Marketing and Consumer Psychology Series – serie
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17 produkter
Evolutionary Bases of Consumption
Av Gad Saad
Häftad, 2007
896 kr
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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our …
Evolutionary Bases of Consumption
Av Gad Saad
Inbunden, 2007
2659 kr
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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our …
Aging Consumer
Perspectives from Psychology and Marketing
Häftad, 2020
740 kr
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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect …
Aging Consumer
Perspectives from Psychology and Marketing
Inbunden, 2020
1841 kr
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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect …
Visual Marketing
From Attention to Action
Häftad, 2019
684 kr
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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Contemporary Consumption Rituals
A Research Anthology
Av Cele C. Otnes, Tina M. Lowrey
Inbunden, 2003
2504 kr
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the …
Contemporary Consumption Rituals
A Research Anthology
Av Cele C. Otnes, Tina M. Lowrey
Häftad, 2003
892 kr
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the …
Consumer Behavior and Advertising Involvement
Selected Works of Herbert E. Krugman
Inbunden, 2008
2433 kr
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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from …
Visual Marketing
From Attention to Action
Inbunden, 2007
2578 kr
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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Häftad, 2017
635 kr
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying …
Consumer Social Values
Av Eda Gurel-Atay, Lynn R. Kahle
Inbunden, 2019
2433 kr
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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of …
Consumer Social Values
Av Eda Gurel-Atay, Lynn R. Kahle
Häftad, 2019
740 kr
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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of …
Consumer Behavior and Advertising Involvement
Selected Works of Herbert E. Krugman
Häftad, 2018
839 kr
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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from …
Brands and Brand Management
Contemporary Research Perspectives
Av Barbara Loken, Rohini Ahluwalia
Häftad, 2015
754 kr
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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science …
Brands and Brand Management
Contemporary Research Perspectives
Av Barbara Loken, Rohini Ahluwalia
Inbunden, 2009
2066 kr
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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science …
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Inbunden, 2012
2190 kr
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying …
Handbook of Consumer Psychology
Av Curtis P. Haugtvedt, Paul M. Herr m. fl.
Inbunden, 2008
2037 kr
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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of …
