a toddler's attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they even speak. It tells us why the raucous Dora the Explorer has usurped Blues Clues for preschool primacy, why the Brit hit In the Night Garden won't follow Teletubbies into American tot stardom, and why the comparatively quiet and wholesome Sesame Street has reigned for decades. Hayes vividly portrays the educators, psychologists, executives, parents, and, lest we forget, kids who have shaped the history of children's television, uncovering the tensions between the many personalities, the creative foment that combines story, music, and message in this medium to produce today's almost dizzying array of products and choices. In the end, Hayes gives readers a provocative but balanced portrait of an age in technological transition, and shows that what's at stake in the "Rattle Battle" is nothing less than the character of the next generation.

Pulitzer Prize FinalistBancroft Prize WinnerABA Silver Gavel Award WinnerA New York Times Notable Book of the YearIn the closing days of 1862, just three weeks before Emancipation, the administration of Abraham Lincoln commissioned a code setting forth the laws of war for US armies. It announced standards of conduct in wartime—concerning torture, prisoners of war, civilians, spies, and slaves—that shaped the course of the Civil War. By the twentieth century, Lincoln’s code would be incorporated into the Geneva Conventions and form the basis of a new international law of war. In this deeply original book, John Fabian Witt tells the fascinating history of the laws of war and its eminent cast of characters—Washington, Jefferson, Franklin, Madison, and Lincoln—as they crafted the articles that would change the course of world history. Witt’s engrossing exploration of the dilemmas at the heart of the laws of war is a prehistory of our own era. Lincoln’s Code reveals that the heated controversies of twenty-first-century warfare have roots going back to the beginnings of American history. It is a compelling story of ideals under pressure and a landmark contribution to our understanding of the American experience.

Discover the answers to some of the most profound questions about the human experience with this book that will take you beyond the boundaries of your own conditioning to true spiritual freedom (Deepak Chopra). From the #1 New York Times bestselling author of The Seat of the Soul.Soul to Soul represents a giant step forward in the expression of Gary Zukavs powerful work, providing penetrating insights that illuminate our lives. First, it encourages us to examine our own experiences in new and perhaps life-changing ways. Secondly, by combining profound spiritual and psychological insights, Zukav answers nearly one hundred important questions about life. Each chapter ends with a challenge to readers to experiment with the insight that has been given and make it their own. These Soul Questions, ask: - Do we have a destiny? - Can you prove that life exists after death? - What is the meaning of dreams? - How can I love without fear? - What is the role of soul in my life? - How does a person know what he was put on Earth to do? - How can I forgive someone who betrays me again and again? - How can I really change? - Does the Universe care about us? Accessible, wise, and poetic, Soul to Soul is a must-read for everyone dedicated to the growth of soul in their lives (Ellen Burstyn).

This #1 New York Times bestselling author of the “spine-chilling thriller that blurs the lines of fact and fiction” (Mary Kubica, New York Times bestselling author) The Elizas weaves a compelling novel that follows a young woman as she explores how much our genetics influence our future.Summer Davis’s deep love for science is the only thing that helps her get through her turbulent journey from adolescent to adulthood. Her mother has abandoned her family, her father’s mental illness has overwhelmed him, and her older brother fluctuates between sudden rage and unpredictable tenderness. Summer can’t help but question the role of genetics in her life and if she is destined to continue her family’s legacy of mental instability. But when she decides to put off a promising science career to take care of her great-aunt Stella—the bedrock of the family and bastion of folksy wisdom, irreverent insight, and Sinatra memorabilia in a less-than-scenic part of the Pennsylvanian countryside—she begins to learn that maybe her DNA doesn’t have to define her and that her future belongs to her alone. From the backwoods of Pennsylvania to the brownstones of Brooklyn Heights, The Visibles investigates the secrets of the past, and the hidden corners of our own hearts, to find out whether real happiness is a gift or a choice.

“One of the 100 best books of the year.” —The Times Literary Supplement Christopher Columbus is reevaluated as a man of deep passion, patience, and religious conviction—on a mission to save Jerusalem from Islam.Five hundred years after he set sail, Columbus is still a controversial figure in history. Debates portray him either as the hero in the great drama of discovery or as an avaricious glory hunter and ruthless destroyer of indigenous cultures. In Columbus and the Quest for Jerusalem, Carol Delaney offers a radically new interpretation of the man and his mission, claiming that the true motivation for his voyages is still widely unknown. Delaney argues that Columbus was inspired to find a western route to the Orient not only to obtain vast sums of gold for the Spanish Crown but primarily to fund a new crusade to take Jerusalem from the Muslims before the end of the world—a goal that sustained him until the day he died. Drawing from oft-ignored sources, some from Columbus’s own hand, Delaney depicts her subject as a thoughtful interpreter of the native cultures that he and his men encountered, and tells the tragic story of how his initial attempts to establish good relations with the natives turned badly sour. Showing Columbus in the context of his times rather than through the prism of present-day perspectives on colonial conquests reveals a man who was neither a greedy imperialist nor a quixotic adventurer, but a man driven by an abiding religious passion. Columbus and the Quest for Jerusalem is not an apologist’s take, but a clear-eyed, thought-provoking, and timely reappraisal of the man and his legacy.

“Ambitious and original. It belongs on the reading list of anybody who hopes to use Richard Dawkins’s insight into memes. That it is entertaining is a bonus” (Daniel Dennett, New Scientist, Letters)—now in paperback.Throughout history, we humans have prided ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. In this book, science writer and documentary filmmaker Jonnie Hughes investigates the evolution of ideas, taking a look at how they seem to have lives of their own. Adopting the role of a cultural Charles Darwin, Hughes travels across the Midwest with his brother to observe firsthand the natural history of ideas—the patterns of their variation, inheritance, and selection in the cultural landscape. In place of Darwin’s oceanic islands, Hughes visits the “mind islands” of Native American tribes. Instead of finches, Hughes searches for signs of natural selection among the tepees. With a knack for finding the humor in the quirks of the American cultural landscape, Hughes takes us on a tour from the Mall of America in Minneapolis to what he calls the “maul” of America—Custer’s last stand—stopping at roadsides and discoursing on sandwiches, the shape of cowboy hats, the evolution of barn roofs, and more. Original, witty, and engaging, On the Origin of Tepees offers a fresh way of understanding both our ideas and ourselves.

¿Cómo luchar contra la desesperanza e interactuar con el mundo con un corazón bondadoso? ¿Cómo superar la vergüenza y tener fe a pesar del fracaso? Sin importar en dónde vivamos o cuáles sean nuestras circunstancias, todos necesitamos un amor ilimitado y restaurador. Magnífico y reconfortante, Tatuajes en el corazón demuestra ampliamente el impacto que puede tener el amor incondicional en nuestras vidas.En su condición de párroco que trabaja en el vecindario con la mayor concentración de actividad pandillera y criminal en Los Ángeles, Gregory Boyle ha creado una organización para ofrecer empleos, capacitación laboral y estímulos para que los jóvenes puedan trabajar juntos y aprender el respeto mutuo proveniente de la colaboración. Tatuajes en el corazón es una impresionante serie de parábolas producto de sus experiencias con personas del barrio durante las dos últimas décadas. Clasificados por temas y llenos de humor fresco y generosidad abundante, estos ensayos nos ofrecen una visión conmovedora sobre la forma tan plena en que podemos vivir nuestras vidas si encontramos la alegría en amar a los demás y en ser amados incondicionalmente. De César, el joven enorme y lleno de tatuajes haciendo compras en JCPenney recién salido de la prisión, aprendemos a sentirnos dignos del amor de Dios. De Lula, el chico de diez años, aprendemos la importancia de ser conocidos y aceptados. De Pedro, entendemos el tipo de paciencia necesaria para rescatar a alguien de la oscuridad. En cada capítulo recibimos el regalo de la sabiduría maravillosa y duramente lograda por Boyle. Estos ensayos eruditos, realistas y completamente alentadores que discurren sobre la hermandad y la redención, son ejemplos reconfortantes del poder que tiene el amor incondicional en los tiempos difíciles y de la importancia absoluta de luchar contra la desesperanza. Gracias a la orientación de Gregory Boyle, podemos reconocer nuestras propias heridas en las vidas fracturadas y en las luchas descomunales de los hombres y las mujeres que figuran en estas parábolas, para aprender a encontrar la alegría en todas las personas que hay a nuestro alrededor. Tatuajes en el corazón nos hace recordar que ninguna vida vale menos que otra.

TO EVERY GOOD LOVE STORY, THERE IS A TWIST. Times Two is about two women meeting, falling madly in love, and realizing that they are so crazy about each other that they want to have a family together. The fact that they both get pregnant at the exact same time is where things start to get interesting. Sarah Kate Ellis, a high-powered magazine executive, and Kristen Henderson, a laid-back rock star, decide it’s time to start their family. After determining that Sarah should get pregnant first while Kristen works on her band’s new CD, they head to a fertility doctor to start the process. But after months of drug treatments, miscarriages, and heartbreak, Kristen decides to start trying, too. That’s when the utterly improbable happens: Sarah and Kristen find out that they are both pregnant—and are due three days apart. Overjoyed by the news that they are both expecting, Sarah and Kristen are also overwhelmed by all that lies ahead. Both have successful, demanding careers. Both have large, close-knit families nearby, including two strongly opinionated mothers who immediately want to be involved with everything. And both are completely clueless about the challenges they’re about to face. They soon realize that none of their previous accomplishments has prepared them for the highs and lows of impending motherhood: not Kristen’s stint touring with The Rolling Stones, nor Sarah’s march up the corporate ladder in the world of women’s magazines. They go through everything first-time parents-to-be experience—but twice over. They’re producing double the hormones, double the morning sickness, double the cravings, and have double the ups and downs. From the start, Sarah and Kristen think of their babies as twins, each woman carrying half of a set. But for two women who’ve always finished each other’s sentences, they suddenly find themselves on opposite ends of the mothers-to-be spectrum, with different opinions on almost everything. One wants a drug-free birth, while the other wants an epidural at the first sign of a contraction. One is dying to know the baby’s gender, but the other refuses to find out until she hears the baby’s first cry in the delivery room. The difficulties of having two pregnant women under the same roof are multiplied by the legal and social obstacles of being a gay couple. Told from Kristen and Sarah’s insightful and hilarious she said/she said perspective, this touching, modern family adventure will entertain, enlighten, and resonate with readers of all stripes.

“A treat for any book lover, happily mated or cheerfully single” (USA TODAY)—two popular journalists give hilarious relationship advice borrowed from the most famous characters in literature.Finding love should be easier than ever before, given all the freedoms we enjoy. But as it turns out, the more options we have, the more difficult attaining romantic bliss becomes. We wonder: Should we put all our energy into online dating, or hang out in bars to find someone new? Should we settle for a friendship-with-benefits, or refuse to stop looking until we happen upon true love? And if we do manage to achieve the impossible and find a perfect match—soul mate, sexual dynamo, and best buddy all in one—how can we beat the relationship doldrums when they come, as they’re bound to in this hyperactive society? In our quest to reach romantic nirvana, we turn to self-help manuals, magazines, talk shows, friends, relatives, and shrinks. But we’ve overlooked the true font of wisdom: the timeless stories written by great novelists. That’s where Much Ado About Loving comes in. In its pages, two book lovers who are also advice columnists—Maura Kelly and Jack Murnighan—relay the lessons in life and love that they’ve learned from reading more classic novels than your English teacher, while having far more romantic conundrums than all of Jane Austen’s characters combined. They’ve done the heavy reading—and the recovering from heartbreak—for you. Now all you need is this book.

*San Francisco Chronicle Best Book of 2012*Financial Times Best Book of 2012*New Yorker Best Book of 2012FROM THE CRITICALLY ACCLAIMED AUTHOR OF THE LONGSHOT comes this gripping saga about the destruction of a family, a home, and a way of life. Set on a struggling farm in a colonial country teetering on the brink of civil war, Gone to the Forest is a tale of family drama and political turmoil in which fiery storytelling melds with daring, original prose. Since his mother’s death, Tom and his father have fashioned a strained domestic peace, where everything is frozen under the old man’s vicious control. But when a young woman named Carine arrives at the farm, the tension between the two men escalates to the breaking point. Hailed by the Boston Globe as “a major talent,” Kitamura shines in this powerful new novel.

Dmitri Volkogonov, the special assistant to Boris Yeltsin, uses secret Soviet archives to shift the perspective of Lenin’s time as a leader, revealing the Founding Father as a cruel totalitarian responsible for some of the worst moments in the Soviet state. In a biography that drastically changes the perception of Vladimir Lenin, a Soviet revolutionary, politician, and political theorist, numerous secrets are exposed from previously off-limits KGB archives. After three years of research through more than 3,700 once-secret documents, Volkogonov reveals the information found in the system concerning Lenin and his legacy, painting a compelling, shocking story about the Soviet founding father and the system he created. From the creation of concentration camps to brutal repression of church and the media, and the strategic cultivation of a cult of personality, Lenin reveals the truth behind the cruel and totalitarian leader’s past.

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.