Harvard Business Review Press – serie
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56 produkter
What Is Marketing?
Av Alvin J. Silk, Harvard Business Review
Häftad, 2006
364 kr
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This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the …
Aligning Strategy and Sales
The Choices, Systems, and Behaviors that Drive Effective Selling
Inbunden, 2014
321 kr
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"The best sales book of the year" -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, …
Getting to Plan B
Breaking Through to a Better Business Model
Av John Mullins, Randy Komisar
Inbunden, 2009
403 kr
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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the …
Harvard Business Review Everyday Emotional Intelligence
Big Ideas and Practical Advice on How to Be Human at Work
Av Harvard Business Review, Daniel Goleman m. fl.
Häftad, 2017
313 kr
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Fundamental frameworks for emotional intelligence and how to apply them every day.According to research by Daniel Goleman, emotional intelligence has proved to be twice as important as other competencies in determining outstanding leadership. It is now one of the crucial criteria in hiring and …
W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
Av W. Chan Kim, Renée Mauborgne
Inbunden, 2017
541 kr
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The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was …
What You're Really Meant to Do
A Road Map for Reaching Your Unique Potential
Inbunden, 2013
272 kr
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How do you create your own definition of success--and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us--and ultimately, are left feeling …
Open Innovation
The New Imperative for Creating and Profiting from Technology
Häftad, 2006
240 kr
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The information revolution has made for a radically more fluid knowledge environment, and the growth of venture capital has created inexorable pressure towards fast commercialisation of existing technologies Companies that don't use the technologies they develop are likely to lose them. Key …
Why Not?
How to Use Everyday Ingenuity to Solve Problems Big And Small
Häftad, 2006
312 kr
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Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, Why Not? …
Reorganize for Resilience
Putting Customers at the Center of Your Business
Inbunden, 2010
431 kr
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In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid …
Becoming a Resonant Leader
Develop Your Emotional Intelligence, Renew Your Relationships, Sustain Your Effectiveness
Av Annie McKee, Richard E. Boyatzis m. fl.
Häftad, 2008
376 kr
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What distinguishes great leaders? Exceptional leaders capture passion. They lead for real: from the heart, smart and focused on the future, and with a commitment to being their very best. As Annie McKee and Richard Boyatzis have shown in their bestselling books Primal Leadership and Resonant …
Ethics for the Real World
Creating a Personal Code to Guide Decisions in Work and Life
Av Ronald A. Howard, Clinton D. Korver m. fl.
Inbunden, 2008
392 kr
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We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our resume to get an interview. Temptation blindsides us. And we make snap decisions we regret. Minor ethical lapses can seem harmless, but they …
Rethinking the MBA
Business Education at a Crossroads
Av Srikant Datar, David A. Garvin m. fl.
Inbunden, 2010
458 kr
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"Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now the business world has changed, …
Getting Unstuck
A Guide to Discovering Your Next Career Path
Häftad, 2009
276 kr
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You will experience psychological impasse many times in your life. During these times, you have the sensation that you're stuck or paralyzed. You're convinced that something must change, whether in your work or personal life. Though this feeling is normal, you need to move beyond it. Failure to …
Stop Spending, Start Managing
Strategies to Transform Wasteful Habits
Av Tanya Menon, Leigh Thompson
Inbunden, 2016
376 kr
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Stop Wasting Precious Time and Money You have a complex problem at work, and you know the standard solutions: hire a consultant, enlist a superstar employee, have more meetings about it. In short, spend money and hours to dig your way out. But you've been down this road before--the so-called …
Just Start
Take Action, Embrace Uncertainty, Create the Future
Av Leonard A. Schlesinger, Charles F. Kiefer
Inbunden, 2012
416 kr
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How to succeed at work and life--in an increasingly unpredictable world In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It's a daunting question. But in today's environment, where change is the only constant, it's a question …
Billions of Entrepreneurs
How China and India Are Reshaping Their Futuresand Yours
Av Tarun Khanna
Häftad, 2011
219 kr
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"Khanna has written an objective and insightful comparison of China and India. His analysis of Indian developments is particularly outstanding, because it is based on his firsthand experiences in India. But he does not hold back in his praise of Chinese successes. The result is a very fair-minded …
Reverse Innovation
Create Far From Home, Win Everywhere
Av Vijay Govindarajan, Chris Trimble
Inbunden, 2012
331 kr
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A New York Times, Wall Street Journal, USA Today, Amazon Bestseller Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones. Innovation is …
Winning the War for Talent in Emerging Markets
Why Women Are the Solution
Av Sylvia Ann Hewlett, Ripa Rashid
Inbunden, 2011
403 kr
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The war for talent is heating up in emerging markets. Without enough "brain power," multinationals can't succeed in these markets. Yet they're approaching the war in the wrong way--bringing in expats and engaging in bidding wars for hotshot local "male" managers. The solution is hiding in plain …
Heart, Smarts, Guts, and Luck
What It Takes to Be an Entrepreneur and Build a Great Business
Av Anthony K. Tjan, Richard J. Harrington m. fl.
Inbunden, 2012
301 kr
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What's your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The …
Flying Without a Net
Turn Fear of Change into Fuel for Success
Inbunden, 2011
431 kr
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Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our …
Producing Prosperity
Why America Needs a Manufacturing Renaissance
Av Gary P. Pisano, Willy C. Shih
Inbunden, 2012
330 kr
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Manufacturing's central role in global innovation Companies compete on the decisions they make. For years--even decades--in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming …
If We Can Put a Man on the Moon
Getting Big Things Done in Government
Av William D. Eggers, John O'Leary
Inbunden, 2009
302 kr
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The American people are frustrated with their government-dismayed by a series of high-profile failures (Iraq, Katrina, the financial meltdown) that seems to just keep getting longer. Yet our nation has a proud history of great achievements: victory in World War II, our national highway system, …
Little Black Book of Innovation, With a New Preface
How It Works, How to Do It
Inbunden, 2011
309 kr
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Innovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, …
Hidden Wealth of Customers
Realizing the Untapped Value of Your Most Important Asset
Av Bill Lee
Inbunden, 2012
330 kr
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Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, …
Talk, Inc.
How Trusted Leaders Use Conversation to Power their Organizations
Av Boris Groysberg, Michael Slind
Inbunden, 2012
382 kr
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Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the "magic"--the tight strategic alignment, the high level of employee engagement--that drove and animated their organization when it was a start-up? As more and more …
Creative Conspiracy
The New Rules of Breakthrough Collaboration
Inbunden, 2013
403 kr
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Embracing the Counterintuitive Side of Collaboration Think of your to-do list at work. Chances are the most important tasks require you to work with others--and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, …
Devil's Derivatives
The Untold Story of the Slick Traders and Hapless Regulators Who Almost Blew Up Wall Street . . . an
Inbunden, 2011
339 kr
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A compelling narrative on what went wrong with our financial system--and who's to blame. From an award-winning journalist who has been covering the industry for more than a decade, The Devil's Derivatives charts the untold story of modern financial innovation--how investment banks invented new …
Indispensable
When Leaders Really Matter
Inbunden, 2012
339 kr
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Will your next leader be insignificant--or indispensable? The importance of leadership and the impact of individual leaders has long been the subject of debate. Are they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam Mukunda offers an enticingly …
Worthless, Impossible and Stupid
How Contrarian Entrepreneurs Create and Capture Extraordinary Value
Inbunden, 2013
330 kr
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Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building--with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not …
Risk-Driven Business Model
Four Questions That Will Define Your Company
Av Karan Girotra, Serguei Netessine
Inbunden, 2014
403 kr
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How to outsmart risk Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing …
