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53 130 produkter
53 130 produkter
Häftad, Engelska, 2023
95 kr
Skickas inom 5-8 vardagar
Very Short Introductions: Brilliant, Sharp, Inspiring The tradition of ancient philosophy is a long, rich and varied one. Julia Annas gives a succinct account of ancient Greco-Roman philosophy, emphasizing its freshness and variety of themes, and its approach of lively discussion and argument. Getting away from the presentation of ancient philosophy as a succession of Great Thinkers, the book gives readers a sense of the freshness and liveliness of ancient philosophy, and of its wide variety of themes and styles.This new edition has been fully updated to reflect updates in the field, with new illustrations and up to date further reading to allow further exploration of the field. The text has been expanded and modernized to be more comprehensive and accessible to the general reader, as well as exploring the relation of the tradition of ancient Greco-Roman philosophy to other traditions and to us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Häftad, Engelska, 2019
106 kr
Skickas inom 5-8 vardagar
'the growing good of the world is partly dependent on unhistoric acts' The greatest 'state of the nation' novel in English, Middlemarch addresses ordinary life at a moment of great social change, in the years leading to the Reform Act of 1832. Through her portrait of a Midlands town, George Eliot addresses gender relations and class, self-knowledge and self-delusion, community and individualism. Eliot follows the fortunes of the town's central characters as they find, lose, and rediscover ideals and vocations in the world. Through its psychologically rich portraits, the novel contains some of the great characters of literature, including the idealistic but naïve Dorothea Brooke, beautiful and egotistical Rosamund Vincy, the dry scholar Edward Casaubon, the wise and grounded Mary Garth, and the brilliant but proud Dr Lydgate. In its whole view of a society, the novel offers enduring insight into the pains and pleasures of life with others, and explores nearly every subject of concern to modern life:. art, religion, science, politics, self, society, and, above all, human relationships. This edition uses the definitive Clarendon text.
Häftad, Engelska, 2025
829 kr
Contextualising core topics in development from infancy to adolescence, Child Development guides students to understand the field as both fully grounded in research and widely applied in everyday life.This edition has been adapted from Catherine S. Tamis-LeMonda's US-originating textbook Child Development: Context, Culture, and Cascades (2021) and tailored to the teaching and learning needs of the UK and Europe higher education psychology curriculum.Placing particular emphasis on the influence of context and culture, Child Development unpacks the fundamentals of the subject whilst spurring the reader to explore and understand the many forces behind change in children. With a driving motivation to discover how we can improve the lives of children and families around the world, the authors evaluate the theory and evidence of child development through a critical lens to discern developmental cascades, consequently highlighting the interdependencies among different domains and levels, within and across time. Key featuresChapters 12 and 17 on applied child development encourage a deep understanding of real-world relevance and the implications of studies in developmental psychology.Chapter 2 is dedicated to research methods, and features throughout the book, including ‘Research in Action’ videos, help students to truly understand developmental psychology as being grounded in research. Discusses specific domains of development under each developmental period to give comprehensive coverage of research at each stage of child development. Available as an interactive e-book enhanced with self-assessment activities and multi-media content to offer a fully immersive experience and extra learning support.Digital formats and resourcesChild Development is available for students and institutions to purchase in a variety of formats.The e-book offers a mobile experience and convenient access, with learning resources embedded throughout to offer self-assessment activities and extra support: www.oxfordtextbooks.co.uk/ebooksLearning features, accessible via the e-book, include:- Author videos ('Contexts' and 'Cascades')- 'Research in Action' videos with accompanying viewing guides and multiple-choice questions- End-of-section multiple-choice questions- 'Data in Action' exercises- Flashcard glossaryThe book's teaching resources, accessible online foradopting lecturers, include:- Guidance for courses taking a topical approach- Instructor's manual- Short-answer question and answers- PowerPoint slides- Test bank- Figures and tables
Häftad, Engelska, 2024
143 kr
Skickas
'Forget the years, forget norms, let yourself be stirred by the boundless.'The Zhuangzi -- an anthology of anonymous writings produced in China between the fourth and second centuries BC -- is one of the world's great literary treasures and the single most important source for early Daoist philosophy. It has exerted a profound influence on Chinese thought, literature, and culture, inspiring philosophy, poetry, idioms, proverbs, and even visual art. This volume provides a complete, annotated English translation of the Zhuangzi with a philosophical focus that guides readers in understanding and appreciating the text's world of thought. Informed by traditional and recent scholarship, the translation presents the ideas, reasoning, and worldview of the Zhuangzi in smooth, idiomatic English carefully formulated to reflect the phrasing and philosophical nuances of the original Chinese. Providing a lucid, lively translation, this edition is a guidebook into the philosophy of the Zhuangzi. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Häftad, Engelska, 2008
115 kr
Skickas inom 5-8 vardagar
`The mass of men lead lives of quiet desperation' In 1845 Henry David Thoreau left his home town of Concord, Massachusetts to begin a new life alone, in a rough hut he built himself a mile and a half away on the north-west shore of Walden Pond. Walden is Thoreau's classic autobiographical account of this experiment in solitary living, his refusal to play by the rules of hard work and the accumulation of wealth and above all the freedom it gave him to adapt his living to the natural world around him. This new edition of Walden traces the sources of Thoreau's reading and thinking and considers the author in the context of his birthplace and his sense of its history - social, economic and natural. In addition, an ecological appendix provides modern identifications of the myriad plants and animals to which Thoreau gave increasingly close attention as he became acclimatized to his life in the woods by Walden Pond. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Häftad, Engelska, 2016
106 kr
How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these.Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundamental practices such as reasoning, causation, and explanation. Looking at scientific revolutions and the issue of scientific change, he asks whether there is a discernible pattern to the way scientific ideas change over time, and discusses realist versus anti-realist attitudes towards science. He finishes by considering science today, and the social and ethical philosophical questions surrounding modern science.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Häftad, Engelska, 2018
106 kr
Skickas inom 5-8 vardagar
Discover the beautiful illustrated edition of Astrid Lindgren's Classic, Ronja the Robber's Daughter, brought to life in an Emmy Award-winning Studio Ghibli animated series, now streaming on CBBC and also available on Amazon Prime Video and YouTube.Ronja, the fearless daughter of a robber chieftain, loves nothing more than roaming the deep, mysterious forest, though she must always beware of the grey dwarves and wild harpies that lurk within. When she unexpectedly befriends Birk, the son of her father's greatest enemy, chaos erupts between their feuding families. Forced apart, Ronja and Birk make a drastic choice: to run away together.Suddenly they are fending for themselves in the woods, but how will they survive when winter comes? As winter draws near, the two children must learn to survive-and hope that their fractured families will one day accept their friendship so they can return home.This timeless classic from bestselling and beloved author Astrid Lindgren has recently been brought to life in a brand-new CBBC TV series, animated by the acclaimed Studio Ghibli and directed by renowned animator Katsuya Kondo.
Häftad, Engelska, 2017
630 kr
Skickas
A concise but comprehensive introduction to the biology of standing waters (lakes and ponds). As with other books in the Biology of Habitats Series, the emphasis in this book is on the organisms that dominate freshwater environments. Management and conservation aspects are also considered. The first edition of the book published in 1998 with a second, revised edition in 2005. There has been significant development in the field since the last revision appeared, particularly in the ecology of lakes and ponds in subtropical and tropical areas, and a new revision of this now classic text is timely.
Häftad, Engelska, 2022
720 kr
Skickas inom 5-8 vardagar
The Fundamentals of Biomedical Science series has been written to reflect the challenges of practicing biomedical scientists today. It draws together essential basic science, with insights into laboratory practice, to show how an understanding of the biology of disease is linked to analytical approaches that lead to diagnosis. The series reviews the full range of disciplines to which a biomedical scientist may be exposed - from microbiology, to cytopathology, to transfusion science.The third edition of Biomedical Science Practice gives a comprehensive overview of key laboratory techniques and professional practial skills, with which students will need to be familiar to be successful in a professional biomedical enviroment.The text discusses a broad range of professional skills and concepts, such as health and safety considerations, personal development, and communication and confidentiality. The text also explores key experimental and analytical approaches which form the basis of the investigation and diagnosis of clinical conditions.Each chapter is supported with engaging clinical case studies, written to emphasize the link between theory and practice, and a set of end-of-chapter questions, which encourages students to test their knowledge and stretch their understanding.The third edition is available for students and institutions to purchase in a variety of formats and is supported by online resources.The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooksOnline student resources supporting the book include:- Video podcasts including interviews with practicing biomedical scientists- 'In the lab' footage of key practical techniques, showing biomedical science in practice Online lecturer resources supporting the book include:Figures from the book, available to download
Häftad, Engelska, 2015
116 kr
Skickas inom 5-8 vardagar
'no one pitied him as he would have liked to be pitied'As Ivan Ilyich lies dying he begins to re-evaluate his life, searching for meaning that will make sense of his sufferings. In 'The Death of Ivan Ilyich' and the other works in this volume, Tolstoy conjures characters who, tested to the limit, reveal glorious and unexpected reserves of courage or baseness of a near inhuman kind. Two vivid parables and 'The Forged Coupon', a tale of criminality, explore class relations after the emancipation of the serfs in 1861 and the connection between an ethical life and worldly issues. In 'Master and Workman' Tolstoy creates one of his most gripping dramas about human relationships put to the test in an extreme situation. 'The Death of Ivan Ilyich' is an existential masterpiece, a biting satire that recounts with extraordinary power the final illness and death of a bourgeois lawyer.In his Introduction Andrew Kahn explores Tolstoy's moral concerns and the stylistic features of these late stories, sensitively translated by Nicolas Pasternak Slater.ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Häftad, Engelska, 2024
469 kr
Quality of care is an essential outcome in modern healthcare, and improving this care is an integral part of the daily work of all healthcare professionals.The Handbook of Quality Improvement in Healthcare systematically covers the most modern theories and methods of improvement and implementation science in a practical and easy to follow format. It focusses on key challenges in healthcare, such as developing safe person-centred care, ensuring equity of care, meeting the challenge of climate change, and ensuring that care is safe, effective, timely, and delivered efficiently.By using helpful case studies throughout, and providing ethical, psychological, and practical advice on quality of care, this pocket-sized handbook is the ideal guide to all in healthcare today.
Häftad, Engelska, 2008
94 kr
Skickas inom 5-8 vardagar
'The only way to get rid of a temptation is to yield to it.'When Dorian Gray has his portrait painted, he is captivated by his own beauty. Tempted by his world-weary, decadent friend Lord Henry Wotton, he wishes to stay forever young, and pledges his very soul to keep his good looks. Set in fin-de-siécle London, the novel traces a path from the studio of painter Basil Hallward to the opium dens of the East End. As Dorian's slide into crime and cruelty progresses he stays magically youthful, while his beautiful portrait changes, revealing the hideous corruption of moral decay.Ever since its first publication in 1890 Wilde's only novel has remained the subject of critical controversy. Acclaimed by some as an instructive moral tale, it has been denounced by others for its implicit immorality. Combining elements of the supernatural, aestheticism, and the Gothic, The Picture of Dorian Gray is an unclassifiable and uniquely unsettling work of fiction. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Inbunden, Engelska, 2010
368 kr
Skickas
The Qur'an, believed by Muslims to be the word of God, was revealed to the Prophet Muhammad 1400 years ago. Recognized as the greatest literary masterpiece in Arabic, the sacred text has nevertheless remained difficult to understand in its English translations. First published in 2004, M.A.S. Abdel Haleem's translation has been acclaimed for its success in avoiding archaism and cryptic language to produce a version that is both faithful to the original and easy to read. Now for the first time it is published with the original Arabic text to give a greater appreciation and understanding of the holy book. The traditional Arabic calligraphic pages are displayed alongside the English translation, which has been revised for this new edition. A useful general introduction on the revelation, stylistic features, issues of interpretation and translation of the Qur'an is included, together with summaries of each sura, essential footnotes and an index. The verses are individually numbered to facilitate comparison with the Arabic. It is an edition both for those familiar with the Qur'an and for those coming to it for the first time; the message of the Qur'an was directly addressed to all people regardless of class, gender, or age, and this dual-language edition is equally accessible to everyone.
Häftad, Engelska, 2012
122 kr
Skickas inom 5-8 vardagar
This fully updated edition offers over 120,000 words, phrases, and definitions. It covers all the words you need for everyday use, carefully selected from the evidence of the Oxford English Corpus, a databank of 21st century English, containing over 2 billion words.The Factfinder centre section gives quick-reference entries on topics including famous people, countries, and science.
Häftad, Engelska, 2016
180 kr
Skickas
For many decades, the proponents of `artificial intelligence' have maintained that computers will soon be able to do everything that a human can do. In his bestselling work of popular science, Sir Roger Penrose takes us on a fascinating tour through the basic principles of physics, cosmology, mathematics, and philosophy to show that human thinking can never be emulated by a machine.Oxford Landmark Science books are 'must-read' classics of modern science writing which have crystallized big ideas, and shaped the way we think.
Häftad, Engelska, 2002
530 kr
Skickas inom 5-8 vardagar
Democratic equality entails a principle that everyone whose basic interests are affected by policies should be included in the process of making them. Yet individuals and groups often claim that decision making processes are dominated by only some of the interests and perspectives in the society. What are the ideals of inclusion through which such criticisms should be made, and which might guide more inclusive political practice? This book considers that question from the point of view of norms of democratic communication, processes of representation and association, and how wide the scope of political jurisdictions should be.Democratic theorists have not sufficiently attended to the ways processes of debate and decision making often marginalize individuals and groups because the norms of political discussion are biased against some forms of expression. Inclusion and Democracy broadens our understanding of democratic communication by reflecting on the positive political functions of narrative, rhetorically situated appeals, and public protest. It reconstructs concepts of civil society and public sphere as enacting such plural forms of communication among debating citizens in large-scale societies. The book considers issues of the scope of the polity at two levels: global and local. The scope of a polity should extend as wide as the scope of social and economic interactions that raise issues of justice. Today this implies the need for global democratic institutions. At a more local level, processes of residential segregation and the design of municipal jurisdictions often result in the ability for actions in one locale to affect those in other locales without those making the decisions having to include some of those affected in the decision making process. Metropolitan governments which preserve significant local autonomy may therefore be necessary to promote political equality.
Häftad, Engelska, 2026
141 kr
Celebrating 50 years with a new anniversary edition, this critically acclaimed international bestseller has sold millions of copies and been translated into over 30 languages.Among the most influential and enduring science books of all time, The Selfish Gene is a classic in every sense of the word. Originally published in 1976, the book soon galvanized the biology community and fascinated a broad general readership. Professor Dawkins's gene's-eye view of evolution introduced a completely novel way of looking at survival. Fifty years later, The Selfish Gene still sparks fascination and debate among scientists and science-enthusiasts alike, inspiring new directions in research and fresh generations of young life scientists. First-time and returning readers will marvel at the timelessness and universality of this monumental work. In a new epilogue to the 50th anniversary edition, Professor Dawkins reflects on his signature publication and its enduring relevance and appeal. This edition also contains a new appendix, which sheds historical and personal light on the perpetual relevance of the 'selfish gene'. Oxford Landmark Science books are 'must-read' classics of modern science writing which have crystallized big ideas, and shaped the way we think.
Häftad, Engelska, 2007
133 kr
Skickas inom 5-8 vardagar
Malise Ruthven tackles the polemic and stereotypes surrounding this complex phenomenon - one that eludes sim today, a conclusion impossible to ignore since the events in New York on September 11 2001. But what does 'fundamentalism' really mean? Since it was coined by American Protestant evangelicals in the 1920s, the use of the term 'fundamentalist' has expanded to include a diverse range of radical conservatives and ideological purists, not all religious. Fundamentalism could now mean both militant Israeli settlers as well as the Islamist radicals who oppose them, it can mean Christians, Hindus, animal liberationists, and even Buddhist nationalists. Ruthven investigates fundamentalism's historical, social, religious, political, and ideological roots, and tackles the polemic and stereotypes surrounding this complex phenomenon - one that eludes simple definition, yet urgently needs to be understood. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Häftad, Engelska, 2009
126 kr
Skickas inom 5-8 vardagar
'Someone must have been telling tales about Josef K. for one morning, without having done anything wrong, he was arrested.'A successful professional man wakes up one morning to find himself under arrest for an offence which is never explained. The mysterious court which conducts his trial is outwardly co-operative, but capable of horrific violence. Faced with this ambiguous authority, Josef K. gradually succumbs to its psychological pressure. He consults various advisers without escaping his fate. Was there some way out that he failed to see? Kafka's unfinished novel has been read as a study of political power, a pessimistic religious parable, or a crime novel where the accused man is himself the problem.One of the iconic figures of modern world literature, Kafka writes about universal problems of guilt, responsibility, and freedom; he offers no solutions, but provokes his readers to arrive at meanings of their own. This new edition includes the fragmentary chapters that were omitted from the main text, in a translation that is both natural and exact, and an introduction that illuminates the novel and its author. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Häftad, Engelska, 2025
138 kr
Skickas inom 5-8 vardagar
'I was at one of those periods in youth--vacant, without any particular love object--when, like a lover seeing his beloved in all things, we desire, we seek, we see Beauty everywhere.'In the Shadow of Girls in Blossom, the second volume of Proust's In Search of Lost Time (1913-27), is a novel of exploration and (self-) discovery, continuing the story of the narrator's youth and adolescence. From the enclosed spaces of the fin-de-siècle social world that revolves around Madame Swann, we move to the fictional town of Balbec on the Normandy coast, a place where the social classes intermingle with mutual fascination. Against the ever-changing backdrop of the sea--a constant reminder of beauty, mutability, and the vastness of the world beyond individual human affairs--the narrator encounters individuals who will shape his experience and indelibly colour his outlook on that world. He finds a friend in the aristocratic Robert de Saint-Loup and is perplexed by his enigmatic uncle the Baron de Charlus; he finds a tutelary figure in Elstir, the gifted, idiosyncratic painter; and in Albertine he comes to recognise the blossoming girl who will become the love--and the bane--of his life. The novel provides a breath-taking illumination of what it is to encounter beauty and to seek to understand our relation to it, in people, in experiences, in art, or the landscape around us. An exploration of the thrills of infatuation, the fallibility of perception, and how desire builds and ebbs, the narrative prepares readers for the love affair that will define the narrator's future existence and shape the volumes of In Search of Lost Time to come.ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Häftad, Engelska, 2023
126 kr
Skickas inom 5-8 vardagar
'The memory of a particular image is only regret for a particular moment...'The Swann Way is the first volume of Marcel Proust's In Search of Lost Time (1913-27), one of the most important novels of the twentieth century. The work is a portal to Proust's novel and an introduction to its unforgettable first-person narrator-protagonist. Immersed in themes of time, memory, identity, art, sensation, love, and jealousy, the narrator embarks on the story of his life and the paths he takes towards fulfilling his vocation as a writer. Principally focused on the narrator's childhood, this volume lays the foundation of Proust's extraordinary literary edifice. The first volume in a major new translation of In Search of Lost Time, co-edited by Brian Nelson and Adam Watt.ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Häftad, Engelska, 2019
180 kr
Skickas
The past few years have seen a revolution in our ability to map whole genome DNA from ancient humans. With the ancient DNA revolution, combined with rapid genome mapping of present human populations, has come remarkable insights into our past. This important new data has clarified and added to our knowledge from archaeology and anthropology, helped resolve long-existing controversies, challenged long-held views, and thrown up some remarkable surprises.The emerging picture is one of many waves of ancient human migrations, so that all populations existing today are mixes of ancient ones, as well as in many cases carrying a genetic component from Neanderthals, and, in some populations, Denisovans. David Reich, whose team has been at the forefront of these discoveries, explains what the genetics is telling us about ourselves and our complex and often surprising ancestry. Gone are old ideas of any kind of racial 'purity', or even deep and ancient divides between peoples. Instead, we are finding a rich variety of mixtures. Reich describes the cutting-edge findings from the past few years, and also considers the sensitivities involved in tracing ancestry, with science sometimes jostling with politics and tradition. He brings an important wider message: that we should celebrate our rich diversity, and recognize that every one of us is the result of a long history of migration and intermixing of ancient peoples, which we carry as ghosts in our DNA.What will we discover next?
Häftad, Engelska, 2025
552 kr
Skickas inom 5-8 vardagar
Laying the foundations for inquisitive study of comparative politicsLindvall provides a uniquely accessible and truly global introduction to the principles and methodology of comparative politics, with learning features that build students' confidence in thinking critically about political systems and the data through which we can study them.Key features- Interactive and easy-to-understand 'Learning from Data' exercises invite students to manipulate data across a range of variables, helping them become familiar with quantitative data. These exercises are available exclusively in the digital version.- A wide range of detailed and illustrative case studies helps students connect the abstract to the concrete, and to expand their understanding of political systems, behaviours, and institutions across the globe. - Research prompts support the growth of practical research skills and critical thinking.- Multiple-choice self-test questions, with instant feedback, check and reinforce understanding as the student works through the book. These questions are available exclusively in the digital version. - Author videos introduce each chapter and its importance; and lively, approachable commentary guides students through the fundamentals of comparative politics. These videos are available exclusively in the digital version.
Häftad, Engelska, 2025
694 kr
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Covers the essential theories and latest trends to take students from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. An international range of chapter-opening case insights, enhanced by video interviews with marketing specialists from the featured companies, pose real-life marketing dilemmas and show students first-hand how marketing practitioners approach real-world problems. End-of-chapter review and discussion questions consolidate learning and facilitate critical appraisal of the key concepts examined in the chapter. Digital formats are enriched throughout by video interviews with marketing specialists, a variety of activities, multiple-choice questions, and flashcards; Links to seminal papers throughout the chapters enable students to take their learning further and introduces them to classic and contemporary influential contributions. New for this edition: The book's structure has been fully revised, moving from a four-part to a three-part structure to better reflects how marketing is used in practice. Extended coverage of sustainability. Cutting edge coverage of digital and social media marketing, now embedded throughout the text rather than being separated out into one chapter to provides a more practice-oriented overview of marketing. Four new Case Insights featuring a mix of established companies and successful start-ups including Jetpack Marketing (England), Homend (UK/Turkey), H&M Portfolio Brands (Sweden), and Gower Gin (Wales). Digital formats and resources The third edition is available for students and institutions to purchase in a variety of formats: the e-book and Business Trove offer a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks Teaching resources for adopting lecturers include: PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videosAdditional resources embedded in the e-book for students include: Employability Guidance and Marketing Career Insights Case Insight Videos Worksheets Author Audio Podcasts Flashcard Glossaries Activities Research Insights MCQ Quizzes Please note that these resouces are only available through the Enhanced e-book.
Häftad, Engelska, 2016
106 kr
Hinduism is practised by nearly eighty per cent of India's population, and by some seventy million people outside India. In this Very Short Introduction, Kim Knott offers a succinct and authoritative overview of this major religion, and analyses the challenges facing it in the twenty-first century. She discusses key preoccupations of Hinduism such as the centrality of the Veda as religious texts, the role of Brahmins, gurus, and storytellers in the transmission of divine truths, and the cultural and moral importance of epics such as the Ramayana. In this second edition Knott considers the impact of changes in technology and the flourishing of social media on Hinduism, and looks at the presence of Hinduism in popular culture, considering pieces such as Sita Sings the Blues. She also analyses recent developments in India, and the impact issues such as Hindu nationalism and the politicization of Hinduism have on Hindus worldwide.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Häftad, Engelska, 2013
131 kr
Skickas inom 5-8 vardagar
Buddhism: A Very Short Introduction introduces the reader to the teachings of the Buddha and to the workings of Buddhism in daily life. Damien Keown looks at the distinctive features of Buddhism, examining who the Buddha was and what his teachings were. By considering how Buddhist thought has developed over the centuries, Keown considers how contemporary dilemmas can be faced from a Buddhist perspective. In this new edition Keown provides new perspectives on Buddhist thought, including up-to-date material about the evolution of Buddhism throughout Asia, the material culture of Buddhism and its importance, new teachings on the ethics of war and peace, and changes to ethnicity, class, and gender. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Häftad, Engelska, 2017
645 kr
Today's police agencies are in a period of both crisis and reform as they try to improve their ability to deliver public safety to citizens in ways that are effective, legitimate, and sustainable. Evidence-based policing offers one such solution - an approach which emphasises the value that research can bring to police officers and, by extension, the public they serve.However, evidence-based policing is not just about the process of understanding and evaluating police practices. It is also about translating and using that knowledge in daily police activities. This unique book examines the scientific evidence for the effectiveness of various police practices and provides tools to help turn research into practice. Part I gives a practitioner's definition of evidence-based policing, a primer on how to judge and interpret research findings, and a review of the Evidence-Based Policing Matrix, a tool for translating research on police crime control interventions. In Part II the authors review the breadth of knowledge about policing interventions for people, places, communities, and technology, focusing on how to optimize operations based on this information. Tools and ideas that can assist in implementing evidence-based practices into patrol, investigations, supervision, management, crime analysis, and leadership are provided in Part III. Finally, in Part IV the authors speak to researchers about how they might continue to work with police agencies to advance evidence-based policing.
Häftad, Engelska, 2005
113 kr
Skickas inom 5-8 vardagar
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Häftad, Engelska, 2003
198 kr
Skickas
The Oxford History of Ancient Egypt is the only up-to-date, single-volume history of ancient Egypt available in English. The accessible essays and attractive illustrations portray the emergence and development of the distinctive civilization of the ancient Egyptians, from their prehistoric origins to their incorporation into the Roman Empire, covering the period from c. 700,000 BC to AD 311. The authors - all experts working at the cutting edge of their particular fields - outline the principal sequence of political events, including detailed examinations of the three so-called 'intermediate periods' which were previously regarded as 'dark ages' and are only now beginning to be better understood. Against the backdrop of the rise and fall of ruling dynasties, this Oxford History also examines cultural and social patterns, including stylistic developments in art and literature. The pace of change in such aspects of Egyptian culture as monumental architecture, funerary beliefs, and ethnicity was not necessarily tied to the rate of political change. Each of the authors of this history has therefore set out to elucidate, in both words and pictures, the underlying patterns of social and political change and to describe the changing face of ancient Egypt, from the biographical details of individuals to the social and economic factors that shaped the lives of the population as a whole.
Häftad, Engelska, 2009
168 kr
Skickas
'The greatest historian that ever lived'Such was Macaulay's verdict on Thucydides (c. 460-400 BC) and his history of the Peloponnesian War, the momentous struggle between Athens and Sparta as rival powers and political systems that lasted for twenty-seven years from 431 to 404 BC, involved virtually the whole of the Greek world, and ended in the fall of Athens. Thucydides himself was a participant in the war; to his history he brings an awesome intellect, brilliant narrative, and penetrating analysis of the nature of power, as it affects both states and individuals.Of his own work Thucydides wrote: 'I shall be content if [my history] is judged useful by those who will want to have a clear understanding of what happened - and, such is the human condition, will happen again ... It was composed as a permanent legacy, not a showpiece for a single hearing.' So it has proved. Of the prose writers of Greece and Rome Thucydides has had more lasting influence on western thought than all but Plato and Aristotle. This new edition combines a masterly translation with comprehensive supporting material. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.